{"id":681,"date":"2020-12-06T15:06:24","date_gmt":"2020-12-06T07:06:24","guid":{"rendered":"https:\/\/workinginasia.com\/?p=681"},"modified":"2024-09-22T11:08:27","modified_gmt":"2024-09-22T03:08:27","slug":"digital-marketing-words","status":"publish","type":"post","link":"https:\/\/workinginasia.com\/marketing\/general\/digital-marketing-words\/","title":{"rendered":"\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e\u7528\u8a9e"},"content":{"rendered":"\n<p>\u4eca\u56de\u306f\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306e\u57fa\u790e\u77e5\u8b58\u3068\u3044\u3046\u3053\u3068\u3067\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u4f7f\u308f\u308c\u308b\u5404\u7528\u8a9e\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<br>\u3061\u306a\u307f\u306b\u3001\u4eca\u56de\u306fWeb\u306e\u5546\u54c1\u3092\u5e83\u544a\u3059\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u66f8\u3044\u3066\u3044\u304d\u307e\u3059\u3002<br><span class=\"fz-12px\"><span class=\"fz-16px\">\u30a2\u30d7\u30ea\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u5225\u306e\u7528\u8a9e\u304c\u5fc5\u8981\u306b\u306a\u3063\u3066\u304f\u308b\u306e\u3067\u3002<\/span><\/span><\/p>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u3068\u3044\u3046\u65b9\u306f\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3082\u3069\u3046\u305e\u3002<\/p>\n\n\n<a class=\"c_linkto longc_linkto\" href=\"https:\/\/workinginasia.com\/marketing\/general\/what-is-digital-marketing\/\">\n  <span class=\"longc_img\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"300\" src=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2020\/10\/\u3010\u57fa\u790e\u7de8\u3011-\u30c6\u3099\u30b7\u3099\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30af\u3099.png\" class=\"attachment-thumb-520 size-thumb-520 wp-post-image\" alt=\"\" srcset=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2020\/10\/\u3010\u57fa\u790e\u7de8\u3011-\u30c6\u3099\u30b7\u3099\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30af\u3099.png 1920w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2020\/10\/\u3010\u57fa\u790e\u7de8\u3011-\u30c6\u3099\u30b7\u3099\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30af\u3099-300x200.png 300w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2020\/10\/\u3010\u57fa\u790e\u7de8\u3011-\u30c6\u3099\u30b7\u3099\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30af\u3099-1024x683.png 1024w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2020\/10\/\u3010\u57fa\u790e\u7de8\u3011-\u30c6\u3099\u30b7\u3099\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30af\u3099-768x512.png 768w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2020\/10\/\u3010\u57fa\u790e\u7de8\u3011-\u30c6\u3099\u30b7\u3099\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30af\u3099-1536x1025.png 1536w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/span>\n  <span class=\"longc_content c_linkto_text\"><time class=\"updated sng-link-time dfont\" itemprop=\"dateModified\" datetime=\"2024-09-22\">9\u6708 22, 2024<\/time><span class=\"longc_title\">\u3010\u57fa\u790e\u7de8\u3011\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u3068\u3044\u3046\u65b9\u3078\u3002<\/span><\/span>\n<\/a><a class=\"c_linkto longc_linkto\" href=\"https:\/\/workinginasia.com\/marketing\/asia\/asia-digital-marketing\/\">\n  <span class=\"longc_img\"><img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"292\" src=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2020\/10\/\u540d\u79f0\u672a\u8a2d\u5b9a\u306e\u30c6\u3099\u30b5\u3099\u30a4\u30f3.png\" class=\"attachment-thumb-520 size-thumb-520 wp-post-image\" alt=\"\" srcset=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2020\/10\/\u540d\u79f0\u672a\u8a2d\u5b9a\u306e\u30c6\u3099\u30b5\u3099\u30a4\u30f3.png 1920w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2020\/10\/\u540d\u79f0\u672a\u8a2d\u5b9a\u306e\u30c6\u3099\u30b5\u3099\u30a4\u30f3-300x169.png 300w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2020\/10\/\u540d\u79f0\u672a\u8a2d\u5b9a\u306e\u30c6\u3099\u30b5\u3099\u30a4\u30f3-1024x575.png 1024w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2020\/10\/\u540d\u79f0\u672a\u8a2d\u5b9a\u306e\u30c6\u3099\u30b5\u3099\u30a4\u30f3-768x432.png 768w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2020\/10\/\u540d\u79f0\u672a\u8a2d\u5b9a\u306e\u30c6\u3099\u30b5\u3099\u30a4\u30f3-1536x863.png 1536w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2020\/10\/\u540d\u79f0\u672a\u8a2d\u5b9a\u306e\u30c6\u3099\u30b5\u3099\u30a4\u30f3-120x68.png 120w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2020\/10\/\u540d\u79f0\u672a\u8a2d\u5b9a\u306e\u30c6\u3099\u30b5\u3099\u30a4\u30f3-160x90.png 160w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2020\/10\/\u540d\u79f0\u672a\u8a2d\u5b9a\u306e\u30c6\u3099\u30b5\u3099\u30a4\u30f3-320x180.png 320w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><\/span>\n  <span class=\"longc_content c_linkto_text\"><time class=\"updated sng-link-time dfont\" itemprop=\"dateModified\" datetime=\"2024-09-22\">9\u6708 22, 2024<\/time><span class=\"longc_title\">\u3010\u30a2\u30b8\u30a2\u00d7\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3011\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/span><\/span>\n<\/a>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/workinginasia.com\/marketing\/general\/digital-marketing-words\/#%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E7%94%A8%E8%AA%9E%E4%B8%80%E8%A6%A7\" title=\"\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u4e00\u89a7\">\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u4e00\u89a7<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/workinginasia.com\/marketing\/general\/digital-marketing-words\/#Impression%EF%BC%88%E3%82%A4%E3%83%B3%E3%83%97%E3%83%AC%E3%83%83%E3%82%B7%E3%83%A7%E3%83%B3%EF%BC%89\" title=\"Impression\uff08\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\uff09\">Impression\uff08\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\uff09<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/workinginasia.com\/marketing\/general\/digital-marketing-words\/#Click%EF%BC%88%E3%82%AF%E3%83%AA%E3%83%83%E3%82%AF%EF%BC%89\" title=\"Click\uff08\u30af\u30ea\u30c3\u30af\uff09\">Click\uff08\u30af\u30ea\u30c3\u30af\uff09<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/workinginasia.com\/marketing\/general\/digital-marketing-words\/#CTR\" title=\"CTR\">CTR<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/workinginasia.com\/marketing\/general\/digital-marketing-words\/#CPC\" title=\"CPC\">CPC<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/workinginasia.com\/marketing\/general\/digital-marketing-words\/#CPM\" title=\"CPM\">CPM<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/workinginasia.com\/marketing\/general\/digital-marketing-words\/#CV\" title=\"CV\">CV<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/workinginasia.com\/marketing\/general\/digital-marketing-words\/#CVR\" title=\"CVR\">CVR<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/workinginasia.com\/marketing\/general\/digital-marketing-words\/#CPA\" title=\"CPA\">CPA<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/workinginasia.com\/marketing\/general\/digital-marketing-words\/#%E5%AE%9F%E9%9A%9B%E3%81%AE%E3%83%AC%E3%83%9D%E3%83%BC%E3%83%88%E3%82%92%E8%A6%8B%E3%81%A6%E5%AD%A6%E7%BF%92%E3%81%97%E3%81%A6%E3%81%BF%E3%82%88%E3%81%86%E3%80%82\" title=\"\u5b9f\u969b\u306e\u30ec\u30dd\u30fc\u30c8\u3092\u898b\u3066\u5b66\u7fd2\u3057\u3066\u307f\u3088\u3046\u3002\">\u5b9f\u969b\u306e\u30ec\u30dd\u30fc\u30c8\u3092\u898b\u3066\u5b66\u7fd2\u3057\u3066\u307f\u3088\u3046\u3002<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/workinginasia.com\/marketing\/general\/digital-marketing-words\/#%E3%81%9D%E3%81%AE%E4%BB%96%E3%81%AE%E5%8D%98%E4%BE%A1\" title=\"\u305d\u306e\u4ed6\u306e\u5358\u4fa1\">\u305d\u306e\u4ed6\u306e\u5358\u4fa1<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/workinginasia.com\/marketing\/general\/digital-marketing-words\/#ROAS\" title=\"ROAS\">ROAS<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/workinginasia.com\/marketing\/general\/digital-marketing-words\/#ROI\" title=\"ROI\">ROI<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/workinginasia.com\/marketing\/general\/digital-marketing-words\/#%E6%9C%80%E5%BE%8C%E3%81%AB\" title=\"\u6700\u5f8c\u306b\">\u6700\u5f8c\u306b<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E7%94%A8%E8%AA%9E%E4%B8%80%E8%A6%A7\"><\/span>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u4e00\u89a7<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Impression%EF%BC%88%E3%82%A4%E3%83%B3%E3%83%97%E3%83%AC%E3%83%83%E3%82%B7%E3%83%A7%E3%83%B3%EF%BC%89\"><\/span>Impression\uff08\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8868\u793a\u56de\u6570\u3067\u3059\u3002<br>\u5e83\u544a\u304c\u4f55\u56de\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u306e\u304b\u3092\u793a\u3059\u6570\u306b\u306a\u308a\u307e\u3059\u3002<br>\u4e00\u822c\u7684\u306a\u30ec\u30dd\u30fc\u30c8\u306b\u306f\u7dcf\u8868\u793a\u56de\u6570\u3092\u8a18\u8f09\u3057\u3066\u304a\u308a\u3001<strong>\u5b9f\u969b\u306b\u30ea\u30fc\u30c1\u3057\u305f\u4eba\u6570\u3067\u306f\u7121\u3044<\/strong>\u306e\u3067\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Click%EF%BC%88%E3%82%AF%E3%83%AA%E3%83%83%E3%82%AF%EF%BC%89\"><\/span>Click\uff08\u30af\u30ea\u30c3\u30af\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u3001\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u6570\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CTR\"><\/span>CTR<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Click Through Rate\u3068\u8a00\u3044\u3001\u30af\u30ea\u30c3\u30af\u7387\u306e\u4e8b\u3067\u3059\u3002<br>\u30af\u30ea\u30c3\u30af\u6570\u00f7\u8868\u793a\u56de\u6570\u00d7100=\u3007\u3007\uff05\u3068\u3044\u3046\u5f62\u3067\u8868\u793a\u3057\u307e\u3059\u3002<br>\u5e83\u544a\u306e\u76ee\u6a19\u304c\u30af\u30ea\u30c3\u30af\u6570\u306e\u6700\u5927\u5316\u306e\u5834\u5408\u3001\u3053\u306e\u30af\u30ea\u30c3\u30af\u7387\u3092\u4e00\u3064\u306e\u6307\u6a19\u3068\u3059\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CPC\"><\/span>CPC<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Cost Per Click\u3068\u8a00\u3044\u3001\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u306e\u3053\u3068\u3067\u3059\u3002<br>\u8cbb\u7528\u00f7\u30af\u30ea\u30c3\u30af=\u3007\u3007\u5186\u3068\u3044\u3046\u5f62\u3067\u7b97\u51fa\u3057\u307e\u3059\u3002<br>\u5e83\u544a\u306e\u76ee\u6a19\u304c\u30af\u30ea\u30c3\u30af\u6570\u306e\u6700\u5927\u5316\u306e\u5834\u5408\u3001\u3053\u306e\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u3092\u4e00\u3064\u306e\u6307\u6a19\u3068\u3059\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<br>CPM\u5165\u672d\u306e\u5834\u5408\u3001CTR\u306b\u3088\u3063\u3066CPC\u306f\u5909\u52d5\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CPM\"><\/span>CPM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Cost Per Mille\u3068\u8a00\u3044\u3001\u8868\u793a\u5358\u4fa1\u306b\u306a\u308a\u307e\u3059\u3002<span class=\"red\">\u5e83\u544a\u30921000\u56de\u8868\u793a\u3055\u305b\u308b\u70ba\u306b\u304b\u304b\u308b\u8cbb\u7528<\/span>\u306e\u3053\u3068\u3067\u3059\u3002<br><strong>CPM=\u8cbb\u7528\u00f7\u8868\u793a\u56de\u6570\u00d71000<\/strong>\u3068\u3044\u3046\u65b9\u7a0b\u5f0f\u3067\u3059\u3002<br><br>\u3053\u306e\u914d\u4fe1\u5358\u4fa1\u3067\u3059\u304c\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u30fb\u56fd\u306b\u3088\u3063\u3066\u69d8\u3005\u3067\u3059\u3002<br>\u540c\u3058\u30d0\u30ca\u30fc\u5e83\u544a\u3067\u3042\u3063\u3066\u3082\u3001Google\u306f\u6570\u5341\u5186\u306b\u5bfe\u3057\u3001Facebook\u3084Instagram\u306f\u6570\u767e\u5186\u3060\u3063\u305f\u308a\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u822c\u7684\u306a\u5e83\u544a\u306e\u5165\u672d\u65b9\u6cd5\u306b\u306fCPM\u8ab2\u91d1\u3068CPC\u8ab2\u91d1\u306e2\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u3002<br>CPM\u8ab2\u91d1\u304c<span class=\"marker-under\">\u300c\u305f\u3060\u8868\u793a\u3055\u308c\u305f\u3060\u3051\u3067\u5e83\u544a\u8cbb\u7528\u304c\u767a\u751f\u3059\u308b\u300d<\/span>\u306e\u306b\u5bfe\u3057\u3001CPC\u8ab2\u91d1\u3060\u3068<span class=\"marker-under-red\">\u300c\u30af\u30ea\u30c3\u30af\u3055\u308c\u3066\u521d\u3081\u3066\u5e83\u544a\u8cbb\u7528\u304c\u767a\u751f\u3059\u308b\u300d<\/span>\u8ab2\u91d1\u65b9\u5f0f\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CV\"><\/span>CV<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u8a00\u3044\u307e\u3059\u3002<br>\u4f8b\u3048\u3070\u4f1a\u54e1\u767b\u9332\u304c\u76ee\u6a19\u3068\u3057\u305f\u5834\u5408\u3001\u305d\u306e\u3053\u3068\u3092\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u547c\u3093\u3067\u3001\u5b9f\u969b\u306b\u4f55\u56de\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08\u4f1a\u54e1\u767b\u9332\uff09\u304c\u5e83\u544a\u51fa\u7a3f\u306e\u3046\u3061\u5165\u3063\u3066\u304d\u305f\u306e\u304b\u8a08\u6e2c\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CVR\"><\/span>CVR<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Conversion Rate\u3068\u8a00\u3044\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3067\u3059\u3002<br>\u30af\u30ea\u30c3\u30af\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u3046\u3061\u3001\u3069\u306e\u304f\u3089\u3044\u306e\u5272\u5408\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3059\u308b\u306e\u304b\u3092\u7b97\u51fa\u3057\u307e\u3059\u3002<br><strong>CVR\uff08\uff05\uff09= \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u00f7\u30af\u30ea\u30c3\u30af<\/strong><br>CTR\u3092\u540c\u69d8\u306b\u5e83\u544a\u52b9\u679c\u3092\u7b97\u51fa\u3059\u308b\u306b\u306f\u975e\u5e38\u306b\u5927\u4e8b\u306a\u6307\u6a19\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CPA\"><\/span>CPA<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Cost Per Acquisition\u3068\u8a00\u3044\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5358\u4fa1\u3067\u3059\u3002<br>1\u4ef6\u3042\u305f\u308a\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u3044\u304f\u3089\u3067\u53d6\u308c\u305f\u304b\u3068\u3044\u3046\u5f0f\u306b\u306a\u308a\u307e\u3059\u3002<br>\u591a\u304f\u306e\u5834\u5408\u3001<span class=\"marker-under-red\">\u3053\u306eCPA\u304c\u5e83\u544a\u904b\u7528\u306e\u76ee\u6a19\u3068\u306a\u308b\u3053\u3068\u304c\u591a\u304f<\/span>\u3001\u4e00\u756a\u5927\u4e8b\u306a\u6307\u6a19\u306b\u306a\u308a\u307e\u3059\u3002<br>\u30d3\u30b8\u30cd\u30b9\u306b\u3088\u3063\u3066\u3001\u300c\u3053\u306e\u5358\u4fa1\u3067\u7372\u5f97\u3067\u304d\u308c\u3070\u9ed2\u5b57\u306b\u306a\u308b\u300d\u3088\u3046\u306a\u57fa\u6e96\u304c\u3042\u308b\u3068\u601d\u3044\u307e\u3059\u3002<br>\u305d\u306e\u57fa\u6e96\u3092\u76ee\u6a19\u3068\u3057\u3066\u904b\u7528\u3092\u3057\u3066\u3044\u304f\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>CPA\u304c\u9ad8\u3044\u304b\u4f4e\u3044\u304b\u306b\u3088\u3063\u3066\u4ee3\u7406\u5e97\u306f\u30ec\u30dd\u30fc\u30c8\u5831\u544a\u3092\u884c\u3063\u3066\u3044\u304f\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%AE%9F%E9%9A%9B%E3%81%AE%E3%83%AC%E3%83%9D%E3%83%BC%E3%83%88%E3%82%92%E8%A6%8B%E3%81%A6%E5%AD%A6%E7%BF%92%E3%81%97%E3%81%A6%E3%81%BF%E3%82%88%E3%81%86%E3%80%82\"><\/span>\u5b9f\u969b\u306e\u30ec\u30dd\u30fc\u30c8\u3092\u898b\u3066\u5b66\u7fd2\u3057\u3066\u307f\u3088\u3046\u3002<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u3053\u308c\u3089\u3092\u4f7f\u7528\u3055\u308c\u3066\u4f7f\u308f\u308c\u308b\u30ec\u30dd\u30fc\u30c8\u304c\u3053\u3061\u3089\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"781\" height=\"66\" src=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2020\/12\/image-7.png\" alt=\"\" class=\"wp-image-683\" srcset=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2020\/12\/image-7.png 781w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2020\/12\/image-7-300x25.png 300w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2020\/12\/image-7-768x65.png 768w\" sizes=\"(max-width: 781px) 100vw, 781px\" \/><\/figure>\n\n\n\n<p><span class=\"marker-under-red\">\u5de6\u304b\u3089\u9806\u306b\u30e6\u30fc\u30b6\u30fc\u306e\u52d5\u304d\u306b\u5408\u308f\u305b\u3066\u5217\u3092\u6574\u7406\u3059\u308b<\/span>\u3053\u3068\u304c\u591a\u3044\u306e\u3067\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u2192\u30af\u30ea\u30c3\u30af\u2192\u30af\u30ea\u30c3\u30af\u7387\u2192\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u2192Cost\u2192CV\u2192CVR\u2192CPA\u306e\u9806\u3067\u8a18\u8f09\u3057\u3066\u3044\u307e\u3059\u3002Cost\u306b\u3064\u3044\u3066\u306f\u4e00\u756a\u5de6\u306b\u6301\u3063\u3066\u3044\u304f\u4e8b\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30ec\u30dd\u30fc\u30c8\u3092\u898b\u305f\u6642\u3001CVR, CPA, CTR, CPC\u306a\u3069\u3092\u898b\u3066\u3001\u305d\u308c\u305e\u308c\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u826f\u3057\u60aa\u3057\u3092\u5224\u5225\u3057\u3001\u5404\u6307\u6a19\u306b\u5fdc\u3058\u305f\u5bfe\u5fdc\u7b56\u3092\u5b9f\u65bd\u3057\u3066\u3044\u304f\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%81%9D%E3%81%AE%E4%BB%96%E3%81%AE%E5%8D%98%E4%BE%A1\"><\/span>\u305d\u306e\u4ed6\u306e\u5358\u4fa1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ROAS\"><\/span>ROAS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u201dReturn on Advertising Spend\u201d\u306e\u7565\u3067<strong>\u5e83\u544a\u7d4c\u7531\u3067\u767a\u751f\u3057\u305f\u58f2\u4e0a\u3092\u5e83\u544a\u8cbb\u7528\u3067\u5272\u3063\u305f\u6570\u5024<\/strong>\u306e\u3053\u3068\u3067\u3001\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u8868\u3057\u307e\u3059\u3002 <br><strong>\u58f2\u4e0a\u9ad8\u00f7\u5e83\u544a\u8cbb\u7528\u00d7100\uff08\uff05\uff09<\/strong>\u3067\u7b97\u51fa\u3067\u304d\u307e\u3059\u3002 <br>\u8a00\u3044\u63db\u3048\u308c\u3070\u3001<span class=\"marker-under\">\u300c\u6295\u8cc7\u3057\u305f\u5e83\u544a\u30b3\u30b9\u30c8\u306e\u56de\u53ce\u7387\u300d<\/span>\u3068\u3044\u3046\u610f\u5473\u306b\u306a\u308a\u307e\u3059\u3002<br>EC\u30b5\u30a4\u30c8\u3001\u822a\u7a7a\u5238\u306a\u3069\u3001\u54c1\u7269\u306e\u4fa1\u683c\u304c\u7570\u306a\u308b\u5834\u5408\u3001<span class=\"marker-under\">1\u4ef6\u3042\u305f\u308a\u306e\u7372\u5f97\u5358\u4fa1\u3060\u3051\u3067\u306a\u304f\u3001\u58f2\u4e0a\u3082\u898b\u3066\u904b\u7528\u3092\u3057\u3066\u3044\u304f\u5fc5\u8981<\/span>\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ROI\"><\/span>ROI<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Return on Investment\u306e\u7565\u3067\u5e83\u544a\u8cbb\u7528\u306b\u5bfe\u3057\u3066\u3001\u3069\u306e\u304f\u3089\u3044\u306e\u5229\u76ca\u3092\u7372\u5f97\u3067\u304d\u305f\u304b\u3068\u3044\u3046\u610f\u5473\u3067\u3059\u3002<br>ROAS\u3068\u3082\u4f3c\u3066\u3044\u308b\u306e\u3067\u3059\u304c\u3001<span class=\"marker-under\">ROAS\u304c\u5e83\u544a\u8cbb\u7528\u306b\u5bfe\u3057\u3066\u51fa\u3057\u305f\u58f2\u4e0a<\/span>\u306b\u5bfe\u3057\u3066\u3001<span class=\"marker-under-red\">ROI\u306e\u5834\u5408\u306f\u55b6\u696d\u8ee2\u63db\u7387\u30fb\u4eba\u4ef6\u8cbb\u30fb\u6750\u6599\u8cbb\u306a\u3069\u5e83\u544a\u8cbb\u7528\u4ee5\u5916\u306e\u8cbb\u7528\u3082\u542b\u3081\u305f\u5229\u76ca\u8a08\u7b97<\/span>\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%9C%80%E5%BE%8C%E3%81%AB\"><\/span>\u6700\u5f8c\u306b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u4eca\u56de\u306f\u57fa\u672c\u7684\u306a\u7528\u8a9e\u306e\u89e3\u8aac\u3060\u3051\u306b\u306a\u308a\u307e\u3057\u305f\u304c\u3001\u5b9f\u696d\u52d9\u3067\u306f\u3053\u306e\u6570\u5b57\u306b\u5bfe\u3057\u3066\u3001<strong>\u5bfe\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u304c\u5927\u4e8b\u306b\u306a\u3063\u3066\u304d\u307e\u3059<\/strong>\u3002<br>\u3053\u3061\u3089\u306b\u3064\u3044\u3066\u306f\u5b9f\u8df5\u3067\u3057\u304b\u8eab\u306b\u3064\u304b\u306a\u3044\u3082\u306e\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u304c\u3001\u5177\u4f53\u7684\u306a\u30dd\u30a4\u30f3\u30c8\u306a\u3069\u5225\u9014\u89e3\u8aac\u3057\u3066\u3044\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3067\u306f\u3002<\/p>\n\n\n\n<p>\u30a2\u30b8\u30a2\u5404\u56fd\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\u306f\u3053\u3061\u3089\u304b\u3089\u3002<\/p>\n\n\n<a class=\"c_linkto longc_linkto\" href=\"https:\/\/workinginasia.com\/marketing\/singapore\/singapore-digital-marketing\/\">\n  <span class=\"longc_img\"><img loading=\"lazy\" decoding=\"async\" width=\"458\" height=\"300\" src=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2020\/10\/\u3010\u30b7\u30f3\u30ab\u3099\u30db\u309a\u30fc\u30eb\u3011-\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u5e02\u5834.png\" class=\"attachment-thumb-520 size-thumb-520 wp-post-image\" alt=\"\" srcset=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2020\/10\/\u3010\u30b7\u30f3\u30ab\u3099\u30db\u309a\u30fc\u30eb\u3011-\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u5e02\u5834.png 750w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2020\/10\/\u3010\u30b7\u30f3\u30ab\u3099\u30db\u309a\u30fc\u30eb\u3011-\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u5e02\u5834-300x196.png 300w\" sizes=\"(max-width: 458px) 100vw, 458px\" \/><\/span>\n  <span class=\"longc_content c_linkto_text\"><time class=\"updated sng-link-time dfont\" itemprop=\"dateModified\" datetime=\"2024-09-22\">9\u6708 22, 2024<\/time><span class=\"longc_title\">\u3010\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u7de8\u3011\u30a2\u30b8\u30a2\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066<\/span><\/span>\n<\/a><a class=\"c_linkto longc_linkto\" href=\"https:\/\/workinginasia.com\/marketing\/philippines\/philippines-digital-marketing\/attachment\/%e3%82%b9%e3%82%af%e3%83%aa%e3%83%bc%e3%83%b3%e3%82%b7%e3%83%a7%e3%83%83%e3%83%88-2020-11-24-%e5%8d%88%e5%89%8d0-57-53\/\">\n  <span class=\"longc_img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/workinginasia.com\/marketing\/wp-content\/themes\/sango-theme\/library\/images\/default_small.jpg\" alt=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2020-11-24-\u5348\u524d0.57.53\" width=\"520\" height=\"300\" ><\/span>\n  <span class=\"longc_content c_linkto_text\"><time class=\"pubdate sng-link-time dfont\" itemprop=\"datePublished\" datetime=\"2020-11-24\">11\u6708 24, 2020<\/time><span class=\"longc_title\">\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2020-11-24-\u5348\u524d0.57.53<\/span><\/span>\n<\/a>\n","protected":false},"excerpt":{"rendered":"<p>\u4eca\u56de\u306f\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306e\u57fa\u790e\u77e5\u8b58\u3068\u3044\u3046\u3053\u3068\u3067\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u4f7f\u308f\u308c\u308b\u5404\u7528\u8a9e\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u3061\u306a\u307f\u306b\u3001\u4eca\u56de\u306fWeb\u306e\u5546\u54c1\u3092\u5e83\u544a\u3059\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u66f8\u3044\u3066\u3044\u304d\u307e\u3059\u3002\u30a2\u30d7\u30ea\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u5225\u306e &#8230; <\/p>\n","protected":false},"author":1,"featured_media":685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[132],"tags":[13,14,6],"_links":{"self":[{"href":"https:\/\/workinginasia.com\/marketing\/wp-json\/wp\/v2\/posts\/681"}],"collection":[{"href":"https:\/\/workinginasia.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/workinginasia.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/workinginasia.com\/marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/workinginasia.com\/marketing\/wp-json\/wp\/v2\/comments?post=681"}],"version-history":[{"count":5,"href":"https:\/\/workinginasia.com\/marketing\/wp-json\/wp\/v2\/posts\/681\/revisions"}],"predecessor-version":[{"id":1662,"href":"https:\/\/workinginasia.com\/marketing\/wp-json\/wp\/v2\/posts\/681\/revisions\/1662"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/workinginasia.com\/marketing\/wp-json\/wp\/v2\/media\/685"}],"wp:attachment":[{"href":"https:\/\/workinginasia.com\/marketing\/wp-json\/wp\/v2\/media?parent=681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/workinginasia.com\/marketing\/wp-json\/wp\/v2\/categories?post=681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/workinginasia.com\/marketing\/wp-json\/wp\/v2\/tags?post=681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}