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href=\"https:\/\/workinginasia.com\/marketing\/china\/%e4%b8%ad%e5%9b%bd%e3%81%a7%e5%8b%95%e7%94%bb%e5%ba%83%e5%91%8a%e3%83%bb%e3%83%a9%e3%82%a4%e3%83%96%e3%82%b3%e3%83%9e%e3%83%bc%e3%82%b9%e3%81%af%e5%8a%b9%e6%9e%9c%e7%9a%84%ef%bc%9f%e6%88%90%e5%8a%9f\/#%E4%B8%AD%E5%9B%BD%E5%8B%95%E7%94%BB%E5%BA%83%E5%91%8A%E3%83%BB%E3%83%A9%E3%82%A4%E3%83%96%E3%82%B3%E3%83%9E%E3%83%BC%E3%82%B9%E3%81%AE%E4%B8%BB%E8%A6%81%E3%83%97%E3%83%A9%E3%83%83%E3%83%88%E3%83%95%E3%82%A9%E3%83%BC%E3%83%A0\" title=\"\u4e2d\u56fd\u52d5\u753b\u5e83\u544a\u30fb\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306e\u4e3b\u8981\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\">\u4e2d\u56fd\u52d5\u753b\u5e83\u544a\u30fb\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306e\u4e3b\u8981\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/workinginasia.com\/marketing\/china\/%e4%b8%ad%e5%9b%bd%e3%81%a7%e5%8b%95%e7%94%bb%e5%ba%83%e5%91%8a%e3%83%bb%e3%83%a9%e3%82%a4%e3%83%96%e3%82%b3%e3%83%9e%e3%83%bc%e3%82%b9%e3%81%af%e5%8a%b9%e6%9e%9c%e7%9a%84%ef%bc%9f%e6%88%90%e5%8a%9f\/#Douyin%E3%82%B7%E3%83%A7%E3%83%BC%E3%83%88%E5%8B%95%E7%94%BB%E5%BA%83%E5%91%8A%E3%81%AE%E5%A7%8B%E3%82%81%E6%96%B9\" title=\"Douyin\u30b7\u30e7\u30fc\u30c8\u52d5\u753b\u5e83\u544a\u306e\u59cb\u3081\u65b9\">Douyin\u30b7\u30e7\u30fc\u30c8\u52d5\u753b\u5e83\u544a\u306e\u59cb\u3081\u65b9<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/workinginasia.com\/marketing\/china\/%e4%b8%ad%e5%9b%bd%e3%81%a7%e5%8b%95%e7%94%bb%e5%ba%83%e5%91%8a%e3%83%bb%e3%83%a9%e3%82%a4%e3%83%96%e3%82%b3%e3%83%9e%e3%83%bc%e3%82%b9%e3%81%af%e5%8a%b9%e6%9e%9c%e7%9a%84%ef%bc%9f%e6%88%90%e5%8a%9f\/#%E5%8B%95%E7%94%BB%E3%82%AF%E3%83%AA%E3%82%A8%E3%82%A4%E3%83%86%E3%82%A3%E3%83%96%E3%81%AE3%E5%8E%9F%E5%89%87\" title=\"\u52d5\u753b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e3\u539f\u5247\">\u52d5\u753b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e3\u539f\u5247<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/workinginasia.com\/marketing\/china\/%e4%b8%ad%e5%9b%bd%e3%81%a7%e5%8b%95%e7%94%bb%e5%ba%83%e5%91%8a%e3%83%bb%e3%83%a9%e3%82%a4%e3%83%96%e3%82%b3%e3%83%9e%e3%83%bc%e3%82%b9%e3%81%af%e5%8a%b9%e6%9e%9c%e7%9a%84%ef%bc%9f%e6%88%90%e5%8a%9f\/#%E3%83%A9%E3%82%A4%E3%83%96%E3%82%B3%E3%83%9E%E3%83%BC%E3%82%B9%E3%81%AE%E5%A7%8B%E3%82%81%E6%96%B9\" 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href=\"https:\/\/workinginasia.com\/marketing\/china\/%e4%b8%ad%e5%9b%bd%e3%81%a7%e5%8b%95%e7%94%bb%e5%ba%83%e5%91%8a%e3%83%bb%e3%83%a9%e3%82%a4%e3%83%96%e3%82%b3%e3%83%9e%e3%83%bc%e3%82%b9%e3%81%af%e5%8a%b9%e6%9e%9c%e7%9a%84%ef%bc%9f%e6%88%90%e5%8a%9f\/#%E3%82%B8%E3%83%A3%E3%83%B3%E3%83%AB%E5%88%A5%E3%81%AE%E5%8B%95%E7%94%BB%E5%BA%83%E5%91%8A%E3%83%BB%E3%83%A9%E3%82%A4%E3%83%96%E3%82%B3%E3%83%9E%E3%83%BC%E3%82%B9%E6%88%90%E5%8A%9F%E3%83%91%E3%82%BF%E3%83%BC%E3%83%B3\" title=\"\u30b8\u30e3\u30f3\u30eb\u5225\u306e\u52d5\u753b\u5e83\u544a\u30fb\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u6210\u529f\u30d1\u30bf\u30fc\u30f3\">\u30b8\u30e3\u30f3\u30eb\u5225\u306e\u52d5\u753b\u5e83\u544a\u30fb\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u6210\u529f\u30d1\u30bf\u30fc\u30f3<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/workinginasia.com\/marketing\/china\/%e4%b8%ad%e5%9b%bd%e3%81%a7%e5%8b%95%e7%94%bb%e5%ba%83%e5%91%8a%e3%83%bb%e3%83%a9%e3%82%a4%e3%83%96%e3%82%b3%e3%83%9e%e3%83%bc%e3%82%b9%e3%81%af%e5%8a%b9%e6%9e%9c%e7%9a%84%ef%bc%9f%e6%88%90%e5%8a%9f\/#%E3%82%B3%E3%82%B9%E3%83%A1%E3%83%BB%E3%82%B9%E3%82%AD%E3%83%B3%E3%82%B1%E3%82%A2\" title=\"\u30b3\u30b9\u30e1\u30fb\u30b9\u30ad\u30f3\u30b1\u30a2\">\u30b3\u30b9\u30e1\u30fb\u30b9\u30ad\u30f3\u30b1\u30a2<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/workinginasia.com\/marketing\/china\/%e4%b8%ad%e5%9b%bd%e3%81%a7%e5%8b%95%e7%94%bb%e5%ba%83%e5%91%8a%e3%83%bb%e3%83%a9%e3%82%a4%e3%83%96%e3%82%b3%e3%83%9e%e3%83%bc%e3%82%b9%e3%81%af%e5%8a%b9%e6%9e%9c%e7%9a%84%ef%bc%9f%e6%88%90%e5%8a%9f\/#%E9%A3%9F%E5%93%81%E3%83%BB%E9%A3%B2%E6%96%99\" title=\"\u98df\u54c1\u30fb\u98f2\u6599\">\u98df\u54c1\u30fb\u98f2\u6599<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/workinginasia.com\/marketing\/china\/%e4%b8%ad%e5%9b%bd%e3%81%a7%e5%8b%95%e7%94%bb%e5%ba%83%e5%91%8a%e3%83%bb%e3%83%a9%e3%82%a4%e3%83%96%e3%82%b3%e3%83%9e%e3%83%bc%e3%82%b9%e3%81%af%e5%8a%b9%e6%9e%9c%e7%9a%84%ef%bc%9f%e6%88%90%e5%8a%9f\/#%E5%AE%B6%E9%9B%BB%E3%83%BB%E3%82%AC%E3%82%B8%E3%82%A7%E3%83%83%E3%83%88\" title=\"\u5bb6\u96fb\u30fb\u30ac\u30b8\u30a7\u30c3\u30c8\">\u5bb6\u96fb\u30fb\u30ac\u30b8\u30a7\u30c3\u30c8<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/workinginasia.com\/marketing\/china\/%e4%b8%ad%e5%9b%bd%e3%81%a7%e5%8b%95%e7%94%bb%e5%ba%83%e5%91%8a%e3%83%bb%e3%83%a9%e3%82%a4%e3%83%96%e3%82%b3%e3%83%9e%e3%83%bc%e3%82%b9%e3%81%af%e5%8a%b9%e6%9e%9c%e7%9a%84%ef%bc%9f%e6%88%90%e5%8a%9f\/#%E3%83%95%E3%82%A1%E3%83%83%E3%82%B7%E3%83%A7%E3%83%B3%E3%83%BB%E3%82%A2%E3%83%91%E3%83%AC%E3%83%AB\" title=\"\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30fb\u30a2\u30d1\u30ec\u30eb\">\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30fb\u30a2\u30d1\u30ec\u30eb<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/workinginasia.com\/marketing\/china\/%e4%b8%ad%e5%9b%bd%e3%81%a7%e5%8b%95%e7%94%bb%e5%ba%83%e5%91%8a%e3%83%bb%e3%83%a9%e3%82%a4%e3%83%96%e3%82%b3%e3%83%9e%e3%83%bc%e3%82%b9%e3%81%af%e5%8a%b9%e6%9e%9c%e7%9a%84%ef%bc%9f%e6%88%90%e5%8a%9f\/#%E8%A6%B3%E5%85%89%E3%83%BB%E3%82%A4%E3%83%B3%E3%83%90%E3%82%A6%E3%83%B3%E3%83%89\" title=\"\u89b3\u5149\u30fb\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\">\u89b3\u5149\u30fb\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/workinginasia.com\/marketing\/china\/%e4%b8%ad%e5%9b%bd%e3%81%a7%e5%8b%95%e7%94%bb%e5%ba%83%e5%91%8a%e3%83%bb%e3%83%a9%e3%82%a4%e3%83%96%e3%82%b3%e3%83%9e%e3%83%bc%e3%82%b9%e3%81%af%e5%8a%b9%e6%9e%9c%e7%9a%84%ef%bc%9f%e6%88%90%e5%8a%9f\/#%E5%8B%95%E7%94%BB%E5%BA%83%E5%91%8A%E3%83%BB%E3%83%A9%E3%82%A4%E3%83%96%E3%82%B3%E3%83%9E%E3%83%BC%E3%82%B9%E3%81%AB%E5%BF%85%E8%A6%81%E3%81%AA%E6%BA%96%E5%82%99\" title=\"\u52d5\u753b\u5e83\u544a\u30fb\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306b\u5fc5\u8981\u306a\u6e96\u5099\">\u52d5\u753b\u5e83\u544a\u30fb\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306b\u5fc5\u8981\u306a\u6e96\u5099<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/workinginasia.com\/marketing\/china\/%e4%b8%ad%e5%9b%bd%e3%81%a7%e5%8b%95%e7%94%bb%e5%ba%83%e5%91%8a%e3%83%bb%e3%83%a9%e3%82%a4%e3%83%96%e3%82%b3%e3%83%9e%e3%83%bc%e3%82%b9%e3%81%af%e5%8a%b9%e6%9e%9c%e7%9a%84%ef%bc%9f%e6%88%90%e5%8a%9f\/#1_%E4%B8%AD%E5%9B%BD%E6%B3%95%E4%BA%BA%E3%81%BE%E3%81%9F%E3%81%AF%E8%B6%8A%E5%A2%83EC%E4%BD%93%E5%88%B6%E3%81%AE%E6%A7%8B%E7%AF%89\" title=\"1. \u4e2d\u56fd\u6cd5\u4eba\u307e\u305f\u306f\u8d8a\u5883EC\u4f53\u5236\u306e\u69cb\u7bc9\">1. \u4e2d\u56fd\u6cd5\u4eba\u307e\u305f\u306f\u8d8a\u5883EC\u4f53\u5236\u306e\u69cb\u7bc9<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/workinginasia.com\/marketing\/china\/%e4%b8%ad%e5%9b%bd%e3%81%a7%e5%8b%95%e7%94%bb%e5%ba%83%e5%91%8a%e3%83%bb%e3%83%a9%e3%82%a4%e3%83%96%e3%82%b3%e3%83%9e%e3%83%bc%e3%82%b9%e3%81%af%e5%8a%b9%e6%9e%9c%e7%9a%84%ef%bc%9f%e6%88%90%e5%8a%9f\/#2_Alipay%E3%83%BBWeChat_Pay%E3%81%AA%E3%81%A9%E3%81%AE%E6%B1%BA%E6%B8%88%E5%AF%BE%E5%BF%9C\" title=\"2. 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Alipay\u30fbWeChat Pay\u306a\u3069\u306e\u6c7a\u6e08\u5bfe\u5fdc<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/workinginasia.com\/marketing\/china\/%e4%b8%ad%e5%9b%bd%e3%81%a7%e5%8b%95%e7%94%bb%e5%ba%83%e5%91%8a%e3%83%bb%e3%83%a9%e3%82%a4%e3%83%96%e3%82%b3%e3%83%9e%e3%83%bc%e3%82%b9%e3%81%af%e5%8a%b9%e6%9e%9c%e7%9a%84%ef%bc%9f%e6%88%90%e5%8a%9f\/#3_%E4%B8%AD%E5%9B%BD%E5%90%91%E3%81%91%E7%89%A9%E6%B5%81%E4%BD%93%E5%88%B6%EF%BC%88%E4%BF%9D%E7%A8%8E%E5%80%89%E5%BA%AB%E3%83%BB%E9%85%8D%E9%80%81%EF%BC%89\" title=\"3. \u4e2d\u56fd\u5411\u3051\u7269\u6d41\u4f53\u5236\uff08\u4fdd\u7a0e\u5009\u5eab\u30fb\u914d\u9001\uff09\">3. \u4e2d\u56fd\u5411\u3051\u7269\u6d41\u4f53\u5236\uff08\u4fdd\u7a0e\u5009\u5eab\u30fb\u914d\u9001\uff09<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/workinginasia.com\/marketing\/china\/%e4%b8%ad%e5%9b%bd%e3%81%a7%e5%8b%95%e7%94%bb%e5%ba%83%e5%91%8a%e3%83%bb%e3%83%a9%e3%82%a4%e3%83%96%e3%82%b3%e3%83%9e%e3%83%bc%e3%82%b9%e3%81%af%e5%8a%b9%e6%9e%9c%e7%9a%84%ef%bc%9f%e6%88%90%e5%8a%9f\/#4_%E4%B8%AD%E5%9B%BD%E8%AA%9E%E3%83%8D%E3%82%A4%E3%83%86%E3%82%A3%E3%83%96%E3%81%AB%E3%82%88%E3%82%8B%E3%82%AF%E3%83%AA%E3%82%A8%E3%82%A4%E3%83%86%E3%82%A3%E3%83%96%E5%88%B6%E4%BD%9C\" title=\"4. \u4e2d\u56fd\u8a9e\u30cd\u30a4\u30c6\u30a3\u30d6\u306b\u3088\u308b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u5236\u4f5c\">4. \u4e2d\u56fd\u8a9e\u30cd\u30a4\u30c6\u30a3\u30d6\u306b\u3088\u308b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u5236\u4f5c<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/workinginasia.com\/marketing\/china\/%e4%b8%ad%e5%9b%bd%e3%81%a7%e5%8b%95%e7%94%bb%e5%ba%83%e5%91%8a%e3%83%bb%e3%83%a9%e3%82%a4%e3%83%96%e3%82%b3%e3%83%9e%e3%83%bc%e3%82%b9%e3%81%af%e5%8a%b9%e6%9e%9c%e7%9a%84%ef%bc%9f%e6%88%90%e5%8a%9f\/#5_%E4%B8%AD%E5%9B%BD%E5%BA%83%E5%91%8A%E6%B3%95%E3%83%BB%E8%A1%A8%E7%8F%BE%E8%A6%8F%E5%88%B6%E3%81%B8%E3%81%AE%E5%AF%BE%E5%BF%9C\" title=\"5. \u4e2d\u56fd\u5e83\u544a\u6cd5\u30fb\u8868\u73fe\u898f\u5236\u3078\u306e\u5bfe\u5fdc\">5. \u4e2d\u56fd\u5e83\u544a\u6cd5\u30fb\u8868\u73fe\u898f\u5236\u3078\u306e\u5bfe\u5fdc<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/workinginasia.com\/marketing\/china\/%e4%b8%ad%e5%9b%bd%e3%81%a7%e5%8b%95%e7%94%bb%e5%ba%83%e5%91%8a%e3%83%bb%e3%83%a9%e3%82%a4%e3%83%96%e3%82%b3%e3%83%9e%e3%83%bc%e3%82%b9%e3%81%af%e5%8a%b9%e6%9e%9c%e7%9a%84%ef%bc%9f%e6%88%90%e5%8a%9f\/#%E5%8B%95%E7%94%BB%E5%BA%83%E5%91%8A%E3%83%BB%E3%83%A9%E3%82%A4%E3%83%96%E3%82%B3%E3%83%9E%E3%83%BC%E3%82%B9%E3%81%A7%E3%82%88%E3%81%8F%E3%81%82%E3%82%8B%E5%A4%B1%E6%95%97\" title=\"\u52d5\u753b\u5e83\u544a\u30fb\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3067\u3088\u304f\u3042\u308b\u5931\u6557\">\u52d5\u753b\u5e83\u544a\u30fb\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3067\u3088\u304f\u3042\u308b\u5931\u6557<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/workinginasia.com\/marketing\/china\/%e4%b8%ad%e5%9b%bd%e3%81%a7%e5%8b%95%e7%94%bb%e5%ba%83%e5%91%8a%e3%83%bb%e3%83%a9%e3%82%a4%e3%83%96%e3%82%b3%e3%83%9e%e3%83%bc%e3%82%b9%e3%81%af%e5%8a%b9%e6%9e%9c%e7%9a%84%ef%bc%9f%e6%88%90%e5%8a%9f\/#%E5%A4%B1%E6%95%971%EF%BC%9A%E6%97%A5%E6%9C%AC%E3%81%AECM%E5%8B%95%E7%94%BB%E3%82%92%E3%81%9D%E3%81%AE%E3%81%BE%E3%81%BE%E6%B5%81%E7%94%A8%E3%81%99%E3%82%8B\" title=\"\u5931\u65571\uff1a\u65e5\u672c\u306eCM\u52d5\u753b\u3092\u305d\u306e\u307e\u307e\u6d41\u7528\u3059\u308b\">\u5931\u65571\uff1a\u65e5\u672c\u306eCM\u52d5\u753b\u3092\u305d\u306e\u307e\u307e\u6d41\u7528\u3059\u308b<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/workinginasia.com\/marketing\/china\/%e4%b8%ad%e5%9b%bd%e3%81%a7%e5%8b%95%e7%94%bb%e5%ba%83%e5%91%8a%e3%83%bb%e3%83%a9%e3%82%a4%e3%83%96%e3%82%b3%e3%83%9e%e3%83%bc%e3%82%b9%e3%81%af%e5%8a%b9%e6%9e%9c%e7%9a%84%ef%bc%9f%e6%88%90%e5%8a%9f\/#%E5%A4%B1%E6%95%972%EF%BC%9A%E3%83%88%E3%83%83%E3%83%97%E3%83%A9%E3%82%A4%E3%83%90%E3%83%BC1%E4%BA%BA%E3%81%AB%E5%A4%A7%E3%81%8D%E3%81%8F%E8%B3%AD%E3%81%91%E3%81%99%E3%81%8E%E3%82%8B\" title=\"\u5931\u65572\uff1a\u30c8\u30c3\u30d7\u30e9\u30a4\u30d0\u30fc1\u4eba\u306b\u5927\u304d\u304f\u8ced\u3051\u3059\u304e\u308b\">\u5931\u65572\uff1a\u30c8\u30c3\u30d7\u30e9\u30a4\u30d0\u30fc1\u4eba\u306b\u5927\u304d\u304f\u8ced\u3051\u3059\u304e\u308b<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/workinginasia.com\/marketing\/china\/%e4%b8%ad%e5%9b%bd%e3%81%a7%e5%8b%95%e7%94%bb%e5%ba%83%e5%91%8a%e3%83%bb%e3%83%a9%e3%82%a4%e3%83%96%e3%82%b3%e3%83%9e%e3%83%bc%e3%82%b9%e3%81%af%e5%8a%b9%e6%9e%9c%e7%9a%84%ef%bc%9f%e6%88%90%e5%8a%9f\/#%E5%A4%B1%E6%95%973%EF%BC%9A%E5%9C%A8%E5%BA%AB%E3%83%BB%E7%89%A9%E6%B5%81%E3%81%AE%E4%BA%8B%E5%89%8D%E6%BA%96%E5%82%99%E4%B8%8D%E8%B6%B3\" title=\"\u5931\u65573\uff1a\u5728\u5eab\u30fb\u7269\u6d41\u306e\u4e8b\u524d\u6e96\u5099\u4e0d\u8db3\">\u5931\u65573\uff1a\u5728\u5eab\u30fb\u7269\u6d41\u306e\u4e8b\u524d\u6e96\u5099\u4e0d\u8db3<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/workinginasia.com\/marketing\/china\/%e4%b8%ad%e5%9b%bd%e3%81%a7%e5%8b%95%e7%94%bb%e5%ba%83%e5%91%8a%e3%83%bb%e3%83%a9%e3%82%a4%e3%83%96%e3%82%b3%e3%83%9e%e3%83%bc%e3%82%b9%e3%81%af%e5%8a%b9%e6%9e%9c%e7%9a%84%ef%bc%9f%e6%88%90%e5%8a%9f\/#%E5%8B%95%E7%94%BB%E5%BA%83%E5%91%8A%E3%83%BB%E3%83%A9%E3%82%A4%E3%83%96%E3%82%B3%E3%83%9E%E3%83%BC%E3%82%B9%E3%82%92%E5%A7%8B%E3%82%81%E3%82%8B%E5%AE%9F%E5%8B%99%E3%82%B9%E3%83%86%E3%83%83%E3%83%97\" title=\"\u52d5\u753b\u5e83\u544a\u30fb\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3092\u59cb\u3081\u308b\u5b9f\u52d9\u30b9\u30c6\u30c3\u30d7\">\u52d5\u753b\u5e83\u544a\u30fb\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3092\u59cb\u3081\u308b\u5b9f\u52d9\u30b9\u30c6\u30c3\u30d7<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/workinginasia.com\/marketing\/china\/%e4%b8%ad%e5%9b%bd%e3%81%a7%e5%8b%95%e7%94%bb%e5%ba%83%e5%91%8a%e3%83%bb%e3%83%a9%e3%82%a4%e3%83%96%e3%82%b3%e3%83%9e%e3%83%bc%e3%82%b9%e3%81%af%e5%8a%b9%e6%9e%9c%e7%9a%84%ef%bc%9f%e6%88%90%e5%8a%9f\/#%E3%82%88%E3%82%8A%E4%B8%AD%E5%9B%BD%E5%B8%82%E5%A0%B4%E3%82%92%E7%9F%A5%E3%82%8A%E3%81%9F%E3%81%84%E6%96%B9%E3%81%B8\" title=\"\u3088\u308a\u4e2d\u56fd\u5e02\u5834\u3092\u77e5\u308a\u305f\u3044\u65b9\u3078\">\u3088\u308a\u4e2d\u56fd\u5e02\u5834\u3092\u77e5\u308a\u305f\u3044\u65b9\u3078<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/workinginasia.com\/marketing\/china\/%e4%b8%ad%e5%9b%bd%e3%81%a7%e5%8b%95%e7%94%bb%e5%ba%83%e5%91%8a%e3%83%bb%e3%83%a9%e3%82%a4%e3%83%96%e3%82%b3%e3%83%9e%e3%83%bc%e3%82%b9%e3%81%af%e5%8a%b9%e6%9e%9c%e7%9a%84%ef%bc%9f%e6%88%90%e5%8a%9f\/#%E6%9C%80%E5%BE%8C%E3%81%AB\" title=\"\u6700\u5f8c\u306b\">\u6700\u5f8c\u306b<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%81%AA%E3%81%9C%E4%B8%AD%E5%9B%BD%E3%81%A7%E5%8B%95%E7%94%BB%E5%BA%83%E5%91%8A%E3%83%BB%E3%83%A9%E3%82%A4%E3%83%96%E3%82%B3%E3%83%9E%E3%83%BC%E3%82%B9%E3%81%8C%E5%8A%B9%E6%9E%9C%E7%9A%84%E3%81%AA%E3%81%AE%E3%81%8B\"><\/span>\u306a\u305c\u4e2d\u56fd\u3067\u52d5\u753b\u5e83\u544a\u30fb\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u304c\u52b9\u679c\u7684\u306a\u306e\u304b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/libby-penner-8zsBofKrhP8-unsplash-1024x684.jpg\" alt=\"\" class=\"wp-image-6336\" srcset=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/libby-penner-8zsBofKrhP8-unsplash-1024x684.jpg 1024w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/libby-penner-8zsBofKrhP8-unsplash-300x200.jpg 300w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/libby-penner-8zsBofKrhP8-unsplash-768x513.jpg 768w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/libby-penner-8zsBofKrhP8-unsplash-1536x1025.jpg 1536w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/libby-penner-8zsBofKrhP8-unsplash-2048x1367.jpg 2048w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/libby-penner-8zsBofKrhP8-unsplash-940x628.jpg 940w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u4e2d\u56fd\u306e\u52d5\u753b\u5e83\u544a\u30fb\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u5e02\u5834\u306f\u3001\u4e16\u754c\u3067\u6700\u3082\u6210\u719f\u3057\u3066\u3044\u307e\u3059\u3002\u80cc\u666f\u306b\u306f3\u3064\u306e\u69cb\u9020\u7684\u306a\u7406\u7531\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_SNS%E3%81%A8EC%E3%81%8C%E5%AE%8C%E5%85%A8%E3%81%AB%E7%B5%B1%E5%90%88%E3%81%95%E3%82%8C%E3%81%A6%E3%81%84%E3%82%8B\"><\/span>1. SNS\u3068EC\u304c\u5b8c\u5168\u306b\u7d71\u5408\u3055\u308c\u3066\u3044\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u65e5\u672c\u3067\u306f\u300cYouTube\u3067\u52d5\u753b\u3092\u898b\u3066\u2192Amazon\u3067\u8cfc\u5165\u300d\u306e\u3088\u3046\u306b\u5225\u30a2\u30d7\u30ea\u3078\u306e\u9077\u79fb\u304c\u5fc5\u8981\u3067\u3059\u304c\u3001\u4e2d\u56fd\u3067\u306fDouyin\u30fbRED\u30fbTaobao\u306a\u3069\u3001SNS\u8996\u8074\u3068\u8cfc\u8cb7\u304c\u540c\u4e00\u30a2\u30d7\u30ea\u5185\u3067\u5b8c\u7d50\u3057\u307e\u3059\u3002\u52d5\u753b\u3092\u898b\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u300c\u6b32\u3057\u3044\u300d\u3068\u3044\u3046\u885d\u52d5\u3092\u3001\u305d\u306e\u5834\u3067\u8cfc\u8cb7\u306b\u5909\u3048\u3089\u308c\u308b\u305f\u3081\u3001\u8ee2\u63db\u7387\u304c\u5727\u5012\u7684\u306b\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_KOL%E3%83%A9%E3%82%A4%E3%83%90%E3%83%BC%E6%96%87%E5%8C%96%E3%81%8C%E6%B6%88%E8%B2%BB%E3%81%AE%E4%B8%AD%E5%BF%83\"><\/span>2. KOL\/\u30e9\u30a4\u30d0\u30fc\u6587\u5316\u304c\u6d88\u8cbb\u306e\u4e2d\u5fc3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4e2d\u56fd\u306e\u6d88\u8cbb\u8005\u306f\u3001\u4f01\u696d\u304b\u3089\u306e\u4e00\u65b9\u7684\u306a\u5e83\u544a\u30e1\u30c3\u30bb\u30fc\u30b8\u3088\u308a\u3082\u3001\u4fe1\u983c\u3059\u308bKOL\uff08\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\uff09\u3084\u30e9\u30a4\u30d0\u30fc\u306e\u63a8\u5968\u3092\u5f37\u304f\u4fe1\u983c\u3057\u307e\u3059\u3002\u300c\u3042\u306e\u4eba\u304c\u4f7f\u3063\u3066\u3044\u308b\u306a\u3089\u6b32\u3057\u3044\u300d\u300c\u3042\u306e\u30e9\u30a4\u30d0\u30fc\u304c\u7d39\u4ecb\u3057\u3066\u3044\u308b\u306a\u3089\u8cb7\u3046\u300d\u3068\u3044\u3046\u8cfc\u8cb7\u884c\u52d5\u304c\u5f53\u305f\u308a\u524d\u306b\u306a\u3063\u3066\u304a\u308a\u3001\u7d14\u5e83\u544a\u3060\u3051\u3067\u306f\u5230\u9054\u3067\u304d\u306a\u3044\u6df1\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u7372\u5f97\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%E3%83%A2%E3%83%90%E3%82%A4%E3%83%AB%E6%B1%BA%E6%B8%88%E3%82%A4%E3%83%B3%E3%83%95%E3%83%A9%E3%81%AE%E5%AE%8C%E6%88%90%E5%BA%A6\"><\/span>3. \u30e2\u30d0\u30a4\u30eb\u6c7a\u6e08\u30a4\u30f3\u30d5\u30e9\u306e\u5b8c\u6210\u5ea6<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Alipay\u30fbWeChat Pay\u306b\u3088\u308b\u30e2\u30d0\u30a4\u30eb\u6c7a\u6e08\u304c\u5b8c\u5168\u306b\u6d78\u900f\u3057\u3066\u304a\u308a\u3001\u30e9\u30a4\u30d6\u914d\u4fe1\u4e2d\u306b\u300c\u4eca\u3059\u3050\u8cb7\u3046\u300d\u30dc\u30bf\u30f3\u3092\u30bf\u30c3\u30d7\u3059\u308b\u3060\u3051\u3067\u3001\u6570\u79d2\u3067\u6c7a\u6e08\u304c\u5b8c\u4e86\u3057\u307e\u3059\u3002\u6c7a\u6e08\u306e\u30cf\u30fc\u30c9\u30eb\u304c\u307b\u307c\u30bc\u30ed\u306a\u305f\u3081\u3001\u885d\u52d5\u8cb7\u3044\u304c\u305d\u306e\u307e\u307e\u58f2\u4e0a\u306b\u5909\u308f\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%AD%E5%9B%BD%E5%8B%95%E7%94%BB%E5%BA%83%E5%91%8A%E3%83%BB%E3%83%A9%E3%82%A4%E3%83%96%E3%82%B3%E3%83%9E%E3%83%BC%E3%82%B9%E3%81%AE%E4%B8%BB%E8%A6%81%E3%83%97%E3%83%A9%E3%83%83%E3%83%88%E3%83%95%E3%82%A9%E3%83%BC%E3%83%A0\"><\/span>\u4e2d\u56fd\u52d5\u753b\u5e83\u544a\u30fb\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306e\u4e3b\u8981\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/th><th>\u4e3b\u306a\u6a5f\u80fd<\/th><th>\u5f37\u307f<\/th><th>\u5411\u3044\u3066\u3044\u308b\u5546\u6750<\/th><\/tr><\/thead><tbody><tr><td>Douyin\uff08\u6296\u97f3\uff09<\/td><td>\u30b7\u30e7\u30fc\u30c8\u52d5\u753b\uff0b\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9<\/td><td>\u5727\u5012\u7684\u30ea\u30fc\u30c1\u30fb\u8208\u5473\u767a\u898b\u578b\u8cfc\u8cb7<\/td><td>\u98df\u54c1\u30fb\u65e5\u7528\u54c1\u30fb\u30a2\u30d1\u30ec\u30eb\u30fb\u30b3\u30b9\u30e1<\/td><\/tr><tr><td>RED\uff08\u5c0f\u7d05\u66f8\uff09<\/td><td>\u52d5\u753b\u30ce\u30fc\u30c8\uff0bRED Live<\/td><td>\u5973\u6027\u5c64\u30fb\u8cfc\u8cb7\u691c\u8a0e\u30d5\u30a7\u30fc\u30ba<\/td><td>\u30b3\u30b9\u30e1\u30fb\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30fb\u30d9\u30d3\u30fc<\/td><\/tr><tr><td>Taobao Live\uff08\u6dd8\u5b9d\u76f4\u64ad\uff09<\/td><td>EC\u7d71\u5408\u30e9\u30a4\u30d6\u914d\u4fe1<\/td><td>\u672c\u683cEC\u30fb\u5927\u91cf\u8ca9\u58f2<\/td><td>\u30a2\u30d1\u30ec\u30eb\u30fb\u5bb6\u96fb\u30fb\u30b8\u30e5\u30a8\u30ea\u30fc<\/td><\/tr><tr><td>Kuaishou\uff08\u5feb\u624b\uff09<\/td><td>\u30b7\u30e7\u30fc\u30c8\u52d5\u753b\uff0b\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9<\/td><td>\u5730\u65b9\u90fd\u5e02\u30fb\u30b3\u30b9\u30d1\u5c64<\/td><td>\u98df\u54c1\u30fb\u65e5\u7528\u54c1\u30fb\u4f4e\u4fa1\u683c\u5e2f\u5546\u6750<\/td><\/tr><tr><td>Bilibili<\/td><td>\u9577\u5c3a\u52d5\u753b\uff0b\u30e9\u30a4\u30d6\u914d\u4fe1<\/td><td>Z\u4e16\u4ee3\u30fb\u8da3\u5473\u6027<\/td><td>\u30ac\u30b8\u30a7\u30c3\u30c8\u30fb\u30a2\u30cb\u30e1\u30fb\u30b2\u30fc\u30e0<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Douyin%E3%82%B7%E3%83%A7%E3%83%BC%E3%83%88%E5%8B%95%E7%94%BB%E5%BA%83%E5%91%8A%E3%81%AE%E5%A7%8B%E3%82%81%E6%96%B9\"><\/span>Douyin\u30b7\u30e7\u30fc\u30c8\u52d5\u753b\u5e83\u544a\u306e\u59cb\u3081\u65b9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/jana-shnipelson-bTZIbKZ8Ioc-unsplash-1024x683.jpg\" alt=\"\" class=\"wp-image-6337\" srcset=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/jana-shnipelson-bTZIbKZ8Ioc-unsplash-1024x683.jpg 1024w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/jana-shnipelson-bTZIbKZ8Ioc-unsplash-300x200.jpg 300w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/jana-shnipelson-bTZIbKZ8Ioc-unsplash-768x512.jpg 768w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/jana-shnipelson-bTZIbKZ8Ioc-unsplash-1536x1024.jpg 1536w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/jana-shnipelson-bTZIbKZ8Ioc-unsplash-2048x1365.jpg 2048w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/jana-shnipelson-bTZIbKZ8Ioc-unsplash-940x627.jpg 940w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Douyin\uff08\u4e2d\u56fd\u672c\u571f\u7248TikTok\uff09\u306f\u3001\u6708\u9593\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc7\u5104\u4eba\u8d85\u3092\u64c1\u3059\u308b\u4e2d\u56fd\u6700\u5927\u306e\u52d5\u753b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306f\u4e3b\u306b4\u7a2e\u985e\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul>\n<li><strong>\u30a4\u30f3\u30d5\u30a3\u30fc\u30c9\u52d5\u753b\u5e83\u544a<\/strong>\uff1a\u304a\u3059\u3059\u3081\u30d5\u30a3\u30fc\u30c9\u306b\u81ea\u7136\u306b\u633f\u5165\u3055\u308c\u308b\u77ed\u5c3a\u52d5\u753b\u3002CPM 30\u301c120\u5143\u7a0b\u5ea6<\/li>\n\n\n\n<li><strong>\u8d77\u52d5\u753b\u9762\u5e83\u544a\uff08Splash Ad\uff09<\/strong>\uff1a\u30a2\u30d7\u30ea\u8d77\u52d5\u6642\u306b\u5168\u753b\u9762\u8868\u793a\u3055\u308c\u308b\u9ad8\u30a4\u30f3\u30d1\u30af\u30c8\u5e83\u544a\u3002\u5927\u578b\u30d6\u30e9\u30f3\u30c9\u5411\u3051<\/li>\n\n\n\n<li><strong>KOL\/KOC\u30bf\u30a4\u30a2\u30c3\u30d7\u52d5\u753b<\/strong>\uff1a\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306b\u3088\u308b\u5546\u54c1\u7d39\u4ecb\u52d5\u753b\u3002CPM\/CPV\u3088\u308aROI\u91cd\u8996<\/li>\n\n\n\n<li><strong>\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u9001\u5ba2\u5e83\u544a<\/strong>\uff1a\u30e9\u30a4\u30d6\u914d\u4fe1\u67a0\u3078\u306e\u6d41\u5165\u3092\u4fc3\u3059\u5e83\u544a<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%8B%95%E7%94%BB%E3%82%AF%E3%83%AA%E3%82%A8%E3%82%A4%E3%83%86%E3%82%A3%E3%83%96%E3%81%AE3%E5%8E%9F%E5%89%87\"><\/span>\u52d5\u753b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e3\u539f\u5247<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Douyin\u52d5\u753b\u5e83\u544a\u3067\u6210\u679c\u3092\u51fa\u3059\u306b\u306f\u3001\u4ee5\u4e0b\u306e3\u539f\u5247\u3092\u5b88\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<ul>\n<li><strong>\u6700\u521d\u306e3\u79d2\u3067\u63b4\u3080<\/strong>\uff1a\u30e6\u30fc\u30b6\u30fc\u306f\u63071\u672c\u3067\u30b9\u30ef\u30a4\u30d7\u3057\u3066\u6b21\u3078\u79fb\u52d5\u3059\u308b\u305f\u3081\u3001\u5192\u982d3\u79d2\u3067\u8208\u5473\u3092\u5f15\u3051\u306a\u3044\u3068\u5373\u96e2\u8131\u3057\u307e\u3059<\/li>\n\n\n\n<li><strong>15\u301c30\u79d2\u306b\u51dd\u7e2e<\/strong>\uff1a\u9577\u5c3a\u52d5\u753b\u3067\u306f\u306a\u304f\u3001\u8a34\u6c42\u3092\u51dd\u7e2e\u3057\u305f\u77ed\u5c3a\u52d5\u753b\u306e\u65b9\u304c\u5b8c\u8996\u8074\u7387\u304c\u9ad8\u3044<\/li>\n\n\n\n<li><strong>\u300c\u5e83\u544a\u3089\u3057\u3055\u300d\u3092\u6392\u9664<\/strong>\uff1aUGC\uff08\u30e6\u30fc\u30b6\u30fc\u6295\u7a3f\uff09\u98a8\u306e\u30c6\u30a4\u30b9\u30c8\u3084\u3001KOC\u8996\u70b9\u3067\u306e\u81ea\u7136\u306a\u7d39\u4ecb\u306e\u65b9\u304cCTR\u304c\u9ad8\u3044<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%A9%E3%82%A4%E3%83%96%E3%82%B3%E3%83%9E%E3%83%BC%E3%82%B9%E3%81%AE%E5%A7%8B%E3%82%81%E6%96%B9\"><\/span>\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306e\u59cb\u3081\u65b9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/swello-omDL3D0_SRQ-unsplash-1024x683.jpg\" alt=\"\" class=\"wp-image-6338\" srcset=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/swello-omDL3D0_SRQ-unsplash-1024x683.jpg 1024w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/swello-omDL3D0_SRQ-unsplash-300x200.jpg 300w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/swello-omDL3D0_SRQ-unsplash-768x512.jpg 768w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/swello-omDL3D0_SRQ-unsplash-1536x1024.jpg 1536w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/swello-omDL3D0_SRQ-unsplash-2048x1365.jpg 2048w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/swello-omDL3D0_SRQ-unsplash-940x627.jpg 940w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306f\u3001\u4e2d\u56fdEC\u5e02\u5834\u306e\u6570\u5341%\u3092\u5360\u3081\u308b\u5de8\u5927\u30c1\u30e3\u30cd\u30eb\u3067\u3059\u3002\u59cb\u3081\u65b9\u306b\u306f\u5927\u304d\u304f3\u30d1\u30bf\u30fc\u30f3\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%91%E3%82%BF%E3%83%BC%E3%83%B31%EF%BC%9A%E3%83%88%E3%83%83%E3%83%97%E3%80%9C%E4%B8%AD%E4%BD%8DKOL%E3%83%A9%E3%82%A4%E3%83%90%E3%83%BC%E8%B5%B7%E7%94%A8\"><\/span>\u30d1\u30bf\u30fc\u30f31\uff1a\u30c8\u30c3\u30d7\u301c\u4e2d\u4f4dKOL\/\u30e9\u30a4\u30d0\u30fc\u8d77\u7528<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u674e\u4f73\u7426\uff08\u30aa\u30fc\u30b9\u30c6\u30a3\u30f3\u30fb\u30ea\u30fc\uff09\u3084\u8587\u5a6d\uff08\u30f4\u30a3\u30e4\uff09\u306e\u3088\u3046\u306a\u30c8\u30c3\u30d7\u30e9\u30a4\u30d0\u30fc\u306f\u30011\u56de\u306e\u914d\u4fe1\u3067\u6570\u5341\u5104\u5186\u898f\u6a21\u306e\u58f2\u4e0a\u3092\u751f\u307f\u307e\u3059\u304c\u3001\u8d77\u7528\u8cbb\u7528\u3082\u9ad8\u984d\uff081\u914d\u4fe1\u6570\u767e\u4e07\u301c\u6570\u5343\u4e07\u5186\uff09\u304b\u3064\u3001\u5546\u54c1\u30bb\u30ec\u30af\u30b7\u30e7\u30f3\u7af6\u4e89\u304c\u6fc0\u3057\u3044\u305f\u3081\u3001\u73fe\u5b9f\u7684\u306b\u306f\u30d6\u30e9\u30f3\u30c9\u529b\u306e\u3042\u308b\u5927\u624b\u5411\u3051\u3067\u3059\u3002\u4e2d\u4f4d\u30e9\u30a4\u30d0\u30fc\uff08\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u5341\u4e07\u301c\u6570\u767e\u4e07\uff09\u3067\u3042\u308c\u3070\u30011\u914d\u4fe1\u6570\u5341\u4e07\u301c\u6570\u767e\u4e07\u5186\u3067\u8d77\u7528\u53ef\u80fd\u3067\u3001ROI\u3092\u51fa\u3057\u3084\u3059\u3044\u4fa1\u683c\u5e2f\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%91%E3%82%BF%E3%83%BC%E3%83%B32%EF%BC%9A%E8%87%AA%E7%A4%BE%E3%83%96%E3%83%A9%E3%83%B3%E3%83%89%E3%82%A2%E3%82%AB%E3%82%A6%E3%83%B3%E3%83%88%E3%81%A7%E3%81%AE%E7%9B%B4%E5%96%B6%E3%83%A9%E3%82%A4%E3%83%96\"><\/span>\u30d1\u30bf\u30fc\u30f32\uff1a\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u30a2\u30ab\u30a6\u30f3\u30c8\u3067\u306e\u76f4\u55b6\u30e9\u30a4\u30d6<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u81ea\u793e\u3067\u914d\u4fe1\u30b9\u30bf\u30b8\u30aa\u30fb\u793e\u5185\u30e9\u30a4\u30d0\u30fc\u30fb\u904b\u7528\u4f53\u5236\u3092\u69cb\u7bc9\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002\u521d\u671f\u6295\u8cc7\u306f\u5fc5\u8981\u3067\u3059\u304c\u3001KOL\u8d77\u7528\u8cbb\u304c\u4e0d\u8981\u3067\u3001\u914d\u4fe1\u983b\u5ea6\u3092\u81ea\u793e\u3067\u5b8c\u5168\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u307e\u3059\u3002\u9577\u671f\u7684\u306b\u898b\u308c\u3070ROI\u304c\u6700\u3082\u9ad8\u304f\u306a\u308b\u624b\u6cd5\u3067\u3001\u4e2d\u56fd\u306e\u5927\u624b\u30d6\u30e9\u30f3\u30c9\u306e\u591a\u304f\u304c\u300c\u5b9a\u671f\u914d\u4fe1\u300d\u3092\u5b9f\u65bd\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%91%E3%82%BF%E3%83%BC%E3%83%B33%EF%BC%9AKOC%EF%BC%88%E4%B8%80%E8%88%AC%E3%83%A6%E3%83%BC%E3%82%B6%E3%83%BC%EF%BC%89%E3%81%AB%E3%82%88%E3%82%8B%E5%88%86%E6%95%A3%E3%83%A9%E3%82%A4%E3%83%96\"><\/span>\u30d1\u30bf\u30fc\u30f33\uff1aKOC\uff08\u4e00\u822c\u30e6\u30fc\u30b6\u30fc\uff09\u306b\u3088\u308b\u5206\u6563\u30e9\u30a4\u30d6<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>1\u4eba\u306e\u30c8\u30c3\u30d7\u30e9\u30a4\u30d0\u30fc\u3067\u306f\u306a\u304f\u3001\u6570\u5341\u301c\u6570\u767e\u306eKOC\uff08\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u5343\u301c\u6570\u4e07\uff09\u3092\u8d77\u7528\u3057\u3001\u5206\u6563\u7684\u306b\u30e9\u30a4\u30d6\u914d\u4fe1\u3092\u5b9f\u65bd\u3059\u308b\u624b\u6cd5\u3067\u3059\u30021\u914d\u4fe1\u3042\u305f\u308a\u306e\u898f\u6a21\u306f\u5c0f\u3055\u3044\u3067\u3059\u304c\u3001\u30ea\u30b9\u30af\u304c\u5206\u6563\u3055\u308c\u3001\u53e3\u30b3\u30df\u7684\u306a\u5e83\u304c\u308a\u3092\u4f5c\u308c\u308b\u70b9\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%B8%E3%83%A3%E3%83%B3%E3%83%AB%E5%88%A5%E3%81%AE%E5%8B%95%E7%94%BB%E5%BA%83%E5%91%8A%E3%83%BB%E3%83%A9%E3%82%A4%E3%83%96%E3%82%B3%E3%83%9E%E3%83%BC%E3%82%B9%E6%88%90%E5%8A%9F%E3%83%91%E3%82%BF%E3%83%BC%E3%83%B3\"><\/span>\u30b8\u30e3\u30f3\u30eb\u5225\u306e\u52d5\u753b\u5e83\u544a\u30fb\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u6210\u529f\u30d1\u30bf\u30fc\u30f3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/detail-co-tvRyMdrdzaY-unsplash-1024x683.jpg\" alt=\"\" class=\"wp-image-6339\" srcset=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/detail-co-tvRyMdrdzaY-unsplash-1024x683.jpg 1024w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/detail-co-tvRyMdrdzaY-unsplash-300x200.jpg 300w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/detail-co-tvRyMdrdzaY-unsplash-768x512.jpg 768w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/detail-co-tvRyMdrdzaY-unsplash-1536x1024.jpg 1536w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/detail-co-tvRyMdrdzaY-unsplash-2048x1366.jpg 2048w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/detail-co-tvRyMdrdzaY-unsplash-940x627.jpg 940w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%B3%E3%82%B9%E3%83%A1%E3%83%BB%E3%82%B9%E3%82%AD%E3%83%B3%E3%82%B1%E3%82%A2\"><\/span>\u30b3\u30b9\u30e1\u30fb\u30b9\u30ad\u30f3\u30b1\u30a2<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>RED\u3067KOC\u306e\u53e3\u30b3\u30df\u6295\u7a3f\u30923\u301c6\u30f6\u6708\u7a4d\u307f\u4e0a\u3052\u3066\u4fe1\u983c\u3092\u91b8\u6210\u2192Douyin\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3067\u300c\u7f8e\u5bb9KOL \u00d7 \u5c02\u9580\u89e3\u8aac \u00d7 \u9650\u5b9a\u4fa1\u683c\u300d\u306e\u7d44\u307f\u5408\u308f\u305b\u3067\u4e00\u6c17\u58f2\u308a\u3001\u3068\u3044\u3046\u306e\u304c\u9244\u677f\u30d1\u30bf\u30fc\u30f3\u3067\u3059\u3002\u30bf\u30c3\u30c1\u30a2\u30c3\u30d7\u30fb\u30c6\u30af\u30b9\u30c1\u30e3\u30fb\u4f7f\u7528\u524d\u5f8c\u6bd4\u8f03\u306a\u3069\u306e\u5b9f\u6f14\u304c\u3001\u52d5\u753b\u306e\u8aac\u5f97\u529b\u3092\u5927\u304d\u304f\u9ad8\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%A3%9F%E5%93%81%E3%83%BB%E9%A3%B2%E6%96%99\"><\/span>\u98df\u54c1\u30fb\u98f2\u6599<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Douyin\u306e\u300c\u30b0\u30eb\u30e1\u7cfbKOL \u00d7 \u8a66\u98df\u52d5\u753b \u00d7 \u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u300d\u304c\u975e\u5e38\u306b\u5f37\u529b\u3067\u3059\u3002\u30b7\u30ba\u30eb\u611f\u3042\u308b\u6620\u50cf\u3001\u30e9\u30a4\u30d0\u30fc\u306e\u300c\u7f8e\u5473\u3057\u3044\uff01\u300d\u306e\u30ea\u30a2\u30af\u30b7\u30e7\u30f3\u3001\u9650\u5b9a\u6570\u91cf\u30fb\u9650\u5b9a\u4fa1\u683c\u306e\u8cfc\u8cb7\u5727\u529b\u3067\u7206\u767a\u7684\u306b\u58f2\u308c\u308b\u30b8\u30e3\u30f3\u30eb\u3067\u3059\u3002\u65e5\u672c\u98df\u30d6\u30e9\u30f3\u30c9\u306f\u7279\u306b\u300c\u65e5\u672c\u3067\u4eba\u6c17\u300d\u300c\u6b63\u898f\u8f38\u5165\u300d\u3068\u3044\u3046\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u52b9\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%AE%B6%E9%9B%BB%E3%83%BB%E3%82%AC%E3%82%B8%E3%82%A7%E3%83%83%E3%83%88\"><\/span>\u5bb6\u96fb\u30fb\u30ac\u30b8\u30a7\u30c3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Bilibili\u30fbDouyin\u306e\u300c\u30c6\u30c3\u30af\u7cfbKOL \u00d7 \u958b\u5c01\u30fb\u30ec\u30d3\u30e5\u30fc\u52d5\u753b\u300d\u304c\u5b9a\u77f3\u3067\u3059\u3002Bilibili\u306e\u9577\u5c3a\u30ec\u30d3\u30e5\u30fc\u52d5\u753b\u3067\u8a73\u7d30\u306a\u6a5f\u80fd\u89e3\u8aac\u2192Douyin\u3067\u8cfc\u8cb7\u3078\u306e\u6c7a\u3081\u624b\u3068\u306a\u308b\u77ed\u5c3a\u52d5\u753b\u3001\u3068\u3044\u3046\u4e8c\u6bb5\u69cb\u3048\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%95%E3%82%A1%E3%83%83%E3%82%B7%E3%83%A7%E3%83%B3%E3%83%BB%E3%82%A2%E3%83%91%E3%83%AC%E3%83%AB\"><\/span>\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30fb\u30a2\u30d1\u30ec\u30eb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Douyin\u30fbTaobao Live\u3067\u306e\u300c\u30b9\u30bf\u30a4\u30ea\u30f3\u30b0\u30e9\u30a4\u30d6 \u00d7 \u305d\u306e\u5834\u3067\u7740\u66ff\u3048\u5b9f\u6f14 \u00d7 \u30b5\u30a4\u30ba\u611f\u89e3\u8aac\u300d\u304c\u738b\u9053\u3067\u3059\u3002\u4e2d\u56fd\u306e\u82e5\u5e74\u5c64\u5973\u6027\u306f\u300c\u81ea\u5206\u304c\u7740\u305f\u3089\u3069\u3046\u898b\u3048\u308b\u304b\u300d\u3092\u91cd\u8996\u3059\u308b\u305f\u3081\u3001\u8907\u6570\u4f53\u578b\u306e\u30e2\u30c7\u30eb\u3067\u306e\u8a66\u7740\u6bd4\u8f03\u3084\u3001\u30b3\u30fc\u30c7\u30a3\u30cd\u30fc\u30c8\u63d0\u6848\u304c\u8cfc\u8cb7\u3092\u5f8c\u62bc\u3057\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%A6%B3%E5%85%89%E3%83%BB%E3%82%A4%E3%83%B3%E3%83%90%E3%82%A6%E3%83%B3%E3%83%89\"><\/span>\u89b3\u5149\u30fb\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Douyin\u30fbRED\u3067\u300c\u8a2a\u65e5KOL\u306b\u3088\u308b\u73fe\u5730\u4f53\u9a13\u52d5\u753b\u300d\u304c\u5727\u5012\u7684\u306a\u5a01\u529b\u3092\u767a\u63ee\u3057\u307e\u3059\u3002\u5b9f\u969b\u306e\u5e97\u8217\u30fb\u65bd\u8a2d\u30fb\u4f53\u9a13\u3092\u4e2d\u56fdKOL\u306e\u8996\u70b9\u3067\u767a\u4fe1\u3059\u308b\u3053\u3068\u3067\u3001\u300c\u6b21\u306b\u65e5\u672c\u306b\u884c\u3063\u305f\u3089\u7d76\u5bfe\u884c\u304f\u300d\u3068\u3044\u3046\u5f37\u3044\u52d5\u6a5f\u3092\u4f5c\u308c\u307e\u3059\u3002\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u65bd\u7b56\u306e\u8a73\u7d30\u306f<a href=\"https:\/\/workinginasia.com\/marketing\/china\/china-cross-border-ec-inbound\/\">\u4e2d\u56fd\u9032\u51fa\u306b\u5fc5\u9808\uff01\u8d8a\u5883EC\u3068\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u3067\u6210\u679c\u3092\u51fa\u3059\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/a>\u3067\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%8B%95%E7%94%BB%E5%BA%83%E5%91%8A%E3%83%BB%E3%83%A9%E3%82%A4%E3%83%96%E3%82%B3%E3%83%9E%E3%83%BC%E3%82%B9%E3%81%AB%E5%BF%85%E8%A6%81%E3%81%AA%E6%BA%96%E5%82%99\"><\/span>\u52d5\u753b\u5e83\u544a\u30fb\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306b\u5fc5\u8981\u306a\u6e96\u5099<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/blue-sky-QN1Sz74hVjg-unsplash-1024x681.jpg\" alt=\"\" class=\"wp-image-6340\" srcset=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/blue-sky-QN1Sz74hVjg-unsplash-1024x681.jpg 1024w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/blue-sky-QN1Sz74hVjg-unsplash-300x200.jpg 300w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/blue-sky-QN1Sz74hVjg-unsplash-768x511.jpg 768w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/blue-sky-QN1Sz74hVjg-unsplash-1536x1022.jpg 1536w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/blue-sky-QN1Sz74hVjg-unsplash-2048x1363.jpg 2048w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/blue-sky-QN1Sz74hVjg-unsplash-940x625.jpg 940w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%E4%B8%AD%E5%9B%BD%E6%B3%95%E4%BA%BA%E3%81%BE%E3%81%9F%E3%81%AF%E8%B6%8A%E5%A2%83EC%E4%BD%93%E5%88%B6%E3%81%AE%E6%A7%8B%E7%AF%89\"><\/span>1. \u4e2d\u56fd\u6cd5\u4eba\u307e\u305f\u306f\u8d8a\u5883EC\u4f53\u5236\u306e\u69cb\u7bc9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Douyin\u30fbRED\u30fbTaobao\u306e\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3067\u672c\u683c\u7684\u306b\u8ca9\u58f2\u3059\u308b\u306b\u306f\u3001\u4e2d\u56fd\u6cd5\u4eba\u307e\u305f\u306f\u8d8a\u5883EC\u4f53\u5236\uff08Tmall Global\u7b49\u3078\u306e\u51fa\u5e97\uff09\u304c\u5fc5\u8981\u3067\u3059\u3002\u6cd5\u4eba\u8a2d\u7acb\u306b\u306f\u6570\u30f6\u6708\u301c\u534a\u5e74\u3001\u8d8a\u5883EC\u51fa\u5e97\u306b\u3082\u6570\u30f6\u6708\u304b\u304b\u308b\u305f\u3081\u3001\u8a08\u753b\u7684\u306a\u6e96\u5099\u304c\u5fc5\u9808\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Alipay%E3%83%BBWeChat_Pay%E3%81%AA%E3%81%A9%E3%81%AE%E6%B1%BA%E6%B8%88%E5%AF%BE%E5%BF%9C\"><\/span>2. Alipay\u30fbWeChat Pay\u306a\u3069\u306e\u6c7a\u6e08\u5bfe\u5fdc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4e2d\u56fd\u306e\u6d88\u8cbb\u8005\u306f\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u3088\u308a\u3082Alipay\u30fbWeChat Pay\u3092\u5727\u5012\u7684\u306b\u4f7f\u3046\u305f\u3081\u3001\u3053\u308c\u3089\u306e\u6c7a\u6e08\u5bfe\u5fdc\u304c\u5fc5\u9808\u3067\u3059\u3002\u8d8a\u5883EC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u7d4c\u7531\u3067\u3042\u308c\u3070\u3001\u6c7a\u6e08\u6a5f\u80fd\u306f\u6a19\u6e96\u3067\u7d44\u307f\u8fbc\u307e\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u81ea\u793e\u3067\u500b\u5225\u5bfe\u5fdc\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%E4%B8%AD%E5%9B%BD%E5%90%91%E3%81%91%E7%89%A9%E6%B5%81%E4%BD%93%E5%88%B6%EF%BC%88%E4%BF%9D%E7%A8%8E%E5%80%89%E5%BA%AB%E3%83%BB%E9%85%8D%E9%80%81%EF%BC%89\"><\/span>3. 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id=\"4_%E4%B8%AD%E5%9B%BD%E8%AA%9E%E3%83%8D%E3%82%A4%E3%83%86%E3%82%A3%E3%83%96%E3%81%AB%E3%82%88%E3%82%8B%E3%82%AF%E3%83%AA%E3%82%A8%E3%82%A4%E3%83%86%E3%82%A3%E3%83%96%E5%88%B6%E4%BD%9C\"><\/span>4. \u4e2d\u56fd\u8a9e\u30cd\u30a4\u30c6\u30a3\u30d6\u306b\u3088\u308b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u5236\u4f5c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u52d5\u753b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30fb\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u30fb\u30e9\u30a4\u30d6\u914d\u4fe1\u53f0\u672c\u306f\u3001\u5fc5\u305a\u4e2d\u56fd\u8a9e\u30cd\u30a4\u30c6\u30a3\u30d6\u304c\u73fe\u5730\u30c8\u30ec\u30f3\u30c9\u3092\u7406\u89e3\u3057\u305f\u4e0a\u3067\u5236\u4f5c\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u65e5\u672c\u5074\u3067\u4f5c\u3063\u305f\u52d5\u753b\u3092\u7ffb\u8a33\u30fb\u5b57\u5e55\u3067\u51fa\u3059\u3068\u3001\u307e\u305a\u58f2\u308c\u307e\u305b\u3093\u3002\u52d5\u753b1\u672c\u3042\u305f\u308a\u6570\u5341\u4e07\u5186\u301c\u306e\u5236\u4f5c\u8cbb\u3092\u4e88\u7b97\u306b\u7d44\u307f\u8fbc\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_%E4%B8%AD%E5%9B%BD%E5%BA%83%E5%91%8A%E6%B3%95%E3%83%BB%E8%A1%A8%E7%8F%BE%E8%A6%8F%E5%88%B6%E3%81%B8%E3%81%AE%E5%AF%BE%E5%BF%9C\"><\/span>5. \u4e2d\u56fd\u5e83\u544a\u6cd5\u30fb\u8868\u73fe\u898f\u5236\u3078\u306e\u5bfe\u5fdc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u300c\u6700\u9ad8\u300d\u300cNo.1\u300d\u300c\u7d76\u5bfe\u300d\u306a\u3069\u306e\u6700\u4e0a\u7d1a\u8868\u73fe\u3084\u3001\u533b\u7642\u30fb\u7f8e\u5bb9\u30fb\u5065\u5eb7\u98df\u54c1\u306e\u52b9\u80fd\u8a34\u6c42\u306f\u53b3\u3057\u304f\u898f\u5236\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u9055\u53cd\u3059\u308b\u3068\u5373\u6642\u30a2\u30ab\u30a6\u30f3\u30c8\u505c\u6b62\u30fb\u7f70\u91d1\u30ea\u30b9\u30af\u304c\u3042\u308b\u305f\u3081\u3001\u73fe\u5730\u6cd5\u52d9\u306b\u8a73\u3057\u3044\u4ee3\u7406\u5e97\u306e\u30c1\u30a7\u30c3\u30af\u3092\u5fc5\u305a\u901a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%8B%95%E7%94%BB%E5%BA%83%E5%91%8A%E3%83%BB%E3%83%A9%E3%82%A4%E3%83%96%E3%82%B3%E3%83%9E%E3%83%BC%E3%82%B9%E3%81%A7%E3%82%88%E3%81%8F%E3%81%82%E3%82%8B%E5%A4%B1%E6%95%97\"><\/span>\u52d5\u753b\u5e83\u544a\u30fb\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3067\u3088\u304f\u3042\u308b\u5931\u6557<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"730\" src=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/francisco-de-legarreta-c-hHg9MC-G8_Y-unsplash-1024x730.jpg\" alt=\"\" class=\"wp-image-6323\" srcset=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/francisco-de-legarreta-c-hHg9MC-G8_Y-unsplash-1024x730.jpg 1024w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/francisco-de-legarreta-c-hHg9MC-G8_Y-unsplash-300x214.jpg 300w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/francisco-de-legarreta-c-hHg9MC-G8_Y-unsplash-768x548.jpg 768w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/francisco-de-legarreta-c-hHg9MC-G8_Y-unsplash-1536x1095.jpg 1536w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/francisco-de-legarreta-c-hHg9MC-G8_Y-unsplash-2048x1461.jpg 2048w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/francisco-de-legarreta-c-hHg9MC-G8_Y-unsplash-940x670.jpg 940w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%A4%B1%E6%95%971%EF%BC%9A%E6%97%A5%E6%9C%AC%E3%81%AECM%E5%8B%95%E7%94%BB%E3%82%92%E3%81%9D%E3%81%AE%E3%81%BE%E3%81%BE%E6%B5%81%E7%94%A8%E3%81%99%E3%82%8B\"><\/span>\u5931\u65571\uff1a\u65e5\u672c\u306eCM\u52d5\u753b\u3092\u305d\u306e\u307e\u307e\u6d41\u7528\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u65e5\u672c\u306e\u30c6\u30ec\u30d3CM\u7d20\u6750\u3092\u305d\u306e\u307e\u307eDouyin\u306b\u6d41\u3059\u3068\u3001\u307e\u305a\u518d\u751f\u3055\u308c\u307e\u305b\u3093\u3002Douyin\u306f\u30e6\u30fc\u30b6\u30fc\u8996\u70b9\u30fb\u7e26\u578b\u30fb\u77ed\u5c3a\u30fb\u30c6\u30f3\u30dd\u91cd\u8996\u306e\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3067\u3001\u65e5\u672c\u306eCM\u3068\u306f\u5168\u304f\u6587\u6cd5\u304c\u7570\u306a\u308a\u307e\u3059\u3002\u4e2d\u56fd\u5411\u3051\u306b\u306f\u5c02\u7528\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u5fc5\u305a\u5236\u4f5c\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%A4%B1%E6%95%972%EF%BC%9A%E3%83%88%E3%83%83%E3%83%97%E3%83%A9%E3%82%A4%E3%83%90%E3%83%BC1%E4%BA%BA%E3%81%AB%E5%A4%A7%E3%81%8D%E3%81%8F%E8%B3%AD%E3%81%91%E3%81%99%E3%81%8E%E3%82%8B\"><\/span>\u5931\u65572\uff1a\u30c8\u30c3\u30d7\u30e9\u30a4\u30d0\u30fc1\u4eba\u306b\u5927\u304d\u304f\u8ced\u3051\u3059\u304e\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u300c\u674e\u4f73\u7426\u306b1\u56de\u51fa\u308c\u3070\u4f55\u5104\u58f2\u308c\u308b\u300d\u3068\u3044\u3046\u8a71\u306b\u98db\u3073\u3064\u3044\u3066\u3001\u5168\u4e88\u7b97\u30921\u914d\u4fe1\u306b\u6295\u4e0b\u3059\u308b\u3068\u3001\u30e9\u30a4\u30d0\u30fc\u5074\u306e\u90fd\u5408\u30fb\u898f\u5236\u30fb\u30c8\u30e9\u30d6\u30eb\u3067\u914d\u4fe1\u304c\u98db\u3076\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002\u4e2d\u4f4d\u30e9\u30a4\u30d0\u30fc\u8907\u6570 + KOC\u5206\u6563 + \u81ea\u793e\u914d\u4fe1\u306e\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u8a2d\u8a08\u304c\u5b89\u5168\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%A4%B1%E6%95%973%EF%BC%9A%E5%9C%A8%E5%BA%AB%E3%83%BB%E7%89%A9%E6%B5%81%E3%81%AE%E4%BA%8B%E5%89%8D%E6%BA%96%E5%82%99%E4%B8%8D%E8%B6%B3\"><\/span>\u5931\u65573\uff1a\u5728\u5eab\u30fb\u7269\u6d41\u306e\u4e8b\u524d\u6e96\u5099\u4e0d\u8db3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3067\u7206\u767a\u7684\u306b\u58f2\u308c\u305f\u5834\u5408\u306b\u5728\u5eab\u5207\u308c\u30fb\u914d\u9001\u9045\u5ef6\u304c\u767a\u751f\u3059\u308b\u3068\u3001\u60aa\u3044\u53e3\u30b3\u30df\u304cRED\u3084Weibo\u3067\u4e00\u6c17\u306b\u62e1\u6563\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u6bc0\u640d\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u914d\u4fe1\u524d\u306b\u4f59\u88d5\u3092\u6301\u3063\u305f\u5728\u5eab\u78ba\u4fdd\u3068\u7269\u6d41\u4f53\u5236\u3092\u6574\u3048\u3066\u304a\u304f\u3053\u3068\u304c\u5fc5\u9808\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%8B%95%E7%94%BB%E5%BA%83%E5%91%8A%E3%83%BB%E3%83%A9%E3%82%A4%E3%83%96%E3%82%B3%E3%83%9E%E3%83%BC%E3%82%B9%E3%82%92%E5%A7%8B%E3%82%81%E3%82%8B%E5%AE%9F%E5%8B%99%E3%82%B9%E3%83%86%E3%83%83%E3%83%97\"><\/span>\u52d5\u753b\u5e83\u544a\u30fb\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3092\u59cb\u3081\u308b\u5b9f\u52d9\u30b9\u30c6\u30c3\u30d7<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/jacky-yu-fLoACMyETBo-unsplash-1024x683.jpg\" alt=\"\" class=\"wp-image-6297\" srcset=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/jacky-yu-fLoACMyETBo-unsplash-1024x683.jpg 1024w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/jacky-yu-fLoACMyETBo-unsplash-300x200.jpg 300w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/jacky-yu-fLoACMyETBo-unsplash-768x512.jpg 768w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/jacky-yu-fLoACMyETBo-unsplash-1536x1024.jpg 1536w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/jacky-yu-fLoACMyETBo-unsplash-2048x1365.jpg 2048w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/jacky-yu-fLoACMyETBo-unsplash-940x627.jpg 940w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u521d\u3081\u3066\u52d5\u753b\u5e83\u544a\u30fb\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306b\u53d6\u308a\u7d44\u3080\u4f01\u696d\u5411\u3051\u306b\u3001\u5b9f\u52d9\u30b9\u30c6\u30c3\u30d7\u3092\u6574\u7406\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<ul>\n<li><strong>STEP 1<\/strong>\uff1a\u5546\u6750\u30fb\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u3046\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u9078\u5b9a\uff08Douyin \/ RED \/ Taobao Live\u7b49\uff09<\/li>\n\n\n\n<li><strong>STEP 2<\/strong>\uff1a\u8d8a\u5883EC\u307e\u305f\u306f\u4e2d\u56fd\u6cd5\u4eba\u4f53\u5236\u306e\u78ba\u8a8d\u30fb\u6e96\u5099<\/li>\n\n\n\n<li><strong>STEP 3<\/strong>\uff1a\u4e2d\u56fd\u6cd5\u4eba\u3092\u6301\u3064\u5e83\u544a\u4ee3\u7406\u5e97\u306e\u9078\u5b9a\u30fb\u5951\u7d04<\/li>\n\n\n\n<li><strong>STEP 4<\/strong>\uff1a\u4e2d\u56fd\u8a9e\u30cd\u30a4\u30c6\u30a3\u30d6\u306b\u3088\u308b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u5236\u4f5c<\/li>\n\n\n\n<li><strong>STEP 5<\/strong>\uff1aKOL\/KOC\/\u30e9\u30a4\u30d0\u30fc\u306e\u30ea\u30b5\u30fc\u30c1\u30fb\u9078\u5b9a\u30fb\u4ea4\u6e09<\/li>\n\n\n\n<li><strong>STEP 6<\/strong>\uff1a\u5c0f\u898f\u6a21\u30c6\u30b9\u30c8\u914d\u4fe1\u30fb\u52b9\u679c\u691c\u8a3c<\/li>\n\n\n\n<li><strong>STEP 7<\/strong>\uff1a\u52dd\u3061\u7b4b\u3092\u898b\u6975\u3081\u3066\u672c\u683c\u904b\u7528\u30fb\u4e88\u7b97\u62e1\u5927<\/li>\n<\/ul>\n\n\n\n<p>STEP 3\u306e\u4ee3\u7406\u5e97\u9078\u5b9a\u304c\u6210\u679c\u3092\u5927\u304d\u304f\u5de6\u53f3\u3057\u307e\u3059\u3002\u5317\u4eac\u30fb\u4e0a\u6d77\u306b\u62e0\u70b9\u3092\u6301\u3061\u3001\u30e9\u30a4\u30d0\u30fc\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u30fb\u7269\u6d41\u30d1\u30fc\u30c8\u30ca\u30fc\u30fb\u6cd5\u52d9\u77e5\u8b58\u3092\u7d71\u5408\u7684\u306b\u63d0\u4f9b\u3067\u304d\u308b\u4ee3\u7406\u5e97\u3092\u9078\u3073\u307e\u3057\u3087\u3046\u3002\u5177\u4f53\u7684\u306a\u4ee3\u7406\u5e97\u6bd4\u8f03\u306f\u3001<a href=\"https:\/\/workinginasia.com\/marketing\/china\/china-advertising-agency\/\">\u3010\u6700\u65b0\u7248\u3011\u4e2d\u56fd\u306b\u5f37\u3044\u983c\u308c\u308b\u5e83\u544a\u4ee3\u7406\u5e975\u9078\uff01\u9078\u3073\u65b9\u3082\u89e3\u8aac<\/a>\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%88%E3%82%8A%E4%B8%AD%E5%9B%BD%E5%B8%82%E5%A0%B4%E3%82%92%E7%9F%A5%E3%82%8A%E3%81%9F%E3%81%84%E6%96%B9%E3%81%B8\"><\/span>\u3088\u308a\u4e2d\u56fd\u5e02\u5834\u3092\u77e5\u308a\u305f\u3044\u65b9\u3078<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4e2d\u56fd\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5168\u4f53\u50cf\u306b\u3064\u3044\u3066\u306f<a href=\"https:\/\/workinginasia.com\/marketing\/china\/china-digital-marketing\/\">\u3010\u4e2d\u56fd\u7de8\u3011\u30a2\u30b8\u30a2\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059<\/a>\u3001SNS\u306e\u4f7f\u3044\u5206\u3051\u306f<a href=\"https:\/\/workinginasia.com\/marketing\/china\/china-sns-marketing\/\">\u30102026\u5e74\u6700\u65b0\u7248\u3011\u4e2d\u56fd\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u4e8b\u60c5\u3092\u5fb9\u5e95\u89e3\u8aac<\/a>\u3001\u5e83\u544a\u8cbb\u306e\u76f8\u5834\u306f<a href=\"https:\/\/workinginasia.com\/marketing\/china\/china-advertising-cost\/\">\u4e2d\u56fd\u3067\u5e83\u544a\u8cbb\u3092\u304b\u3051\u308b\u3079\u304d\u5a92\u4f53\u306f\u3069\u308c\uff1f\u5fb9\u5e95\u6bd4\u8f03<\/a>\u3001\u8d8a\u5883EC\u30fb\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u6226\u7565\u306f<a href=\"https:\/\/workinginasia.com\/marketing\/china\/china-cross-border-ec-inbound\/\">\u4e2d\u56fd\u9032\u51fa\u306b\u5fc5\u9808\uff01\u8d8a\u5883EC\u3068\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u3067\u6210\u679c\u3092\u51fa\u3059\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/a>\u3082\u3042\u308f\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%9C%80%E5%BE%8C%E3%81%AB\"><\/span>\u6700\u5f8c\u306b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" 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