{"id":727,"date":"2020-12-17T09:00:19","date_gmt":"2020-12-17T01:00:19","guid":{"rendered":"https:\/\/workinginasia.com\/?p=727"},"modified":"2024-09-22T11:07:33","modified_gmt":"2024-09-22T03:07:33","slug":"%e5%be%b9%e5%ba%95%e8%a7%a3%e8%aa%ac%ef%bc%81%e3%82%bf%e3%82%a4%e3%81%ae%e5%ba%83%e5%91%8a%e5%aa%92%e4%bd%93%e3%81%ab%e3%81%a4%e3%81%84%e3%81%a6","status":"publish","type":"post","link":"https:\/\/workinginasia.com\/marketing\/thailand\/%e5%be%b9%e5%ba%95%e8%a7%a3%e8%aa%ac%ef%bc%81%e3%82%bf%e3%82%a4%e3%81%ae%e5%ba%83%e5%91%8a%e5%aa%92%e4%bd%93%e3%81%ab%e3%81%a4%e3%81%84%e3%81%a6\/","title":{"rendered":"\u5fb9\u5e95\u89e3\u8aac\uff01\u30bf\u30a4\u306e\u5e83\u544a\u5a92\u4f53\u306b\u3064\u3044\u3066\u3044\u307e\u529b\u3092\u5165\u308c\u308b\u3079\u304d\u5a92\u4f53\u3068\u306f\uff1f\u3011"},"content":{"rendered":"\n<p>\u300c\u30bf\u30a4\u3067\u5e83\u544a\u3092\u51fa\u3057\u305f\u3044\u304c\u3001\u3069\u306e\u5a92\u4f53\u306b\u529b\u3092\u5165\u308c\u308b\u3079\u304d\u304b\u308f\u304b\u3089\u306a\u3044\u300d\u3068\u304a\u8003\u3048\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n\n\n\n<p>\u30bf\u30a4\u3067\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u666e\u53ca\u7387\u306f82%\u3068\u9ad8\u304f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u5229\u7528\u3057\u305f\u5e83\u544a\u306f\u6709\u52b9\u306a\u624b\u6bb5\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u6d77\u5916\u306e\u5e83\u544a\u5a92\u4f53\u3068\u306a\u308b\u3068\u3001\u65e5\u672c\u8a9e\u306e\u60c5\u5831\u304c\u5c11\u306a\u304f\u30ea\u30b5\u30fc\u30c1\u304c\u96e3\u3057\u3044\u3068\u3044\u3046\u30c7\u30e1\u30ea\u30c3\u30c8\u3082\u3002<\/p>\n\n\n\n<p>\u305d\u3053\u3067\u672c\u8a18\u4e8b\u3067\u306f\u3001\u73fe\u5728\u306e\u30bf\u30a4\u306e\u5e83\u544a\u4e8b\u60c5\u3068\u529b\u3092\u5165\u308c\u308b\u3079\u304d\u5a92\u4f53\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3092\u8aad\u3081\u3070\u3001\u30bf\u30a4\u306e\u5e83\u544a\u4e8b\u60c5\u3084\u5a92\u4f53\u306e\u7279\u5fb4\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u52b9\u679c\u7684\u306a\u5e83\u544a\u5c55\u958b\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u30bf\u30a4\u3067\u306e\u5e83\u544a\u5c55\u958b\u306e\u969b\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/workinginasia.com\/marketing\/thailand\/%e5%be%b9%e5%ba%95%e8%a7%a3%e8%aa%ac%ef%bc%81%e3%82%bf%e3%82%a4%e3%81%ae%e5%ba%83%e5%91%8a%e5%aa%92%e4%bd%93%e3%81%ab%e3%81%a4%e3%81%84%e3%81%a6\/#%E3%82%BF%E3%82%A4%E3%81%AE%E5%BA%83%E5%91%8A%E4%BA%8B%E6%83%85%E3%80%90%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%82%B7%E3%83%95%E3%83%88%E3%81%8C%E9%80%B2%E8%A1%8C%E4%B8%AD%E3%80%91\" title=\"\u30bf\u30a4\u306e\u5e83\u544a\u4e8b\u60c5\u3010\u30c7\u30b8\u30bf\u30eb\u30b7\u30d5\u30c8\u304c\u9032\u884c\u4e2d\u3011\">\u30bf\u30a4\u306e\u5e83\u544a\u4e8b\u60c5\u3010\u30c7\u30b8\u30bf\u30eb\u30b7\u30d5\u30c8\u304c\u9032\u884c\u4e2d\u3011<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/workinginasia.com\/marketing\/thailand\/%e5%be%b9%e5%ba%95%e8%a7%a3%e8%aa%ac%ef%bc%81%e3%82%bf%e3%82%a4%e3%81%ae%e5%ba%83%e5%91%8a%e5%aa%92%e4%bd%93%e3%81%ab%e3%81%a4%e3%81%84%e3%81%a6\/#%E5%B8%82%E5%A0%B4%E8%A6%8F%E6%A8%A1\" title=\"\u5e02\u5834\u898f\u6a21\">\u5e02\u5834\u898f\u6a21<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/workinginasia.com\/marketing\/thailand\/%e5%be%b9%e5%ba%95%e8%a7%a3%e8%aa%ac%ef%bc%81%e3%82%bf%e3%82%a4%e3%81%ae%e5%ba%83%e5%91%8a%e5%aa%92%e4%bd%93%e3%81%ab%e3%81%a4%e3%81%84%e3%81%a6\/#%E5%BA%83%E5%91%8A%E6%94%AF%E5%87%BA%E3%81%AE%E5%86%85%E8%A8%B3%E3%81%A8%E6%8E%A8%E7%A7%BB\" title=\"\u5e83\u544a\u652f\u51fa\u306e\u5185\u8a33\u3068\u63a8\u79fb\">\u5e83\u544a\u652f\u51fa\u306e\u5185\u8a33\u3068\u63a8\u79fb<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/workinginasia.com\/marketing\/thailand\/%e5%be%b9%e5%ba%95%e8%a7%a3%e8%aa%ac%ef%bc%81%e3%82%bf%e3%82%a4%e3%81%ae%e5%ba%83%e5%91%8a%e5%aa%92%e4%bd%93%e3%81%ab%e3%81%a4%e3%81%84%e3%81%a6\/#%E3%82%BF%E3%82%A4%E3%81%AE%E4%B8%BB%E8%A6%81%E5%BA%83%E5%91%8A%E5%AA%92%E4%BD%93%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E7%8F%BE%E7%8A%B6%E3%81%A8%E7%89%B9%E5%BE%B4%E3%80%90%E3%82%A4%E3%83%B3%E3%82%BF%E3%83%BC%E3%83%8D%E3%83%83%E3%83%88%E5%AA%92%E4%BD%93%E3%81%AF%E5%BF%85%E9%A0%88%E3%80%91\" title=\"\u30bf\u30a4\u306e\u4e3b\u8981\u5e83\u544a\u5a92\u4f53\u306b\u304a\u3051\u308b\u73fe\u72b6\u3068\u7279\u5fb4\u3010\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5a92\u4f53\u306f\u5fc5\u9808\u3011\">\u30bf\u30a4\u306e\u4e3b\u8981\u5e83\u544a\u5a92\u4f53\u306b\u304a\u3051\u308b\u73fe\u72b6\u3068\u7279\u5fb4\u3010\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5a92\u4f53\u306f\u5fc5\u9808\u3011<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/workinginasia.com\/marketing\/thailand\/%e5%be%b9%e5%ba%95%e8%a7%a3%e8%aa%ac%ef%bc%81%e3%82%bf%e3%82%a4%e3%81%ae%e5%ba%83%e5%91%8a%e5%aa%92%e4%bd%93%e3%81%ab%e3%81%a4%e3%81%84%e3%81%a6\/#%E3%82%A4%E3%83%B3%E3%82%BF%E3%83%BC%E3%83%8D%E3%83%83%E3%83%88\" title=\"\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\">\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/workinginasia.com\/marketing\/thailand\/%e5%be%b9%e5%ba%95%e8%a7%a3%e8%aa%ac%ef%bc%81%e3%82%bf%e3%82%a4%e3%81%ae%e5%ba%83%e5%91%8a%e5%aa%92%e4%bd%93%e3%81%ab%e3%81%a4%e3%81%84%e3%81%a6\/#%E3%83%86%E3%83%AC%E3%83%93\" title=\"\u30c6\u30ec\u30d3\">\u30c6\u30ec\u30d3<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/workinginasia.com\/marketing\/thailand\/%e5%be%b9%e5%ba%95%e8%a7%a3%e8%aa%ac%ef%bc%81%e3%82%bf%e3%82%a4%e3%81%ae%e5%ba%83%e5%91%8a%e5%aa%92%e4%bd%93%e3%81%ab%e3%81%a4%e3%81%84%e3%81%a6\/#%E5%B1%8B%E5%A4%96\" title=\"\u5c4b\u5916\">\u5c4b\u5916<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/workinginasia.com\/marketing\/thailand\/%e5%be%b9%e5%ba%95%e8%a7%a3%e8%aa%ac%ef%bc%81%e3%82%bf%e3%82%a4%e3%81%ae%e5%ba%83%e5%91%8a%e5%aa%92%e4%bd%93%e3%81%ab%e3%81%a4%e3%81%84%e3%81%a6\/#%E3%82%A4%E3%83%B3%E3%82%BF%E3%83%BC%E3%83%8D%E3%83%83%E3%83%88%E5%AA%92%E4%BD%93%E3%81%AE%E4%B8%AD%E3%81%A7%E3%82%82%E5%8A%9B%E3%82%92%E5%85%A5%E3%82%8C%E3%82%8B%E3%81%B9%E3%81%8D%E3%82%BF%E3%82%A4%E3%81%AE%E5%BA%83%E5%91%8A%E5%AA%92%E4%BD%93%EF%BC%93%E9%81%B8\" title=\"\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5a92\u4f53\u306e\u4e2d\u3067\u3082\u529b\u3092\u5165\u308c\u308b\u3079\u304d\u30bf\u30a4\u306e\u5e83\u544a\u5a92\u4f53\uff13\u9078\">\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5a92\u4f53\u306e\u4e2d\u3067\u3082\u529b\u3092\u5165\u308c\u308b\u3079\u304d\u30bf\u30a4\u306e\u5e83\u544a\u5a92\u4f53\uff13\u9078<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/workinginasia.com\/marketing\/thailand\/%e5%be%b9%e5%ba%95%e8%a7%a3%e8%aa%ac%ef%bc%81%e3%82%bf%e3%82%a4%e3%81%ae%e5%ba%83%e5%91%8a%e5%aa%92%e4%bd%93%e3%81%ab%e3%81%a4%e3%81%84%e3%81%a6\/#Facebook\" title=\"Facebook\">Facebook<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/workinginasia.com\/marketing\/thailand\/%e5%be%b9%e5%ba%95%e8%a7%a3%e8%aa%ac%ef%bc%81%e3%82%bf%e3%82%a4%e3%81%ae%e5%ba%83%e5%91%8a%e5%aa%92%e4%bd%93%e3%81%ab%e3%81%a4%e3%81%84%e3%81%a6\/#YouTube\" title=\"YouTube\">YouTube<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/workinginasia.com\/marketing\/thailand\/%e5%be%b9%e5%ba%95%e8%a7%a3%e8%aa%ac%ef%bc%81%e3%82%bf%e3%82%a4%e3%81%ae%e5%ba%83%e5%91%8a%e5%aa%92%e4%bd%93%e3%81%ab%e3%81%a4%e3%81%84%e3%81%a6\/#Google%E5%BA%83%E5%91%8A\" title=\"Google\u5e83\u544a\">Google\u5e83\u544a<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/workinginasia.com\/marketing\/thailand\/%e5%be%b9%e5%ba%95%e8%a7%a3%e8%aa%ac%ef%bc%81%e3%82%bf%e3%82%a4%e3%81%ae%e5%ba%83%e5%91%8a%e5%aa%92%e4%bd%93%e3%81%ab%e3%81%a4%e3%81%84%e3%81%a6\/#%E3%82%BF%E3%82%A4%E3%81%A7%E5%BA%83%E5%91%8A%E5%B1%95%E9%96%8B%E3%81%99%E3%82%8B%E3%81%A8%E3%81%8D%E3%81%AE%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88\" title=\"\u30bf\u30a4\u3067\u5e83\u544a\u5c55\u958b\u3059\u308b\u3068\u304d\u306e\u30dd\u30a4\u30f3\u30c8\">\u30bf\u30a4\u3067\u5e83\u544a\u5c55\u958b\u3059\u308b\u3068\u304d\u306e\u30dd\u30a4\u30f3\u30c8<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/workinginasia.com\/marketing\/thailand\/%e5%be%b9%e5%ba%95%e8%a7%a3%e8%aa%ac%ef%bc%81%e3%82%bf%e3%82%a4%e3%81%ae%e5%ba%83%e5%91%8a%e5%aa%92%e4%bd%93%e3%81%ab%e3%81%a4%e3%81%84%e3%81%a6\/#%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%83%E3%83%88%E3%81%AB%E5%90%88%E3%82%8F%E3%81%9B%E3%81%A6%E5%AA%92%E4%BD%93%E3%82%92%E4%BD%BF%E3%81%84%E5%88%86%E3%81%91%E3%82%8B\" title=\"\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u308f\u305b\u3066\u5a92\u4f53\u3092\u4f7f\u3044\u5206\u3051\u308b\">\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u308f\u305b\u3066\u5a92\u4f53\u3092\u4f7f\u3044\u5206\u3051\u308b<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/workinginasia.com\/marketing\/thailand\/%e5%be%b9%e5%ba%95%e8%a7%a3%e8%aa%ac%ef%bc%81%e3%82%bf%e3%82%a4%e3%81%ae%e5%ba%83%e5%91%8a%e5%aa%92%e4%bd%93%e3%81%ab%e3%81%a4%e3%81%84%e3%81%a6\/#%E9%81%8B%E7%94%A8%E6%94%B9%E5%96%84%E3%82%92%E3%81%97%E3%81%A3%E3%81%8B%E3%82%8A%E8%A1%8C%E3%81%86\" title=\"\u904b\u7528\u6539\u5584\u3092\u3057\u3063\u304b\u308a\u884c\u3046\">\u904b\u7528\u6539\u5584\u3092\u3057\u3063\u304b\u308a\u884c\u3046<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/workinginasia.com\/marketing\/thailand\/%e5%be%b9%e5%ba%95%e8%a7%a3%e8%aa%ac%ef%bc%81%e3%82%bf%e3%82%a4%e3%81%ae%e5%ba%83%e5%91%8a%e5%aa%92%e4%bd%93%e3%81%ab%e3%81%a4%e3%81%84%e3%81%a6\/#%E5%8A%B9%E6%9E%9C%E3%82%92%E6%9C%80%E5%A4%A7%E5%8C%96%E3%81%99%E3%82%8B%E3%81%9F%E3%82%81%E3%81%AB%E7%8F%BE%E5%9C%B0%E4%BA%8B%E6%83%85%E3%82%92%E6%B7%B1%E3%81%8F%E7%90%86%E8%A7%A3%E3%81%99%E3%82%8B\" title=\"\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u73fe\u5730\u4e8b\u60c5\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\">\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u73fe\u5730\u4e8b\u60c5\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/workinginasia.com\/marketing\/thailand\/%e5%be%b9%e5%ba%95%e8%a7%a3%e8%aa%ac%ef%bc%81%e3%82%bf%e3%82%a4%e3%81%ae%e5%ba%83%e5%91%8a%e5%aa%92%e4%bd%93%e3%81%ab%e3%81%a4%e3%81%84%e3%81%a6\/#%E3%81%BE%E3%81%A8%E3%82%81\" title=\"\u307e\u3068\u3081\">\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%BF%E3%82%A4%E3%81%AE%E5%BA%83%E5%91%8A%E4%BA%8B%E6%83%85%E3%80%90%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%82%B7%E3%83%95%E3%83%88%E3%81%8C%E9%80%B2%E8%A1%8C%E4%B8%AD%E3%80%91\"><\/span><strong>\u30bf\u30a4\u306e\u5e83\u544a\u4e8b\u60c5\u3010\u30c7\u30b8\u30bf\u30eb\u30b7\u30d5\u30c8\u304c\u9032\u884c\u4e2d\u3011<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/GGmLExkDN5X9UAgPxgaKrXvhlyKZIKoeSdSCbY55tG8W2jZ4iss0f1asGmFkr4TmgueDQbUyvM2wDh3_-GxICLBxQiERDTZCFMIs3Liz8pYWqJwdDoDF80VbbnICSmp_aeEfH5yf\" alt=\"\u30ce\u30fc\u30c8\u30d1\u30bd\u30b3\u30f3\u3092\u4f7f\u3063\u3066\u3044\u308b\u4eba\"\/><\/figure>\n\n\n\n<p><strong><span class=\"bold-red\">\u30bf\u30a4\u306e\u5e83\u544a\u5e02\u5834\u898f\u6a21\u306f2020\u5e74\u73fe\u5728\u3082\u6210\u9577\u3057\u3066\u304a\u308a\u3001\u306a\u304b\u3067\u3082\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a<\/span><\/strong><span class=\"bold-red\">\uff08\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09<\/span><strong><span class=\"bold-red\">\u306f\u6025\u6210\u9577\u3092\u9042\u3052\u3066\u3044\u307e\u3059\u3002<\/span><\/strong><\/p>\n\n\n\n<p>\u30bf\u30a4\u306e\u5e83\u544a\u4e8b\u60c5\u3092\u77e5\u3089\u305a\u306b\u65e5\u672c\u3068\u540c\u3058\u611f\u899a\u3067\u3044\u308b\u3068\u3001\u52b9\u679c\u306e\u306a\u3044\u65bd\u7b56\u306b\u4e88\u7b97\u3092\u7121\u99c4\u9063\u3044\u3059\u308b\u3053\u3068\u306b\u3082\u306a\u308a\u304b\u306d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u5e02\u5834\u898f\u6a21\u306e\u63a8\u79fb\u3068\u3001\u30bf\u30a4\u3067\u4e3b\u306b\u5229\u7528\u3055\u308c\u3066\u3044\u308b\u5e83\u544a\u5a92\u4f53\u3068\u3044\u3046\uff12\u3064\u306e\u89b3\u70b9\u304b\u3089\u3001\u30bf\u30a4\u306e\u5e83\u544a\u4e8b\u60c5\u3092\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%B8%82%E5%A0%B4%E8%A6%8F%E6%A8%A1\"><\/span><strong>\u5e02\u5834\u898f\u6a21<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/37azZ0yh21XECU12OEAqgNO9ctgjpn0Keavq4YPlHE8bSquByfbV6CSgYzH2cX3NE2zv5yCSdK5bDBITJp6uV0TPN_P7ppIWT-LCsCb-7EU7bCVJS8XMgz7DQWL7E7Fyul2LwzPC\" alt=\"\u30b0\u30e9\u30d5\u8cc7\u6599\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>2020\u5e74\u73fe\u5728\u3001\u30bf\u30a4\u306e\u5e83\u544a\u5e02\u5834\u898f\u6a21\u306f\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.bangkokpost.com\/business\/1611822\/thailands-digital-advertising-poised-for-growth\">BangkokPost<\/a>\u306b\u3088\u308b\u3068\u30012018\u5e74\u306b\u306f\u5e83\u544a\u652f\u51fa\u306e\u5168\u4f53\u304c\u7d041,180\u5104\u30d0\u30fc\u30c4\u3060\u3063\u305f\u306e\u306b\u5bfe\u3057\u30012019\u5e74\u306b\u306f1,240\u5104\u30d0\u30fc\u30c4\u3068\u30014.8%\u5897\u52a0\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u306a\u304b\u3067\u3082\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u4f7f\u7528\u3057\u305f\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u6210\u9577\u7387\u306f20%\u3092\u4e0a\u56de\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30e1\u30c7\u30a3\u30a2\u6295\u8cc7\u4f1a\u793eGroupM\u306ePathamawan Sathaporn\u6c0f\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306f3~5\u5e74\u4ee5\u5185\u306b\u30c6\u30ec\u30d3\u5e83\u544a\u306e\u4fa1\u5024\u306b\u5339\u6575\u3059\u308b\u3068\u4e88\u60f3\u3057\u307e\u3057\u305f\u3002\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/www.bangkokpost.com\/business\/1611822\/thailands-digital-advertising-poised-for-growth\">Bangkok Post<\/a>\uff09<\/p>\n\n\n\n<p><strong><span class=\"marker-under-red\">\u30bf\u30a4\u306e\u5e83\u544a\u5e02\u5834\u898f\u6a21\u306f\u62e1\u5927\u3057\u3066\u304a\u308a\u3001\u306a\u304b\u3067\u3082\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u4f38\u3073\u304c\u9855\u8457\u306a\u306e\u3067\u3059\u3002<\/span><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%BA%83%E5%91%8A%E6%94%AF%E5%87%BA%E3%81%AE%E5%86%85%E8%A8%B3%E3%81%A8%E6%8E%A8%E7%A7%BB\"><\/span><strong>\u5e83\u544a\u652f\u51fa\u306e\u5185\u8a33\u3068\u63a8\u79fb<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/lWs3RDR2dNkthLkZhAiP8TB556pttkaYkU5JqnEYwm3-OkaHqCZaMvSGbsSoHGhyBvOFmervBRyRKFsSQrT-7YtfTJD-aprRKmoTYono2T4FhsVYcBZZROC9KXjAGP0E42V2-MBd\" alt=\"Bangkok Post\u306b\u3088\u308b\u7d71\u8a08\u7d50\u679c\u8868\"\/><\/figure>\n\n\n\n<p><strong>2020\u5e74\u73fe\u5728\u306e\u5e83\u544a\u652f\u51fa\u306e\u5185\u8a33\u306f\u30c6\u30ec\u30d3\u5e83\u544a\u304c\u30e1\u30a4\u30f3\u3068\u306a\u308a\u3001\u5e83\u544a\u5e02\u5834\u5168\u4f53\u306e58.7%\u307b\u3069\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n<p>\u5e83\u544a\u5e02\u5834\u5168\u4f53\u306e\u898f\u6a21\u306f2018\u5e74\u3088\u308a\u30824.8%\u30a2\u30c3\u30d7\u3057\u3066\u304a\u308a\u3001\u65b0\u805e\u306e\u307f0.89\u30d0\u30fc\u30c4\u6e1b\u5c11\u3057\u3066\u3044\u307e\u3059\u3002\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/www.bangkokpost.com\/business\/1611822\/thailands-digital-advertising-poised-for-growth\">Bangkok Post<\/a>\uff09<\/p>\n\n\n\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306b\u9650\u308b\u30682012\u5e74\u304b\u3089\u7d99\u7d9a\u3057\u3066\u6210\u9577\u3057\u3066\u304a\u308a\u30012016\u5e74\u304b\u30892017\u5e74\u306b\u304b\u3051\u3066\u306f31%\u30012017\u5e74\u304b\u30892018\u5e74\u3067\u306f21%\u5897\u52a0\u3057\u307e\u3057\u305f\u3002\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/static-daat-prod.s3.amazonaws.com\/272404774-DAAT-Mid-Year-2018-Press-Report-Aug-30.2-v2.pdf\">DAAT<\/a>\uff09<\/p>\n\n\n\n<p>\u30bf\u30a4\u3067\u306f\u5e83\u544a\u306e\u30c7\u30b8\u30bf\u30eb\u30b7\u30d5\u30c8\u304c\u9032\u3093\u3067\u3044\u308b\u305f\u3081\u3001\u3053\u308c\u304b\u3089\u30bf\u30a4\u9032\u51fa\u3092\u8003\u3048\u3066\u3044\u308b\u4eba\u306f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u691c\u8a0e\u304c\u5fc5\u9808\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%BF%E3%82%A4%E3%81%AE%E4%B8%BB%E8%A6%81%E5%BA%83%E5%91%8A%E5%AA%92%E4%BD%93%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E7%8F%BE%E7%8A%B6%E3%81%A8%E7%89%B9%E5%BE%B4%E3%80%90%E3%82%A4%E3%83%B3%E3%82%BF%E3%83%BC%E3%83%8D%E3%83%83%E3%83%88%E5%AA%92%E4%BD%93%E3%81%AF%E5%BF%85%E9%A0%88%E3%80%91\"><\/span><strong>\u30bf\u30a4\u306e\u4e3b\u8981\u5e83\u544a\u5a92\u4f53\u306b\u304a\u3051\u308b\u73fe\u72b6\u3068\u7279\u5fb4\u3010\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5a92\u4f53\u306f\u5fc5\u9808\u3011<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/nqe6ZDr-lxUAvbZFLVhMo3f12YUX4sjzFFHWO0yIopCQm4HDww0pkGq22zovSbxgbUBw4Eqhk0cQB-RAj47S1xDflefl_6PUMPh8tDVb6RxVezoVmlFMrsozk-gpmSOYrzGAmjWS\" alt=\"We Are Social\u306b\u3088\u308b\u8abf\u67fb\u7d50\u679c\uff1a\u30bf\u30a4\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u666e\u53ca\u7387\"\/><\/figure>\n\n\n\n<p>\u73fe\u5728\u306e\u30bf\u30a4\u306b\u304a\u3051\u308b\u5e83\u544a\u4e8b\u60c5\u304b\u3089\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u304c\u6709\u52b9\u3068\u3044\u3046\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3068\u306f\u3044\u3048\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u4ee5\u5916\u306b\u3082\u4e3b\u8981\u306a\u5a92\u4f53\u306f\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30bf\u30a4\u306e\u4e3b\u8981\u5e83\u544a\u5a92\u4f53\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u3092\u542b\u3081\u3066\u4ee5\u4e0b\u306e3\u3064\u3067\u3059\u3002<\/p>\n\n\n\n<ul><li><strong>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8<\/strong><\/li><li><strong>\u30c6\u30ec\u30d3<\/strong><\/li><li><strong>\u5c4b\u5916<\/strong><\/li><\/ul>\n\n\n\n<p>\u3053\u3053\u304b\u3089\u306f\u5404\u5a92\u4f53\u306e\u73fe\u72b6\u3068\u7279\u5fb4\u3092\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%A4%E3%83%B3%E3%82%BF%E3%83%BC%E3%83%8D%E3%83%83%E3%83%88\"><\/span><strong>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>2018\u5e741\u6708\u6642\u70b9\u3001\u30bf\u30a4\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4eba\u53e3\u306f5,700\u4e07\u4eba\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30bf\u30a4\u3067\u306f2013\u5e74\u4ee5\u964d\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u666e\u53ca\u7387\u306f\u4f38\u3073\u3066\u304a\u308a\u3001\u4eca\u5f8c\u3082\u3055\u3089\u306b\u5897\u52a0\u3059\u308b\u3068\u4e88\u60f3\u3055\u308c\u3066\u3044\u307e\u3059\u3002\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/www.slideshare.net\/wearesocial\/digital-in-2018-in-southeast-asia-part-1-northwest-86866386\">We Are Social<\/a>\uff09<\/p>\n\n\n\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u666e\u53ca\u7387\u306e\u5897\u52a0\u3068\u3068\u3082\u306b\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u91cd\u8981\u6027\u3082\u5897\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.bangkokpost.com\/business\/1611822\/thailands-digital-advertising-poised-for-growth\">Bangkok Post<\/a>\u306b\u3088\u308b\u3068\u30012018\u5e74\u304b\u30892019\u5e74\u306b\u304b\u3051\u3066\u3001\u30bf\u30a4\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306f20%\u4ee5\u4e0a\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/7rhJD2DUHgAVmKX7LVpF_95l48oQMVD-NbUyHscScI5opp_RRiidFaruIEVXjmeqk4LBYSGowDJ-ORJc7cO6iwjtzK6Mq-6g3HUS1OoAHBUH9HoY1rneB6XG5Z72EOd1ezrFa7Tm\" alt=\"Bangkok Post\u306b\u3088\u308b\u8abf\u67fb\u7d50\u679c\u30b0\u30e9\u30d5\uff1a\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4f7f\u7528\u7387\"\/><\/figure>\n\n\n\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u5185\u8a33\u3092\u898b\u308b\u3068\u30012019\u5e74\u6642\u70b9\u3067\u306fFacebook\u5e83\u544a\u304c5.7\u5104\u30d0\u30fc\u30c4\u3068\u5168\u4f53\u306e29%\u3092\u5360\u3081\u3066\u3044\u307e\u3059\u3002(\u51fa\u5178\uff1a<a href=\"https:\/\/static-daat-prod.s3.amazonaws.com\/Mid-year-2019-press-report.pdf\">Digital Advertising Association (Thailand) \/\u00a0 DAAT<\/a>)<\/p>\n\n\n\n<p><strong>YouTube\u5e83\u544a\u304c\u5168\u4f53\u306e20%\u306a\u306e\u3067\u3001<span class=\"bold-red\">YouTube\u3068Facebook\u3067\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u8cbb\u5168\u4f53\u306e\u534a\u5206\u3092\u5360\u3081\u308b\u5272\u5408<\/span>\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u4e2d\u3067\u3082\u3001Facebook\u3068YouTube\u304c\u5f37\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30bf\u30a4\u3067\u3053\u308c\u304b\u3089\u5e83\u544a\u5c55\u958b\u3092\u3059\u308b\u306a\u3089\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306f\u3082\u3061\u308d\u3093\u3001\u305d\u306e\u306a\u304b\u3067\u3082Facebook\u5e83\u544a\u3084YouTube\u5e83\u544a\u306e\u691c\u8a0e\u306f\u5fc5\u9808\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%86%E3%83%AC%E3%83%93\"><\/span><strong>\u30c6\u30ec\u30d3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/k-9UoHo_LctJSAxch5F0pglYT87Hv6KEYqSte-st_V_-ovKYcPJIAhT87dkSCU1G5JkF_KUPM9wpVvBsEKGF7yYg9KccCIYSmRc-leUbwslusHfkKAraXZSwH4yP9OPyc3ei1JBE\" alt=\"\u65b0\u805e\u3068\u30ea\u30e2\u30b3\u30f3\"\/><\/figure>\n\n\n\n<p><strong><span class=\"bold-red\">\u30bf\u30a4\u3067\u306f\u30c6\u30ec\u30d3\u306e\u666e\u53ca\u7387\u304c\u7d04100%\u3068\u9ad8\u304f\u3001\u307b\u307c\u5168\u56fd\u6c11\u3078\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u3067\u3059\u3002<\/span><\/strong><\/p>\n\n\n\n<p>2017\u5e74\u6642\u70b9\u306b\u304a\u3051\u308b\u30bf\u30a4\u5168\u571f\u3067\u306e\u5730\u4e0a\u6ce2\u96fb\u6ce2\u30ab\u30d0\u30fc\u7387\u306f98%\u3001\u30c6\u30ec\u30d3\u306e\u4e16\u5e2f\u666e\u53ca\u7387\u306f99%\u3002\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/www.jetro.go.jp\/ext_images\/_Reports\/02\/2018\/da86f2c0191edef8\/2018_Thai_Contents.pdf\">JETRO<\/a>\uff09<\/p>\n\n\n\n<p>\u65e5\u672c\u306e\u4e8c\u4eba\u4e16\u5e2f\u4ee5\u4e0a\u306e\u30c6\u30ec\u30d3\u666e\u53ca\u7387\u306f2018\u5e74\u6642\u70b9\u306796.6%\u306a\u306e\u3067\u3001\u30bf\u30a4\u306e\u666e\u53ca\u7387\u304c\u4e0a\u56de\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/news.yahoo.co.jp\/byline\/fuwaraizo\/20180502-00084646\/\">Yahoo!JAPAN\u30cb\u30e5\u30fc\u30b9<\/a>\uff09<\/p>\n\n\n\n<p>\u30bf\u30a4\u3067\u306f\u5bb6\u65cf\u5168\u54e1\u3067\u30c6\u30ec\u30d3\u3092\u898b\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u30c6\u30ec\u30d3\u5e83\u544a\u3082\u5bb6\u65cf\u5c64\u306b\u30ea\u30fc\u30c1\u3057\u305f\u3082\u306e\u304c\u4e3b\u6d41\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u6700\u8fd1\u3067\u306f\u300c\u611f\u52d5\u3082\u306e\u300d\u306eCM\u304c\u8a71\u984c\u3068\u306a\u308a\u3001\u6ce8\u76ee\u3092\u96c6\u3081\u307e\u3057\u305f\u3002\uff08\u53c2\u8003\uff1a<a href=\"http:\/\/buzz-plus.com\/article\/2016\/03\/20\/thai-cm\/\">Buzz Plus News<\/a>\uff09<\/p>\n\n\n\n<p><strong>\u30bf\u30a4\u3067\u5e83\u544a\u5c55\u958b\u3059\u308b\u969b\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u3060\u3051\u3067\u306a\u304f\u3001\u5bb6\u65cf\u5c64\u306a\u3069\u3092\u4e2d\u5fc3\u306b\u672a\u3060\u6839\u5f37\u3044\u5f71\u97ff\u529b\u304c\u3042\u308b\u30c6\u30ec\u30d3\u5e83\u544a\u306e\u691c\u8a0e\u3082\u5fc5\u9808\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%B1%8B%E5%A4%96\"><\/span><strong>\u5c4b\u5916<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/OR6UyPwPk_C_oxsNN_9a7g2BvdZhwqkwolW2jRecuBczJVuqEoddOSqSKX1eOG5hqmHu2niNAAQzGPDXiWHiItZfIv3XizUvPCZv9vqUyQ6v39BS_0TW-u6pEix_nse7ge3W5mIV\" alt=\"\u30bf\u30a4\u591c\u306e\u8857\u4e26\u307f\"\/><\/figure>\n\n\n\n<p><strong><span class=\"bold-red\">\u30bf\u30a4\u306b\u304a\u3044\u3066\u5c4b\u5916\u5e83\u544a\u306f\u3001\u9ad8\u901f\u9053\u8def\u8107\u306e\u5de8\u5927\u770b\u677f\u3084\u30d3\u30eb\u30e9\u30c3\u30d4\u30f3\u30b0\u5e83\u544a\u306a\u3069\u7a4d\u6975\u7684\u306b\u5229\u7528\u3055\u308c\u3066\u304a\u308a\u3001\u91cd\u8981\u306a\u5e83\u544a\u5a92\u4f53\u306e\u4e00\u3064\u3067\u3059\u3002<\/span><\/strong><\/p>\n\n\n\n<p>\u30bf\u30a4\u3067\u5c4b\u5916\u5e83\u544a\u304c\u91cd\u8981\u306a\u7406\u7531\u306e\u4e00\u3064\u306f\u3001\u4ea4\u901a\u4e8b\u60c5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e16\u754c\u306e\u6e0b\u6ede\u72b6\u6cc1\u3092\u8abf\u67fb\u3057\u3066\u3044\u308b<a href=\"https:\/\/www.tomtom.com\/en_gb\/traffic-index\/bangkok-traffic#statistics\">Tom Tom Traffic index<\/a>\u306b\u3088\u308b\u3068\u3001\u30bf\u30a4\u30fb\u30d0\u30f3\u30b3\u30af\u306e\u6e0b\u6ede\u30e9\u30f3\u30ad\u30f3\u30b0\u306f\u4e16\u754c403\u90fd\u5e02\u4e2d\u7b2c8\u4f4d2017\u5e74\u4ee5\u964d\u5f90\u3005\u306b\u6e1b\u5c11\u3057\u3066\u306f\u3044\u308b\u3082\u306e\u306e\u3001\u3044\u307e\u3060\u30c8\u30c3\u30d7\u30ec\u30d9\u30eb\u3002<\/p>\n\n\n\n<p>\u4ea4\u901a\u6e0b\u6ede\u306b\u3088\u308a\u4eba\u3005\u306e\u5916\u51fa\u6642\u9593\u306f\u4f38\u3073\u3001\u6d88\u8cbb\u8005\u3068\u306e\u63a5\u70b9\u3068\u3057\u3066\u5c4b\u5916\u5e83\u544a\u306f\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%A4%E3%83%B3%E3%82%BF%E3%83%BC%E3%83%8D%E3%83%83%E3%83%88%E5%AA%92%E4%BD%93%E3%81%AE%E4%B8%AD%E3%81%A7%E3%82%82%E5%8A%9B%E3%82%92%E5%85%A5%E3%82%8C%E3%82%8B%E3%81%B9%E3%81%8D%E3%82%BF%E3%82%A4%E3%81%AE%E5%BA%83%E5%91%8A%E5%AA%92%E4%BD%93%EF%BC%93%E9%81%B8\"><\/span><strong>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5a92\u4f53\u306e\u4e2d\u3067\u3082\u529b\u3092\u5165\u308c\u308b\u3079\u304d\u30bf\u30a4\u306e\u5e83\u544a\u5a92\u4f53\uff13\u9078<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/5w4xidMhsjegy3jCaOTQ_k4kvbcSDyxFfg2swyvJ6c373Rsh-W1UT2NJAH8oY5x1NE0XZp3yRIwJM6d_431qHZwqgXLzd06zFjrxWJiJ1Ac1Jeo1bGvfZBjHAB-U6Zzj9bCsT5wS\" alt=\"\u30ce\u30fc\u30c8\u30d1\u30bd\u30b3\u30f3\u3067facebook\u30da\u30fc\u30b8\u3092\u958b\u3044\u3066\u3044\u308b\"\/><\/figure>\n\n\n\n<p>\u3053\u3053\u307e\u3067\u3067\u3001\u30bf\u30a4\u3067\u306f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u5229\u7528\u3057\u305f\u5e83\u544a\u304c\u4f38\u3073\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3053\u3053\u304b\u3089\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5a92\u4f53\u306e\u306a\u304b\u3067\u3082\u529b\u3092\u5165\u308c\u308b\u3079\u304d\u5a92\u4f53\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5a92\u4f53\u306e\u4e2d\u3067\u3082\u529b\u3092\u5165\u308c\u308b\u3079\u304d\u5e83\u544a\u5a92\u4f53\u306f\u3001\u4ee5\u4e0b\u306e3\u3064\u3067\u3059\u3002<\/p>\n\n\n\n<ul><li><strong>Facebook<\/strong><\/li><li><strong>YouTube<\/strong><\/li><li><strong>Google \u5e83\u544a<\/strong><\/li><\/ul>\n\n\n\n<p>\u529b\u3092\u5165\u308c\u308b\u3079\u304d\u5a92\u4f53\u3092\u77e5\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u7387\u7684\u306b\u5e83\u544a\u5c55\u958b\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u308c\u3067\u306f\u4ee5\u4e0b\u3067\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebook\"><\/span><strong>Facebook<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/BsVnPbN7bFYd1rgMHskN2jbHaU5u54gW2-gZ3IGETgx614zCX3F19weKZo7n7bAaT6RanABp09D0bTVvV-hW0iDLOsByfUm9cL8YHHEbyhMGgRv2b5if1lKtPPmY_cH5pPUDR11h\" alt=\"SNS\u306e\u4f7f\u7528\u7387\u30b0\u30e9\u30d5\uff1afacebook\u304c\u4e00\u4f4d\"\/><\/figure>\n\n\n\n<p>\u30bf\u30a4\u3067\u306e\u5e83\u544a\u904b\u7528\u3092\u3059\u308b\u4e0a\u3067Facebook\u304c\u6709\u52b9\u306a\u7406\u7531\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u6570\u306e\u591a\u3055\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306e\u3046\u3061\u7d0493\uff05\u306e\u4eba\u304c\u4f7f\u7528\u3057\u3066\u3044\u308b\u3001\u30bf\u30a4\u3067\u6700\u3082\u4eba\u6c17\u306e\u3042\u308bSNS\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u65e5\u672c\u3067\u306e\u5229\u7528\u738756%\u3068\u6bd4\u3079\u3066\u3082\u3001\u30e6\u30fc\u30b6\u30fc\u6570\u306e\u591a\u3055\u304c\u5206\u304b\u308a\u307e\u3059\u3002\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/gaiax-socialmedialab.jp\/post-30833\/\">Social Media Lab<\/a>\uff09<\/p>\n\n\n\n<p><strong><span class=\"bold-red\">\u30e6\u30fc\u30b6\u30fc\u6570\u304c\u591a\u304f\u52b9\u679c\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u305f\u3081\u3001\u5e83\u544a\u5a92\u4f53\u3068\u3057\u3066Facebook\u5e83\u544a\u306f\u529b\u3092\u5165\u308c\u308b\u3079\u304d\u3067\u3059\u3002<\/span><\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>ROI\u306fGoogle\u5e83\u544a\u3068\u4e26\u3093\u30671\u4f4d<\/strong><\/h4>\n\n\n\n<p><strong><span class=\"marker-under\">Facebook\u5e83\u544a\u306eROI\u306fGoogle\u5e83\u544a\u3068\u4e26\u3093\u3067\uff11\u4f4d\u3067\u3059\u3002<\/span><\/strong><\/p>\n\n\n\n<p>ROI\u3068\u306f\u3001Return On Investment\u306e\u7565\u8a9e\u3067\u3001\u6295\u8cc7\u3057\u305f\u30b3\u30b9\u30c8\u306b\u5bfe\u3059\u308b\u52b9\u679c\u3092\u898b\u308b\u6307\u6a19\u3002<\/p>\n\n\n\n<p><strong>ROI\uff1d\u5229\u76ca\u00f7\u6295\u8cc7\u30b3\u30b9\u30c8\u00d7100<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.etda.or.th\/publishing-detail\/value-of-e-commerce-survey-in-thailand-2018.html\">ETDA<\/a>\u306b\u3088\u308c\u3070\u3001Facebook\u5e83\u544a\u306fGoogle \u5e83\u544a\u3068\u4e26\u3093\u3067ROI\u306e\u826f\u3044\u5e83\u544a\u5a92\u4f53\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30bf\u30a4\u306b\u304a\u3044\u3066\u3001Facebook\u5e83\u544a\u306f\u529b\u3092\u5165\u308c\u308b\u3079\u304d\u5e83\u544a\u5a92\u4f53\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u4e8b\u4f8b\uff5cGenerali Life Assurance (Thailand) PCL.<\/strong><\/h4>\n\n\n\n<p>\u30bf\u30a4\u306eGenerali Life Assurance (Thailand) PCL.\u306f\u3001\u30a4\u30bf\u30ea\u30a2\u3092\u672c\u62e0\u5730\u3068\u3057\u3066\u5168\u4e16\u754c\u306b\u5c55\u958b\u3059\u308bAssicurazioni Generali\u30b0\u30eb\u30fc\u30d7\u306e\u73fe\u5730\u751f\u547d\u4fdd\u967a\u4f1a\u793e\u3067\u3059\u3002<\/p>\n\n\n\n<p>Generali Thailand\u304cFacebook\u5e83\u544a\u3092\u5c0e\u5165\u3057\u305f\u3053\u3068\u306b\u3088\u308a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306f2.5\u500d\u3001Facebook\u304b\u3089\u306e\u7dcf\u30ea\u30fc\u30c9\u6570\u306f38%\u306b\u5897\u52a0\u3057\u307e\u3057\u305f\u3002\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/www.facebook.com\/business\/success\/generali-thailand\">Generali Thailand<\/a>\uff09<\/p>\n\n\n\n<p><strong>\u6570\u5b57\u304b\u3089\u3082\u3001\u30bf\u30a4\u306b\u304a\u3044\u3066Facebook\u5e83\u544a\u306f\u529b\u3092\u5165\u308c\u308b\u3079\u304d\u3068\u3044\u3046\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"YouTube\"><\/span><strong>YouTube<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/sRJlAdWkJD5lOAnsqlz0xZSe2GiXx_f_uqGm5qv_M86kLgwcin-wEHtFfwicxroekL7aGt7swoCSVsz4s-f79Mr2JSs5F-Uyc5Zt-FL0r8-KpSy0mPdpYcMWBzui8HHMbxzyodcx\" alt=\"\u52d5\u753b\u3092\u307f\u3066\u3044\u308b\u4eba\"\/><\/figure>\n\n\n\n<p><strong><span class=\"bold-red\">YouTube\u306f\u30bf\u30a4\u3067\u3082\u52d5\u753b\u5171\u6709\u30b5\u30a4\u30c8\u3068\u3057\u3066\u4eba\u6c17\u304c\u9ad8\u304f\u3001\u529b\u3092\u5165\u308c\u308b\u3079\u304d\u5e83\u544a\u5a92\u4f53\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.bangkokpost.com\/learning\/advanced\/1074949\/thailand-world-no-8-in-youtube-time\">Bangkok Post<\/a>\u306b\u3088\u308b\u3068\u30bf\u30a4\u306b\u304a\u3051\u308b<span class=\"marker-under-red\">YouTube\u306e\u8996\u8074\u7387\u306f\u5168\u4e16\u754c\u30678\u756a\u76ee\u306b\u9577\u304f\u3001\u540c\u6642\u306bYouTube\u5e83\u544a\u306e\u6d3b\u7528\u3082\u9032\u3093\u3067\u3044\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p>YouTube\u3092\u5e83\u544a\u5a92\u4f53\u3068\u3057\u3066\u9078\u629e\u3059\u308b\u3079\u304d\u7406\u7531\u3084\u4f7f\u7528\u4e8b\u4f8b\u306b\u3064\u3044\u3066\u3001\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u8996\u8074\u6642\u9593\u306f\u4e16\u754c\uff18\u4f4d\u3068\u30c8\u30c3\u30d7\u30ec\u30d9\u30eb<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/NSSVnZFQWtL1B6BE-JeBIVFm10nQu5xNjIn37mmLQRzFh8q9Foyq-MUhGi5apR4mNYD6UVM2F2-9t3S5_-lp-DGlsErQ4gEUTIXo4IFZCEHCU0JDWYgFJxeVNU25iCsjosGSko5p\" alt=\"SNS\u4f7f\u7528\u7387\uff1aYouTube\u306ffacebook\u306b\u6b21\u3044\u3067\u7b2c\u4e8c\u4f4d\"\/><\/figure>\n\n\n\n<p>Google Thailand\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u4ee3\u8868\u3067\u3042\u308bPete Nuchanatanon\u306b\u3088\u308b\u3068\u3001\u30bf\u30a4\u306b\u304a\u3051\u308bYouTube\u306e\u8996\u8074\u6642\u9593\u306f1\u65e5\u306b\u5e73\u57471.7\u6642\u9593\u3068\u3001\u4e16\u754c\u30678\u756a\u76ee\u306e\u8996\u8074\u6642\u9593\u3067\u3059\u3002\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/www.bangkokpost.com\/learning\/advanced\/1074949\/thailand-world-no-8-in-youtube-time\">Bankok Post<\/a>\uff09<\/p>\n\n\n\n<p>\u8996\u8074\u6642\u9593\u306e\u5897\u52a0\u306b\u4f34\u3044\u3001YouTube\u5e83\u544a\u306e\u5e02\u5834\u3082\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306e\u3046\u3061\u3001YouTube\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u4eba\u306e\u5272\u5408\u306f91%\u3067\u3059\u3002\uff08\u51fa\u5178\uff1a<\/strong><a href=\"https:\/\/www.slideshare.net\/DataReportal\/digital-2019-thailand-january-2019-v01\"><strong>We Are Social<\/strong><\/a><strong>\uff09<\/strong><\/p>\n\n\n\n<p>Facebook\u540c\u69d8\u3001\u5e83\u304f\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001YouTube\u3082\u529b\u3092\u5165\u308c\u308b\u3079\u304d\u5e83\u544a\u5a92\u4f53\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u4e8b\u4f8b\uff5cOcean Skin<\/strong><\/h4>\n\n\n\n<p>\u30bf\u30a4\u3067\u6709\u540d\u306aYouTube\u5e83\u544a\u306e\u4e00\u3064\u306b\u3001Ocean Skin\u3068\u3044\u3046\u5973\u6027\u7528\u30b9\u30ad\u30f3\u30b1\u30a2\u5546\u54c1\u306e\u5e83\u544a\u304c\u3042\u308a\u307e\u3059\u3002\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/www.youtube.com\/watch?v=3oR39XsnnFA\">Ocean Skin<\/a>\uff09<\/p>\n\n\n\n<p>Ocean Skin\u306f\u3001\u30d5\u30e9\u30f3\u30b9\u306e\u6d77\u306b\u3044\u308b\u30d7\u30e9\u30f3\u30af\u30c8\u30f3\u306e\u6210\u5206\u3092\u542b\u3093\u3067\u3044\u308b\u3053\u3068\u304c\u58f2\u308a\u3067\u3001\u7f8e\u3057\u3044\u808c\u3092\u6c42\u3081\u308b\u5973\u6027\u304c\u30d5\u30e9\u30f3\u30b9\u306e\u6d77\u307e\u3067\u822a\u6d77\u3092\u3059\u308b\u30b9\u30c8\u30fc\u30ea\u30fc\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>Ocean Skin\u306e\u5e83\u544a\u306f\u3001\u7f8e\u610f\u8b58\u304c\u9ad8\u3044\u5973\u6027\u306e\u591a\u3044\u4e2d\u56fd\u3067\u7279\u306b\u8a71\u984c\u3068\u306a\u308a\u30012019\u5e749\u670828\u65e5\u73fe\u5728\u3001\u304a\u3088\u305d320\u4e07\u56de\u518d\u751f\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google%E5%BA%83%E5%91%8A\"><\/span><strong>Google\u5e83\u544a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/diUhbroJmHnq3EIwB3o9zuRIqyikCAiH3jU2ZcmSqhrNLpoNrrLFM8Zd0KWdtKMs-Qif_UNFLhssBtoac6TiYGFpm8DqlYlhPmtNF8BHWrHU63RZBaqsqfmo3k1HyCY_fTerocA6\" alt=\"\u30ce\u30fc\u30c8\u30d1\u30bd\u30b3\u30f3\u3067Google\u306e\u691c\u7d22\u30da\u30fc\u30b8\u3092\u307f\u3066\u3044\u308b\u4eba\"\/><\/figure>\n\n\n\n<p><strong>\u5168\u4e16\u754c\u3067\u5229\u7528\u3055\u308c\u3066\u3044\u308bGoogle \u5e83\u544a\u306f\u3001\u30bf\u30a4\u3067\u5e83\u544a\u3092\u51fa\u3059\u969b\u306b\u3082\u6709\u52b9\u306a\u624b\u6bb5\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n<p>\u305d\u306e\u7406\u7531\u3092\u4ee5\u4e0b\u3067\u8a73\u3057\u304f\u8aac\u660e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u6d3b\u7528\u3067\u52b9\u7387\u7684\u306a\u5e83\u544a\u914d\u4fe1\u304c\u53ef\u80fd<\/strong><\/h4>\n\n\n\n<p>\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u6d3b\u7528\u3067\u52b9\u7387\u7684\u306a\u5e83\u544a\u914d\u4fe1\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306f\u3001Web\u30b5\u30a4\u30c8\u4e0a\u306b\u3042\u308b\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3084\u30d6\u30ed\u30b0\u306a\u3069\u3001\u8907\u6570\u306e\u5e83\u544a\u5a92\u4f53\u3092\u96c6\u3081\u3066\u5e83\u544a\u914d\u4fe1\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u5f62\u6210\u3057\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<p>\u5e83\u544a\u914d\u4fe1\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u4e0a\u3067\u5e83\u544a\u3092\u516c\u958b\u3059\u308b\u3053\u3068\u3067\u3001\u591a\u6570\u306e\u826f\u8cea\u306aWeb\u30b5\u30a4\u30c8\u3067\u5e83\u544a\u304c\u914d\u4fe1\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u51fa\u7a3f\u5148\u306e\u30e1\u30c7\u30a3\u30a2\u3068\u3057\u3066\u3001\u4f8b\u3048\u3070Kapook\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u591a\u304f\u306eWeb\u30b5\u30a4\u30c8\u3067\u4e00\u6319\u306b\u63b2\u8f09\u3067\u304d\u308b\u306e\u3067\u3001\u5168\u4f53\u7684\u306a\u30af\u30ea\u30c3\u30af\u7387\u3092\u7a3c\u304e\u3084\u3059\u3044\u3068\u3044\u3046\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u4e8b\u4f8b\uff5c\u3070\u3093\u305b\u3044\u8a3c\u5238<\/strong><\/h4>\n\n\n\n<p>\u3070\u3093\u305b\u3044\u8a3c\u5238\u306f\u3001Google \u5e83\u544a\u306e\u6d3b\u7528\u306b\u3088\u308a\u3001\u8cc7\u6599\u8acb\u6c42\u6570\u304c\u5e83\u544a\u914d\u4fe1\u524d\u306e 3 \u500d\u306b\u307e\u3067\u5897\u52a0\u3057\u307e\u3057\u305f\u3002\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/www.google.co.jp\/adwords\/learn\/case-studies\/bansei-securities\/\">Google \u5e83\u544a<\/a>\uff09<\/p>\n\n\n\n<p>3 \u5e74\u524d\u304b\u3089\u5168\u56fd\u7d19\u306e\u65b0\u805e\u5e83\u544a\u3092\u4e2d\u5fc3\u306b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u5c55\u958b\u3057\u3066\u304d\u305f\u540c\u793e\u3002<\/p>\n\n\n\n<p>\u653f\u4ee4\u6307\u5b9a\u90fd\u5e02\u306e 55 \u6b73\u4ee5\u4e0a\u306e\u9867\u5ba2\u3092\u30e1\u30a4\u30f3\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3066\u304d\u307e\u3057\u305f\u304c\u3001\u9867\u5ba2\u5c64\u306e\u56fa\u5b9a\u5316\u3084\u65b0\u805e\u5e83\u544a\u306e\u52b9\u679c\u306e\u4f4e\u4e0b\u304c\u8ab2\u984c\u3068\u306a\u3063\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p><strong><span class=\"marker-under-red\">\u305d\u3053\u3067\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306e\u305f\u3081\u306b\u300130 \u7a2e\u985e\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306b\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3092\u914d\u4fe1\u3057\u3001\u52b9\u679c\u306e\u9ad8\u3044\u3082\u306e\u3092\u9078\u629e\u3002<\/span><\/strong><\/p>\n\n\n\n<p><strong>\u305d\u306e\u7d50\u679c\u3001\u8cc7\u6599\u8acb\u6c42\u6570\u304c\uff13\u500d\u306b\u306a\u308a\u904e\u53bb\u6700\u5927\u306e\u7d4c\u5e38\u5229\u76ca\u3082\u9054\u6210\u3057\u307e\u3057\u305f\u3002<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%BF%E3%82%A4%E3%81%A7%E5%BA%83%E5%91%8A%E5%B1%95%E9%96%8B%E3%81%99%E3%82%8B%E3%81%A8%E3%81%8D%E3%81%AE%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88\"><\/span><strong>\u30bf\u30a4\u3067\u5e83\u544a\u5c55\u958b\u3059\u308b\u3068\u304d\u306e\u30dd\u30a4\u30f3\u30c8<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/8fg-DuxKTPu5_-C4zZgqyGsEkjS0ld2r-ME8xalpb0kBMFu5gO1wvd7uoV5MdHphQvjmI4EnHG_GRnyEi2k2EcVjjBtWTAOvRWmMWTLsob6hYvwosyqyXCDWMdM8R8vL4Kofa5xt\" alt=\"\u30e1\u30e2\u3092\u3068\u308b\u7537\u6027\"\/><\/figure>\n\n\n\n<p>\u30bf\u30a4\u3067\u5e83\u544a\u5c55\u958b\u3092\u3059\u308b\u969b\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u4ee5\u4e0b\u306e3\u3064\u3067\u3059\u3002<\/p>\n\n\n\n<ul><li><strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u308f\u305b\u3066\u5a92\u4f53\u3092\u4f7f\u3044\u5206\u3051\u308b<\/strong><\/li><li><strong>\u904b\u7528\u6539\u5584\u3092\u3057\u3063\u304b\u308a\u884c\u3046<\/strong><\/li><li><strong>\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u73fe\u5730\u4e8b\u60c5\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b<\/strong><\/li><\/ul>\n\n\n\n<p>\u30dd\u30a4\u30f3\u30c8\u3092\u62bc\u3055\u3048\u308b\u3068\u3001\u51fa\u7a3f\u5074\u3068\u30e6\u30fc\u30b6\u30fc\u9593\u3067\u8a8d\u8b58\u306e\u30ba\u30ec\u304c\u7121\u304f\u306a\u308b\u306e\u3067\u3001\u3088\u308a\u6709\u5229\u306b\u5e83\u544a\u5c55\u958b\u3092\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u308c\u305e\u308c\u3001\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%83%E3%83%88%E3%81%AB%E5%90%88%E3%82%8F%E3%81%9B%E3%81%A6%E5%AA%92%E4%BD%93%E3%82%92%E4%BD%BF%E3%81%84%E5%88%86%E3%81%91%E3%82%8B\"><\/span><strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u308f\u305b\u3066\u5a92\u4f53\u3092\u4f7f\u3044\u5206\u3051\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/xkz4jHM2UvjRnFbYADQdu4W0rvp2DLdn1s-oohWXLnbkNa4qb1DVq1nJz27SJBlvWfx3JRP2Zadro_Xeb94ESxqfjR3gNcj7qgYjooMWswP9jrRUiaDkpuGoQF8xcqQzTHoSX869\" alt=\"\u30ce\u30fc\u30c8\u30d1\u30bd\u30b3\u30f3\u3092\u4f7f\u3046\u7537\u6027\"\/><\/figure>\n\n\n\n<p><span class=\"bold-red\">\u5e83\u544a\u904b\u7528\u306e\u969b\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u308f\u305b\u3066\u5e83\u544a\u5a92\u4f53\u3092\u4f7f\u3044\u5206\u3051\u308b\u3053\u3068\u304c\u5927\u5207\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p>\u5a92\u4f53\u306b\u3088\u308a\u3001\u52b9\u679c\u306e\u51fa\u308b\u5e83\u544a\u304c\u9055\u3063\u3066\u304f\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30bf\u30a4\u3067\u306f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5a92\u4f53\u3092\u30e1\u30a4\u30f3\u3068\u3057\u3066\u8907\u6570\u306e\u5e83\u544a\u5a92\u4f53\u304c\u5229\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u5a92\u4f53\u306b\u3088\u308a\u30e6\u30fc\u30b6\u30fc\u306e\u5e74\u9f62\u5c64\u3084\u76ee\u7684\u306f\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001Instagram\u306a\u308918\u6b73\u301c24\u6b73\u306e\u5973\u6027\u304c\u591a\u304f\u3001Facebook\u306a\u3089\u7537\u5973\u6bd4\u306f\u5747\u7b49\u3067\u5e74\u9f62\u5c64\u304cInstagram\u3088\u308a\u9ad8\u304f\u300125\u6b73\u301c34\u6b73\u304c\u30d4\u30fc\u30af\u3067\u3059\u3002\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/napoleoncat.com\/stats\/facebook-users-in-thailand\/2018\/11\">NapoleonCat<\/a>\uff09<\/p>\n\n\n\n<p><strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u5e74\u9f62\u3084\u6027\u5225\u3001\u76ee\u7684\u306b\u5408\u308f\u305b\u305f\u5e83\u544a\u5a92\u4f53\u3092\u4f7f\u3046\u3053\u3068\u3067\u3001\u3088\u308a\u9ad8\u3044\u52b9\u679c\u3092\u72d9\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%81%8B%E7%94%A8%E6%94%B9%E5%96%84%E3%82%92%E3%81%97%E3%81%A3%E3%81%8B%E3%82%8A%E8%A1%8C%E3%81%86\"><\/span><strong>\u904b\u7528\u6539\u5584\u3092\u3057\u3063\u304b\u308a\u884c\u3046<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/rf-UDX77OX3VVonIlv6zVo6H8a2QQYWtP-PyPunA5ab5OOXOct_1OVCVFIncRQx-o1Yqkdm4rXRylitc2U7jam2wtcaXxCLsJpK-WGfMUjiEYulkQ9Q-cdIpFCdsprmElPuAcE9X\" alt=\"\u30ce\u30fc\u30c8\u30d1\u30bd\u30b3\u30f3\u3092\u307f\u306a\u304c\u3089\u4f1a\u8b70\u3092\u884c\u3046\u4eba\u3005\"\/><\/figure>\n\n\n\n<p><strong><span class=\"bold-red\">\u5e83\u544a\u3001\u7279\u306b<\/span><span class=\"bold-red\">\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/span><span class=\"bold-red\">\u306f\u3001\u5c55\u958b\u3057\u3066\u304b\u3089\u306e\u904b\u7528\u6539\u5584\u304c\u5fc5\u9808\u3068\u3044\u3048\u307e\u3059\u3002<\/span><\/strong><\/p>\n\n\n\n<p><strong>\u4e00\u5ea6\u3067\u30e6\u30fc\u30b6\u30fc\u30cb\u30fc\u30ba\u306b\u3042\u3063\u305f\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u3053\u3068\u306f\u73fe\u5b9f\u7684\u3067\u306f\u306a\u304f\u3001\u53cd\u5fdc\u3092\u307f\u306a\u304c\u3089\u6539\u5584\u3092\u91cd\u306d\u3066\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u304b\u3089\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u3067\u3042\u308b\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3067\u306f\u3001\u5e83\u544a\u30ad\u30fc\u30ef\u30fc\u30c9\u3054\u3068\u306eCPC\u30fbCVR\u306a\u3069\u5404\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u76e3\u8996\u3057\u3001\u6539\u5584\u3057\u306a\u304c\u3089ROI\u306a\u3069\u306e\u6307\u6a19\u3067\u8868\u3055\u308c\u308b\u5e83\u544a\u52b9\u679c\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7d99\u7d9a\u7684\u306a\u52b9\u679c\u3092\u751f\u3080\u305f\u3081\u306b\u3082\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u904b\u7528\u6539\u5584\u3092\u542b\u3081\u305f\u8a08\u753b\u3092\u7acb\u3066\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%8A%B9%E6%9E%9C%E3%82%92%E6%9C%80%E5%A4%A7%E5%8C%96%E3%81%99%E3%82%8B%E3%81%9F%E3%82%81%E3%81%AB%E7%8F%BE%E5%9C%B0%E4%BA%8B%E6%83%85%E3%82%92%E6%B7%B1%E3%81%8F%E7%90%86%E8%A7%A3%E3%81%99%E3%82%8B\"><\/span><strong>\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u73fe\u5730\u4e8b\u60c5\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/qo_BE8a8L2DEmQWt_x7GESOQlPEVDM73TNqlto6bxwSbpn8aFWyohGEa4yu6RRAFRTacV6YUBJJxYLjTviClkD1Rndlj6cXpJo5s2R8ECI-U4GCv9az6je7BriYW_BKY8FYcoQJF\" alt=\"\u30bf\u30a4\u306e\u5bfa\u9662\u306e\u5916\u89b3\"\/><\/figure>\n\n\n\n<p>\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u73fe\u5730\u4e8b\u60c5\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u73fe\u5730\u4e8b\u60c5\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u30c7\u30fc\u30bf\u3088\u308a\u3082\u65e9\u304f\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u3092\u6349\u3048\u308b\u3053\u3068\u304c\u53ef\u80fd\u3060\u304b\u3089\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u30bf\u30a4\u306b\u306f5S\uff08\u4fbf\u5229\u30fb\u6c17\u6301\u3061\u3044\u3044\u30fb\u697d\u3057\u3044\u30fb\u7b11\u9854\u30fb\u4ecf\u6559\u7684\u611f\u8b1d\uff09\u3068\u3044\u3046\u6982\u5ff5\u304c\u3042\u308a\u30015S\u306e\u6982\u5ff5\u3092\u8e0f\u307e\u3048\u308b\u3068\u3001\u5e83\u544a\u3092\u7406\u89e3\u3057\u3084\u3059\u3044\u5185\u5bb9\u306b\u3057\u3055\u3089\u306b\u9762\u767d\u304f\u3059\u308b\u3053\u3068\u304c\u3088\u308a\u5927\u5207\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>5S\u306e\u6982\u5ff5\u306f\uff11\u3064\u306e\u4f8b\u3067\u3059\u304c\u3001\u4ed6\u306b\u3082\u5e83\u544a\u5c55\u958b\u3067\u914d\u616e\u3059\u308b\u3079\u304d\u73fe\u5730\u4e8b\u60c5\u306f\u3042\u308a\u3001\u8003\u616e\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u81ea\u5206\u3067\u73fe\u5730\u4e8b\u60c5\u3092\u30ea\u30b5\u30fc\u30c1\u2192\u696d\u8005\u306b\u4f9d\u983c\u2192\u904b\u7528\u307e\u3067\u6301\u3063\u3066\u3044\u304f\u306e\u306f\u6642\u9593\u3082\u30b3\u30b9\u30c8\u3082\u304b\u304b\u308a\u307e\u3059\u3002<br>\u3067\u3059\u306e\u3067\u3001\u6d77\u5916\u3067\u306e\u5e83\u544a\u904b\u7528\u306b\u306f\u3001\u73fe\u5730\u306b\u7cbe\u901a\u3057\u305f\u696d\u8005\u306b\u4f9d\u983c\u3059\u308b\u306e\u304c\u6700\u9069\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3088\u3063\u3066\u5a92\u4f53\u3092\u5909\u3048\u308b\u305f\u3081\u306b\u306f\u3001\u30c7\u30fc\u30bf\u3060\u3051\u3067\u306f\u9593\u306b\u5408\u308f\u306a\u3044\u77e5\u8b58\u3084\u7d4c\u9a13\u8c4a\u5bcc\u306a\u4eba\u306e\u30b5\u30dd\u30fc\u30c8\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u73fe\u5730\u306b\u7cbe\u901a\u3057\u305f\u696d\u8005\u3067\u3042\u308c\u3070\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u308f\u305b\u305f\u52b9\u679c\u7684\u306a\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u99c6\u4f7f\u3057\u3001\u3088\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044\u5e83\u544a\u5c55\u958b\u304c\u5b9f\u73fe\u53ef\u80fd\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%81%BE%E3%81%A8%E3%82%81\"><\/span><strong>\u307e\u3068\u3081<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u3044\u304b\u304c\u3060\u3063\u305f\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n<p><strong>\u30bf\u30a4\u306e\u5e83\u544a\u904b\u7528\u306b\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u7279\u306bSNS\u3092\u5229\u7528\u3057\u305f\u5e83\u544a\u304c\u91cd\u8981\u3068\u3044\u3046\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002<\/strong><\/p>\n\n\n\n<p>\u3068\u306f\u3044\u3048\u3001\u30bf\u30a4\u3067\u306f\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4ee5\u5916\u306e\u5e83\u544a\u3082\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u6709\u52b9\u306a\u624b\u6bb5\u3068\u306a\u3063\u3066\u304a\u308a\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3084\u76ee\u7684\u306b\u5408\u308f\u305b\u305f\u904b\u7528\u304c\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u6d77\u5916\u3067\u306e\u5e83\u544a\u904b\u7528\u306f\u30c8\u30ec\u30f3\u30c9\u3084\u73fe\u5730\u4e8b\u60c5\u306a\u3069\u4e0d\u5b89\u306a\u70b9\u3082\u591a\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3082\u3057\u304a\u56f0\u308a\u3054\u3068\u304c\u3042\u308c\u3070\u304a\u6c17\u8efd\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u307e\u305b\u3002<\/p>\n\n\n\n<p>\u3067\uff48\uff0e<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u300c\u30bf\u30a4\u3067\u5e83\u544a\u3092\u51fa\u3057\u305f\u3044\u304c\u3001\u3069\u306e\u5a92\u4f53\u306b\u529b\u3092\u5165\u308c\u308b\u3079\u304d\u304b\u308f\u304b\u3089\u306a\u3044\u300d\u3068\u304a\u8003\u3048\u3067\u3057\u3087\u3046\u304b\uff1f \u30bf\u30a4\u3067\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u666e\u53ca\u7387\u306f82%\u3068\u9ad8\u304f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u5229\u7528\u3057\u305f\u5e83\u544a\u306f\u6709\u52b9\u306a\u624b\u6bb5\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002 \u3057\u304b\u3057\u6d77\u5916\u306e\u5e83\u544a\u5a92\u4f53\u3068\u306a\u308b\u3068\u3001\u65e5 &#8230; <\/p>\n","protected":false},"author":1,"featured_media":728,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[129],"tags":[42,6,15],"_links":{"self":[{"href":"https:\/\/workinginasia.com\/marketing\/wp-json\/wp\/v2\/posts\/727"}],"collection":[{"href":"https:\/\/workinginasia.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/workinginasia.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/workinginasia.com\/marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/workinginasia.com\/marketing\/wp-json\/wp\/v2\/comments?post=727"}],"version-history":[{"count":1,"href":"https:\/\/workinginasia.com\/marketing\/wp-json\/wp\/v2\/posts\/727\/revisions"}],"predecessor-version":[{"id":729,"href":"https:\/\/workinginasia.com\/marketing\/wp-json\/wp\/v2\/posts\/727\/revisions\/729"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/workinginasia.com\/marketing\/wp-json\/wp\/v2\/media\/728"}],"wp:attachment":[{"href":"https:\/\/workinginasia.com\/marketing\/wp-json\/wp\/v2\/media?parent=727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/workinginasia.com\/marketing\/wp-json\/wp\/v2\/categories?post=727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/workinginasia.com\/marketing\/wp-json\/wp\/v2\/tags?post=727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}