{"id":6322,"date":"2026-05-16T16:13:28","date_gmt":"2026-05-16T08:13:28","guid":{"rendered":"https:\/\/workinginasia.com\/marketing\/?p=6322"},"modified":"2026-05-16T16:13:29","modified_gmt":"2026-05-16T08:13:29","slug":"china-cross-border-ec-inbound","status":"publish","type":"post","link":"https:\/\/workinginasia.com\/marketing\/china\/china-cross-border-ec-inbound\/","title":{"rendered":"\u4e2d\u56fd\u9032\u51fa\u306b\u5fc5\u9808\uff01\u8d8a\u5883EC\u3068\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u3067\u6210\u679c\u3092\u51fa\u3059\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565"},"content":{"rendered":"\n<p>\u4e2d\u56fd\u5e02\u5834\u3078\u306e\u9032\u51fa\u3092\u691c\u8a0e\u3059\u308b\u3068\u304d\u3001\u591a\u304f\u306e\u65e5\u672c\u4f01\u696d\u304c\u6700\u521d\u306b\u3076\u3064\u304b\u308b\u58c1\u304c\u300c\u8d8a\u5883EC\u3068\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u3001\u3069\u3061\u3089\u304b\u3089\u653b\u3081\u308b\u3079\u304d\u304b\u300d\u300c\u3069\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u3001\u3069\u3093\u306a\u9806\u756a\u3067\u6295\u8cc7\u3059\u3079\u304d\u304b\u300d\u3068\u3044\u3046\u6226\u7565\u8a2d\u8a08\u306e\u554f\u984c\u3067\u3059\u3002\u4e2d\u56fd\u306fGoogle\u30fbFacebook\u30fbLINE\u3068\u3044\u3063\u305f\u4e16\u754c\u6a19\u6e96\u306e\u30b5\u30fc\u30d3\u30b9\u304c\u4f7f\u3048\u305a\u3001WeChat\u30fbWeibo\u30fbRED\u30fbDouyin\u30fbBaidu\u3068\u3044\u3063\u305f\u72ec\u81ea\u306e\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u304c\u767a\u9054\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u65e5\u672c\u3084ASEAN\u8af8\u56fd\u3068\u306f\u5168\u304f\u7570\u306a\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u4e2d\u56fd\u5e02\u5834\u653b\u7565\u306e2\u5927\u8ef8\u3067\u3042\u308b\u300c\u8d8a\u5883EC\u300d\u3068\u300c\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u300d\u306b\u3064\u3044\u3066\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u9078\u5b9a\u304b\u3089KOL\u6d3b\u7528\u30fb\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u30fb\u6c7a\u6e08\u5bfe\u5fdc\u307e\u3067\u3001\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u4f53\u7cfb\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002\u4e2d\u56fd\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5168\u4f53\u50cf\u306b\u3064\u3044\u3066\u306f<a href=\"https:\/\/workinginasia.com\/marketing\/china\/china-digital-marketing\/\">\u3010\u4e2d\u56fd\u7de8\u3011\u30a2\u30b8\u30a2\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059<\/a>\u3001SNS\u5225\u306e\u4f7f\u3044\u5206\u3051\u306f<a href=\"https:\/\/workinginasia.com\/marketing\/china\/china-sns-marketing\/\">\u30102026\u5e74\u6700\u65b0\u7248\u3011\u4e2d\u56fd\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u4e8b\u60c5\u3092\u5fb9\u5e95\u89e3\u8aac<\/a>\u3001\u5a92\u4f53\u5225\u306e\u5e83\u544a\u8cbb\u76f8\u5834\u306f<a href=\"https:\/\/workinginasia.com\/marketing\/china\/china-advertising-cost\/\">\u4e2d\u56fd\u3067\u5e83\u544a\u8cbb\u3092\u304b\u3051\u308b\u3079\u304d\u5a92\u4f53\u306f\u3069\u308c\uff1f\u5fb9\u5e95\u6bd4\u8f03<\/a>\u3082\u3042\u308f\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-cross-border-ec-inbound\/#%E4%B8%AD%E5%9B%BD%E9%80%B2%E5%87%BA%E3%81%AE3%E3%81%A4%E3%81%AE%E3%83%A2%E3%83%BC%E3%83%89%EF%BC%9A%E8%B6%8A%E5%A2%83EC%E3%83%BB%E7%8F%BE%E5%9C%B0%E6%B3%95%E4%BA%BAEC%E3%83%BB%E3%82%A4%E3%83%B3%E3%83%90%E3%82%A6%E3%83%B3%E3%83%89\" title=\"\u4e2d\u56fd\u9032\u51fa\u306e3\u3064\u306e\u30e2\u30fc\u30c9\uff1a\u8d8a\u5883EC\u30fb\u73fe\u5730\u6cd5\u4ebaEC\u30fb\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\">\u4e2d\u56fd\u9032\u51fa\u306e3\u3064\u306e\u30e2\u30fc\u30c9\uff1a\u8d8a\u5883EC\u30fb\u73fe\u5730\u6cd5\u4ebaEC\u30fb\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-cross-border-ec-inbound\/#%E8%B6%8A%E5%A2%83EC%E6%88%A6%E7%95%A5%EF%BC%9A%E3%83%97%E3%83%A9%E3%83%83%E3%83%88%E3%83%95%E3%82%A9%E3%83%BC%E3%83%A0%E9%81%B8%E5%AE%9A%E3%81%8C%E6%88%90%E5%90%A6%E3%82%92%E5%88%86%E3%81%91%E3%82%8B\" title=\"\u8d8a\u5883EC\u6226\u7565\uff1a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u9078\u5b9a\u304c\u6210\u5426\u3092\u5206\u3051\u308b\">\u8d8a\u5883EC\u6226\u7565\uff1a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u9078\u5b9a\u304c\u6210\u5426\u3092\u5206\u3051\u308b<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-cross-border-ec-inbound\/#Tmall_Global%EF%BC%88%E5%A4%A9%E7%8C%AB%E5%9B%BD%E9%9A%9B%EF%BC%89\" title=\"Tmall Global\uff08\u5929\u732b\u56fd\u969b\uff09\">Tmall Global\uff08\u5929\u732b\u56fd\u969b\uff09<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-cross-border-ec-inbound\/#JD_Worldwide%EF%BC%88%E4%BA%AC%E6%9D%B1%E5%9B%BD%E9%9A%9B%EF%BC%89\" title=\"JD Worldwide\uff08\u4eac\u6771\u56fd\u969b\uff09\">JD Worldwide\uff08\u4eac\u6771\u56fd\u969b\uff09<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-cross-border-ec-inbound\/#RED_EC%EF%BC%88%E5%B0%8F%E7%B4%85%E6%9B%B8%E5%95%86%E5%9F%8E%EF%BC%89\" title=\"RED EC\uff08\u5c0f\u7d05\u66f8\u5546\u57ce\uff09\">RED EC\uff08\u5c0f\u7d05\u66f8\u5546\u57ce\uff09<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-cross-border-ec-inbound\/#Douyin_EC%EF%BC%88%E6%8A%96%E9%9F%B3%E5%B0%8F%E5%BA%97%EF%BC%89\" title=\"Douyin EC\uff08\u6296\u97f3\u5c0f\u5e97\uff09\">Douyin EC\uff08\u6296\u97f3\u5c0f\u5e97\uff09<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-cross-border-ec-inbound\/#%E5%95%86%E6%9D%90%E5%88%A5%E3%81%AE%E8%B6%8A%E5%A2%83EC%E3%83%97%E3%83%A9%E3%83%83%E3%83%88%E3%83%95%E3%82%A9%E3%83%BC%E3%83%A0%E9%81%B8%E3%81%B3\" title=\"\u5546\u6750\u5225\u306e\u8d8a\u5883EC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u9078\u3073\">\u5546\u6750\u5225\u306e\u8d8a\u5883EC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u9078\u3073<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-cross-border-ec-inbound\/#%E8%B6%8A%E5%A2%83EC%E3%81%A7%E6%88%90%E6%9E%9C%E3%82%92%E5%87%BA%E3%81%99%E3%81%9F%E3%82%81%E3%81%AE%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E8%A8%AD%E8%A8%88\" title=\"\u8d8a\u5883EC\u3067\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8a2d\u8a08\">\u8d8a\u5883EC\u3067\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8a2d\u8a08<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-cross-border-ec-inbound\/#1_RED%E3%81%A7%E3%81%AE%E8%AA%8D%E7%9F%A5%E7%8D%B2%E5%BE%97%E3%83%BB%E5%8F%A3%E3%82%B3%E3%83%9F%E9%86%B8%E6%88%90\" title=\"1. RED\u3067\u306e\u8a8d\u77e5\u7372\u5f97\u30fb\u53e3\u30b3\u30df\u91b8\u6210\">1. RED\u3067\u306e\u8a8d\u77e5\u7372\u5f97\u30fb\u53e3\u30b3\u30df\u91b8\u6210<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-cross-border-ec-inbound\/#2_Douyin%E3%83%A9%E3%82%A4%E3%83%96%E3%82%B3%E3%83%9E%E3%83%BC%E3%82%B9%E3%81%A7%E3%81%AE%E4%B8%80%E6%B0%97%E5%A3%B2%E3%82%8A\" title=\"2. Douyin\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3067\u306e\u4e00\u6c17\u58f2\u308a\">2. Douyin\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3067\u306e\u4e00\u6c17\u58f2\u308a<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-cross-border-ec-inbound\/#3_Weibo%E3%83%BBTmall%E5%BA%97%E8%88%97%E5%BA%83%E5%91%8A%E3%81%A7%E3%81%AE%E6%B5%81%E5%85%A5%E5%8A%A0%E9%80%9F\" title=\"3. Weibo\u30fbTmall\u5e97\u8217\u5e83\u544a\u3067\u306e\u6d41\u5165\u52a0\u901f\">3. Weibo\u30fbTmall\u5e97\u8217\u5e83\u544a\u3067\u306e\u6d41\u5165\u52a0\u901f<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-cross-border-ec-inbound\/#4_WeChat%E3%83%9F%E3%83%8B%E3%83%97%E3%83%AD%E3%82%B0%E3%83%A9%E3%83%A0%E3%81%A7%E3%81%AE%E3%83%AA%E3%83%94%E3%83%BC%E3%82%BF%E3%83%BC%E8%82%B2%E6%88%90\" title=\"4. WeChat\u30df\u30cb\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u306e\u30ea\u30d4\u30fc\u30bf\u30fc\u80b2\u6210\">4. 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href=\"https:\/\/workinginasia.com\/marketing\/china\/china-cross-border-ec-inbound\/#%E8%A8%AA%E6%97%A5%E4%B8%AD%E5%9B%BD%E4%BA%BA%E3%81%AE%E6%83%85%E5%A0%B1%E5%8F%8E%E9%9B%86%E8%A1%8C%E5%8B%95%E3%82%92%E7%90%86%E8%A7%A3%E3%81%99%E3%82%8B\" title=\"\u8a2a\u65e5\u4e2d\u56fd\u4eba\u306e\u60c5\u5831\u53ce\u96c6\u884c\u52d5\u3092\u7406\u89e3\u3059\u308b\">\u8a2a\u65e5\u4e2d\u56fd\u4eba\u306e\u60c5\u5831\u53ce\u96c6\u884c\u52d5\u3092\u7406\u89e3\u3059\u308b<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-cross-border-ec-inbound\/#%E3%82%A4%E3%83%B3%E3%83%90%E3%82%A6%E3%83%B3%E3%83%89%E6%96%BD%E7%AD%96%E3%81%AE3%E6%9C%AC%E6%9F%B1\" title=\"\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u65bd\u7b56\u306e3\u672c\u67f1\">\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u65bd\u7b56\u306e3\u672c\u67f1<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-cross-border-ec-inbound\/#%E8%B6%8A%E5%A2%83EC_%C3%97_%E3%82%A4%E3%83%B3%E3%83%90%E3%82%A6%E3%83%B3%E3%83%89%E3%81%AE%E7%9B%B8%E4%B9%97%E5%8A%B9%E6%9E%9C%E3%82%92%E7%8B%99%E3%81%86\" title=\"\u8d8a\u5883EC \u00d7 \u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u306e\u76f8\u4e57\u52b9\u679c\u3092\u72d9\u3046\">\u8d8a\u5883EC \u00d7 \u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u306e\u76f8\u4e57\u52b9\u679c\u3092\u72d9\u3046<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-cross-border-ec-inbound\/#%E4%B8%AD%E5%9B%BD%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E5%AE%9F%E8%A1%8C%E4%BD%93%E5%88%B6%E3%81%AE%E7%B5%84%E3%81%BF%E6%96%B9\" title=\"\u4e2d\u56fd\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5b9f\u884c\u4f53\u5236\u306e\u7d44\u307f\u65b9\">\u4e2d\u56fd\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5b9f\u884c\u4f53\u5236\u306e\u7d44\u307f\u65b9<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-cross-border-ec-inbound\/#%E6%88%A6%E7%95%A5%E7%AB%8B%E6%A1%88%E3%81%A7%E3%82%88%E3%81%8F%E3%81%82%E3%82%8B3%E3%81%A4%E3%81%AE%E5%A4%B1%E6%95%97\" title=\"\u6226\u7565\u7acb\u6848\u3067\u3088\u304f\u3042\u308b3\u3064\u306e\u5931\u6557\">\u6226\u7565\u7acb\u6848\u3067\u3088\u304f\u3042\u308b3\u3064\u306e\u5931\u6557<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-cross-border-ec-inbound\/#%E5%A4%B1%E6%95%971%EF%BC%9A%E3%80%8C%E3%81%A8%E3%82%8A%E3%81%82%E3%81%88%E3%81%9ATmall_Global%E3%81%AB%E5%87%BA%E5%BA%97%E3%80%8D%E3%81%A0%E3%81%91%E3%81%A7%E6%BA%80%E8%B6%B3%E3%81%97%E3%81%A6%E3%81%97%E3%81%BE%E3%81%86\" title=\"\u5931\u65571\uff1a\u300c\u3068\u308a\u3042\u3048\u305aTmall Global\u306b\u51fa\u5e97\u300d\u3060\u3051\u3067\u6e80\u8db3\u3057\u3066\u3057\u307e\u3046\">\u5931\u65571\uff1a\u300c\u3068\u308a\u3042\u3048\u305aTmall Global\u306b\u51fa\u5e97\u300d\u3060\u3051\u3067\u6e80\u8db3\u3057\u3066\u3057\u307e\u3046<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-cross-border-ec-inbound\/#%E5%A4%B1%E6%95%972%EF%BC%9A%E3%82%A4%E3%83%B3%E3%83%90%E3%82%A6%E3%83%B3%E3%83%89%E3%81%A8%E8%B6%8A%E5%A2%83EC%E3%82%92%E5%88%A5%E9%83%A8%E7%BD%B2%E3%81%A7%E5%88%86%E6%96%AD%E3%81%97%E3%81%A6%E3%81%97%E3%81%BE%E3%81%86\" title=\"\u5931\u65572\uff1a\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u3068\u8d8a\u5883EC\u3092\u5225\u90e8\u7f72\u3067\u5206\u65ad\u3057\u3066\u3057\u307e\u3046\">\u5931\u65572\uff1a\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u3068\u8d8a\u5883EC\u3092\u5225\u90e8\u7f72\u3067\u5206\u65ad\u3057\u3066\u3057\u307e\u3046<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-cross-border-ec-inbound\/#%E5%A4%B1%E6%95%973%EF%BC%9A%E6%97%A5%E6%9C%AC%E5%B8%82%E5%A0%B4%E3%81%AE%E6%88%90%E5%8A%9F%E4%BD%93%E9%A8%93%E3%82%92%E3%81%9D%E3%81%AE%E3%81%BE%E3%81%BE%E6%8C%81%E3%81%A1%E8%BE%BC%E3%82%80\" title=\"\u5931\u65573\uff1a\u65e5\u672c\u5e02\u5834\u306e\u6210\u529f\u4f53\u9a13\u3092\u305d\u306e\u307e\u307e\u6301\u3061\u8fbc\u3080\">\u5931\u65573\uff1a\u65e5\u672c\u5e02\u5834\u306e\u6210\u529f\u4f53\u9a13\u3092\u305d\u306e\u307e\u307e\u6301\u3061\u8fbc\u3080<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-cross-border-ec-inbound\/#%E6%9C%80%E5%BE%8C%E3%81%AB\" title=\"\u6700\u5f8c\u306b\">\u6700\u5f8c\u306b<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%AD%E5%9B%BD%E9%80%B2%E5%87%BA%E3%81%AE3%E3%81%A4%E3%81%AE%E3%83%A2%E3%83%BC%E3%83%89%EF%BC%9A%E8%B6%8A%E5%A2%83EC%E3%83%BB%E7%8F%BE%E5%9C%B0%E6%B3%95%E4%BA%BAEC%E3%83%BB%E3%82%A4%E3%83%B3%E3%83%90%E3%82%A6%E3%83%B3%E3%83%89\"><\/span>\u4e2d\u56fd\u9032\u51fa\u306e3\u3064\u306e\u30e2\u30fc\u30c9\uff1a\u8d8a\u5883EC\u30fb\u73fe\u5730\u6cd5\u4ebaEC\u30fb\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u4e2d\u56fd\u5e02\u5834\u306e\u653b\u7565\u30d1\u30bf\u30fc\u30f3\u306f\u3001\u5927\u304d\u304f3\u3064\u306b\u5206\u985e\u3067\u304d\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u5fc5\u8981\u306a\u6295\u8cc7\u984d\u30fb\u30b9\u30d4\u30fc\u30c9\u611f\u30fb\u898f\u5236\u5bfe\u5fdc\u304c\u5927\u304d\u304f\u7570\u306a\u308b\u305f\u3081\u3001\u81ea\u793e\u306e\u4f53\u529b\u3068\u5546\u6750\u7279\u6027\u306b\u5408\u308f\u305b\u305f\u9078\u629e\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u9032\u51fa\u30e2\u30fc\u30c9<\/th><th>\u4e3b\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/th><th>\u521d\u671f\u6295\u8cc7<\/th><th>\u7acb\u3061\u4e0a\u3052\u30b9\u30d4\u30fc\u30c9<\/th><th>\u898f\u5236\u30ea\u30b9\u30af<\/th><\/tr><\/thead><tbody><tr><td>\u8d8a\u5883EC\uff08\u4fdd\u7a0e\u533a\u30e2\u30c7\u30eb\uff09<\/td><td>Tmall Global \/ JD Worldwide \/ RED EC<\/td><td>\u4e2d<\/td><td>\u901f\u3044\uff08\u6570\u30f6\u6708\uff09<\/td><td>\u4f4e\u301c\u4e2d<\/td><\/tr><tr><td>\u73fe\u5730\u6cd5\u4ebaEC\uff08\u4e00\u822c\u8cbf\u6613\uff09<\/td><td>Tmall \/ JD.com \/ Pinduoduo<\/td><td>\u5927<\/td><td>\u9045\u3044\uff081\u5e74\u4ee5\u4e0a\uff09<\/td><td>\u9ad8<\/td><\/tr><tr><td>\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\uff08\u8a2a\u65e5\u4e2d\u56fd\u4eba\uff09<\/td><td>RED \/ Weibo \/ WeChat<\/td><td>\u5c0f\u301c\u4e2d<\/td><td>\u975e\u5e38\u306b\u901f\u3044\uff08\u5373\u65e5\u301c\uff09<\/td><td>\u4f4e<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u521d\u3081\u3066\u4e2d\u56fd\u5e02\u5834\u306b\u30c1\u30e3\u30ec\u30f3\u30b8\u3059\u308b\u4f01\u696d\u306b\u306f\u3001\u30ea\u30b9\u30af\u304c\u4f4e\u304f\u7acb\u3061\u4e0a\u3052\u304c\u901f\u3044\u300c\u8d8a\u5883EC\u300d\u307e\u305f\u306f\u300c\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u300d\u304b\u3089\u59cb\u3081\u308b\u3053\u3068\u3092\u5f37\u304f\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%B6%8A%E5%A2%83EC%E6%88%A6%E7%95%A5%EF%BC%9A%E3%83%97%E3%83%A9%E3%83%83%E3%83%88%E3%83%95%E3%82%A9%E3%83%BC%E3%83%A0%E9%81%B8%E5%AE%9A%E3%81%8C%E6%88%90%E5%90%A6%E3%82%92%E5%88%86%E3%81%91%E3%82%8B\"><\/span>\u8d8a\u5883EC\u6226\u7565\uff1a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u9078\u5b9a\u304c\u6210\u5426\u3092\u5206\u3051\u308b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/fe-k5UsnETzhoA-unsplash-1024x683.jpg\" alt=\"\" class=\"wp-image-6327\" srcset=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/fe-k5UsnETzhoA-unsplash-1024x683.jpg 1024w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/fe-k5UsnETzhoA-unsplash-300x200.jpg 300w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/fe-k5UsnETzhoA-unsplash-768x512.jpg 768w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/fe-k5UsnETzhoA-unsplash-1536x1024.jpg 1536w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/fe-k5UsnETzhoA-unsplash-2048x1365.jpg 2048w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/fe-k5UsnETzhoA-unsplash-940x627.jpg 940w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u8d8a\u5883EC\u306f\u3001\u4e2d\u56fd\u6cd5\u4eba\u3092\u8a2d\u7acb\u305b\u305a\u65e5\u672c\u304b\u3089\u306e\u8f38\u51fa\u5f62\u614b\u3067\u53c2\u5165\u3067\u304d\u308b\u305f\u3081\u3001\u521d\u671f\u6295\u8cc7\u3092\u6291\u3048\u306a\u304c\u3089\u4e2d\u56fd\u672c\u571f\u306e\u6d88\u8cbb\u8005\u306b\u30ea\u30fc\u30c1\u3067\u304d\u308b\u512a\u308c\u305f\u30e2\u30c7\u30eb\u3067\u3059\u3002\u305f\u3060\u3057\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3054\u3068\u306b\u51fa\u5e97\u8981\u4ef6\u30fb\u624b\u6570\u6599\u30fb\u30e6\u30fc\u30b6\u30fc\u5c64\u304c\u5927\u304d\u304f\u7570\u306a\u308b\u305f\u3081\u3001\u5546\u6750\u306b\u5408\u3063\u305f\u9078\u5b9a\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tmall_Global%EF%BC%88%E5%A4%A9%E7%8C%AB%E5%9B%BD%E9%9A%9B%EF%BC%89\"><\/span>Tmall Global\uff08\u5929\u732b\u56fd\u969b\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30a2\u30ea\u30d0\u30d0\u30b0\u30eb\u30fc\u30d7\u304c\u904b\u55b6\u3059\u308b\u4e2d\u56fd\u6700\u5927\u306e\u8d8a\u5883EC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3002\u6708\u9593\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\u5104\u4eba\u3092\u8a87\u308b\u6700\u5927\u306e\u96c6\u5ba2\u529b\u3092\u6301\u3064\u4e00\u65b9\u3067\u3001\u51fa\u5e97\u5be9\u67fb\u304c\u53b3\u3057\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u529b\u30fb\u58f2\u4e0a\u5b9f\u7e3e\u30fb\u5e74\u9593\u7dad\u6301\u8cbb\uff08\u6570\u5341\u4e07\u5143\u301c\uff09\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<strong>\u5927\u624b\u30fb\u4e2d\u5805\u30e1\u30fc\u30ab\u30fc\u306e\u672c\u683c\u9032\u51fa\u5411\u3051<\/strong>\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"JD_Worldwide%EF%BC%88%E4%BA%AC%E6%9D%B1%E5%9B%BD%E9%9A%9B%EF%BC%89\"><\/span>JD Worldwide\uff08\u4eac\u6771\u56fd\u969b\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4eac\u6771\uff08JD.com\uff09\u30b0\u30eb\u30fc\u30d7\u304c\u904b\u55b6\u3059\u308b\u8d8a\u5883EC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3002Tmall Global\u306b\u6b21\u3050\u898f\u6a21\u3092\u6301\u3061\u3001\u7279\u306b\u5bb6\u96fb\u30fb3C\u88fd\u54c1\u30fb\u5065\u5eb7\u98df\u54c1\u306e\u30e6\u30fc\u30b6\u30fc\u5c64\u304c\u539a\u3044\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u3002\u81ea\u793e\u7269\u6d41\u7db2\u306b\u5f37\u307f\u304c\u3042\u308a\u3001\u914d\u9001\u54c1\u8cea\u3084\u6b63\u898f\u54c1\u4fdd\u8a3c\u3078\u306e\u4fe1\u983c\u5ea6\u304c\u9ad8\u3044\u70b9\u3082\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"RED_EC%EF%BC%88%E5%B0%8F%E7%B4%85%E6%9B%B8%E5%95%86%E5%9F%8E%EF%BC%89\"><\/span>RED EC\uff08\u5c0f\u7d05\u66f8\u5546\u57ce\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u53e3\u30b3\u30dfSNS\u300cRED\uff08\u5c0f\u7d05\u66f8\uff09\u300d\u5185\u306b\u7d71\u5408\u3055\u308c\u305fEC\u6a5f\u80fd\u3002SNS\u3067\u306e\u8a8d\u77e5\u7372\u5f97\u304b\u3089\u8cfc\u8cb7\u307e\u3067\u30921\u3064\u306e\u30a2\u30d7\u30ea\u5185\u3067\u5b8c\u7d50\u3067\u304d\u308b\u305f\u3081\u3001\u30b3\u30b9\u30e1\u30fb\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30fb\u30d9\u30d3\u30fc\u7528\u54c1\u306a\u3069\u3001\u53e3\u30b3\u30df\u8a34\u6c42\u3068\u76f8\u6027\u306e\u826f\u3044\u5546\u6750\u3067\u6025\u6210\u9577\u3057\u3066\u3044\u307e\u3059\u3002\u51fa\u5e97\u30cf\u30fc\u30c9\u30eb\u304cTmall Global\u3088\u308a\u4f4e\u3081\u3067\u3001\u4e2d\u5c0f\u30d6\u30e9\u30f3\u30c9\u306b\u3082\u9580\u6238\u304c\u958b\u304b\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Douyin_EC%EF%BC%88%E6%8A%96%E9%9F%B3%E5%B0%8F%E5%BA%97%EF%BC%89\"><\/span>Douyin EC\uff08\u6296\u97f3\u5c0f\u5e97\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30b7\u30e7\u30fc\u30c8\u52d5\u753b\u30fb\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306eDouyin\u5185\u306b\u7d71\u5408\u3055\u308c\u305fEC\u3002\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u30e9\u30a4\u30d6\u914d\u4fe1\u3092\u8d77\u70b9\u3068\u3057\u305f\u300c\u8208\u5473\u767a\u898b\u578b\u300d\u8cfc\u8cb7\u304c\u4e2d\u5fc3\u3067\u3001Tmall\/JD\u306e\u3088\u3046\u306a\u691c\u7d22\u578bEC\u3068\u306f\u8cfc\u8cb7\u4f53\u9a13\u304c\u5168\u304f\u7570\u306a\u308a\u307e\u3059\u3002\u98df\u54c1\u30fb\u65e5\u7528\u54c1\u30fb\u30a2\u30d1\u30ec\u30eb\u306a\u3069\u300c\u5b9f\u6f14\u3067\u9b45\u529b\u304c\u4f1d\u308f\u308b\u5546\u6750\u300d\u306b\u5f37\u307f\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%95%86%E6%9D%90%E5%88%A5%E3%81%AE%E8%B6%8A%E5%A2%83EC%E3%83%97%E3%83%A9%E3%83%83%E3%83%88%E3%83%95%E3%82%A9%E3%83%BC%E3%83%A0%E9%81%B8%E3%81%B3\"><\/span>\u5546\u6750\u5225\u306e\u8d8a\u5883EC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u9078\u3073<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u5546\u6750\u30b8\u30e3\u30f3\u30eb<\/th><th>\u63a8\u5968\u30e1\u30a4\u30f3<\/th><th>\u63a8\u5968\u30b5\u30d6<\/th><\/tr><\/thead><tbody><tr><td>\u30b3\u30b9\u30e1\u30fb\u30b9\u30ad\u30f3\u30b1\u30a2<\/td><td>RED EC \/ Tmall Global<\/td><td>Douyin EC<\/td><\/tr><tr><td>\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30fb\u30a2\u30d1\u30ec\u30eb<\/td><td>Tmall Global \/ RED EC<\/td><td>Douyin EC<\/td><\/tr><tr><td>\u98df\u54c1\u30fb\u98f2\u6599<\/td><td>Tmall Global \/ Douyin EC<\/td><td>JD Worldwide<\/td><\/tr><tr><td>\u5bb6\u96fb\u30fb\u30ac\u30b8\u30a7\u30c3\u30c8<\/td><td>JD Worldwide \/ Tmall Global<\/td><td>Douyin EC<\/td><\/tr><tr><td>\u30d9\u30d3\u30fc\u30fb\u30ad\u30c3\u30ba<\/td><td>RED EC \/ Tmall Global<\/td><td>JD Worldwide<\/td><\/tr><tr><td>\u5065\u5eb7\u98df\u54c1\u30fb\u30b5\u30d7\u30ea<\/td><td>JD Worldwide \/ Tmall Global<\/td><td>RED EC<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%B6%8A%E5%A2%83EC%E3%81%A7%E6%88%90%E6%9E%9C%E3%82%92%E5%87%BA%E3%81%99%E3%81%9F%E3%82%81%E3%81%AE%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E8%A8%AD%E8%A8%88\"><\/span>\u8d8a\u5883EC\u3067\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8a2d\u8a08<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/zhang-kaiyv-fp-atvi5WuE-unsplash-1024x683.jpg\" alt=\"\" class=\"wp-image-6326\" srcset=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/zhang-kaiyv-fp-atvi5WuE-unsplash-1024x683.jpg 1024w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/zhang-kaiyv-fp-atvi5WuE-unsplash-300x200.jpg 300w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/zhang-kaiyv-fp-atvi5WuE-unsplash-768x512.jpg 768w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/zhang-kaiyv-fp-atvi5WuE-unsplash-1536x1024.jpg 1536w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/zhang-kaiyv-fp-atvi5WuE-unsplash-2048x1365.jpg 2048w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/zhang-kaiyv-fp-atvi5WuE-unsplash-940x627.jpg 940w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u8d8a\u5883EC\u306f\u300c\u51fa\u5e97\u3057\u305f\u3060\u3051\u300d\u3067\u306f\u7d76\u5bfe\u306b\u58f2\u308c\u307e\u305b\u3093\u3002\u4e2d\u56fd\u672c\u571f\u306eSNS\u30fbKOL\u30fb\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u9001\u5ba2\u8a2d\u8a08\u304c\u3001\u58f2\u4e0a\u3092\u6c7a\u5b9a\u3065\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_RED%E3%81%A7%E3%81%AE%E8%AA%8D%E7%9F%A5%E7%8D%B2%E5%BE%97%E3%83%BB%E5%8F%A3%E3%82%B3%E3%83%9F%E9%86%B8%E6%88%90\"><\/span>1. RED\u3067\u306e\u8a8d\u77e5\u7372\u5f97\u30fb\u53e3\u30b3\u30df\u91b8\u6210<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8d8a\u5883EC\u5546\u54c1\u306e\u8cfc\u8cb7\u691c\u8a0e\u30d7\u30ed\u30bb\u30b9\u3067\u306f\u3001\u307b\u307c\u5fc5\u305aRED\u3067\u691c\u7d22\u30fb\u53e3\u30b3\u30df\u30c1\u30a7\u30c3\u30af\u304c\u884c\u308f\u308c\u307e\u3059\u3002\u51fa\u5e97\u3068\u540c\u6642\u306b\u3001RED\u3067\u30d6\u30e9\u30f3\u30c9\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u958b\u8a2d\u3057\u3001KOC\uff08\u4e00\u822c\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\uff09\u306b\u3088\u308b\u53e3\u30b3\u30df\u6295\u7a3f\u3092\u8a08\u753b\u7684\u306b\u7a4d\u307f\u4e0a\u3052\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002100\u301c300\u672c\u7a0b\u5ea6\u306e\u81ea\u7136\u306a\u6295\u7a3f\u30923\u301c6\u30f6\u6708\u304b\u3051\u3066\u7a4d\u307f\u4e0a\u3052\u308b\u3068\u3001\u691c\u7d22\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u5b89\u5fc3\u3057\u3066\u8cfc\u5165\u3067\u304d\u308b\u74b0\u5883\u304c\u6574\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Douyin%E3%83%A9%E3%82%A4%E3%83%96%E3%82%B3%E3%83%9E%E3%83%BC%E3%82%B9%E3%81%A7%E3%81%AE%E4%B8%80%E6%B0%97%E5%A3%B2%E3%82%8A\"><\/span>2. Douyin\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3067\u306e\u4e00\u6c17\u58f2\u308a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Douyin\u306e\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306f\u3001\u4e2d\u56fdEC\u5e02\u5834\u306e\u6570\u5341%\u3092\u5360\u3081\u308b\u4e3b\u8981\u30c1\u30e3\u30cd\u30eb\u3067\u3059\u3002\u4e2d\u4f4d\u301c\u30c8\u30c3\u30d7\u30af\u30e9\u30b9\u306e\u30e9\u30a4\u30d0\u30fc\u3068\u30bf\u30a4\u30a2\u30c3\u30d7\u3059\u308c\u3070\u30011\u56de\u306e\u914d\u4fe1\u3067\u6570\u5343\u301c\u6570\u4e07\u4ef6\u306e\u8ca9\u58f2\u304c\u53ef\u80fd\u3067\u3059\u3002\u65b0\u5546\u54c1\u30ed\u30fc\u30f3\u30c1\u3084\u5728\u5eab\u6d88\u5316\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u3001\u8a08\u753b\u7684\u306b\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u67a0\u3092\u78ba\u4fdd\u3059\u308b\u306e\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Weibo%E3%83%BBTmall%E5%BA%97%E8%88%97%E5%BA%83%E5%91%8A%E3%81%A7%E3%81%AE%E6%B5%81%E5%85%A5%E5%8A%A0%E9%80%9F\"><\/span>3. Weibo\u30fbTmall\u5e97\u8217\u5e83\u544a\u3067\u306e\u6d41\u5165\u52a0\u901f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Weibo\u3067\u306e\u30c8\u30ec\u30f3\u30c9\u30ad\u30fc\u30ef\u30fc\u30c9\u6d3b\u7528\u3001Tmall\u5e97\u8217\u5185\u5e83\u544a\uff08\u6dd8\u5b9d\u76f4\u901a\u8eca\u30fb\u945a\u77f3\u5c55\u4f4d\u306a\u3069\uff09\u3078\u306e\u6295\u8cc7\u306b\u3088\u308a\u3001\u691c\u7d22\u6d41\u5165\u3068\u30d6\u30e9\u30f3\u30c9\u6307\u540d\u6d41\u5165\u3092\u6700\u5927\u5316\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u5e83\u544a\u4e88\u7b97\u914d\u5206\u306e\u8003\u3048\u65b9\u306f\u3001<a href=\"https:\/\/workinginasia.com\/marketing\/china\/china-advertising-cost\/\">\u4e2d\u56fd\u3067\u5e83\u544a\u8cbb\u3092\u304b\u3051\u308b\u3079\u304d\u5a92\u4f53\u306f\u3069\u308c\uff1f\u5fb9\u5e95\u6bd4\u8f03<\/a>\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_WeChat%E3%83%9F%E3%83%8B%E3%83%97%E3%83%AD%E3%82%B0%E3%83%A9%E3%83%A0%E3%81%A7%E3%81%AE%E3%83%AA%E3%83%94%E3%83%BC%E3%82%BF%E3%83%BC%E8%82%B2%E6%88%90\"><\/span>4. WeChat\u30df\u30cb\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u306e\u30ea\u30d4\u30fc\u30bf\u30fc\u80b2\u6210<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u521d\u56de\u8cfc\u5165\u8005\u3092WeChat\u30df\u30cb\u30d7\u30ed\u30b0\u30e9\u30e0\u3084WeChat\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u8a98\u5c0e\u3057\u3001\u7d99\u7d9a\u63a5\u70b9\u3092\u6301\u3064\u3053\u3068\u3067\u30ea\u30d4\u30fc\u30c8\u8cfc\u8cb7\u3068LTV\u6700\u5927\u5316\u3092\u72d9\u3044\u307e\u3059\u3002\u4e2d\u56fd\u5e02\u5834\u306f\u65b0\u898f\u7372\u5f97\u30b3\u30b9\u30c8\u304c\u9ad8\u3044\u305f\u3081\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u80b2\u6210\u306e\u4ed5\u7d44\u307f\u304c\u5229\u76ca\u7387\u3092\u5927\u304d\u304f\u5de6\u53f3\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%A4%E3%83%B3%E3%83%90%E3%82%A6%E3%83%B3%E3%83%89%E6%88%A6%E7%95%A5%EF%BC%9A%E8%A8%AA%E6%97%A5%E4%B8%AD%E5%9B%BD%E4%BA%BA%E3%82%92%E5%8F%96%E3%82%8A%E8%BE%BC%E3%82%80\"><\/span>\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u6226\u7565\uff1a\u8a2a\u65e5\u4e2d\u56fd\u4eba\u3092\u53d6\u308a\u8fbc\u3080<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/zhe-zhang-FnofG9kJXb0-unsplash-1024x768.jpg\" alt=\"\" class=\"wp-image-6325\" srcset=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/zhe-zhang-FnofG9kJXb0-unsplash-1024x768.jpg 1024w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/zhe-zhang-FnofG9kJXb0-unsplash-300x225.jpg 300w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/zhe-zhang-FnofG9kJXb0-unsplash-768x576.jpg 768w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/zhe-zhang-FnofG9kJXb0-unsplash-1536x1152.jpg 1536w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/zhe-zhang-FnofG9kJXb0-unsplash-2048x1536.jpg 2048w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/zhe-zhang-FnofG9kJXb0-unsplash-940x705.jpg 940w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u3082\u30461\u3064\u306e\u4e2d\u56fd\u5e02\u5834\u653b\u7565\u8ef8\u304c\u300c\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\uff08\u8a2a\u65e5\u4e2d\u56fd\u4eba\uff09\u300d\u3067\u3059\u3002\u30b3\u30ed\u30ca\u798d\u3092\u7d4c\u3066\u8a2a\u65e5\u9700\u8981\u306f\u6025\u56de\u5fa9\u3057\u3066\u304a\u308a\u3001\u7279\u306b\u500b\u4eba\u65c5\u884c\uff08FIT\uff09\u3068\u9ad8\u6d88\u8cbb\u5c64\u306e\u6bd4\u7387\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u306f\u8d8a\u5883EC\u3068\u9055\u3063\u3066\u300c\u65e5\u672c\u56fd\u5185\u306e\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u3060\u3051\u3067\u5bfe\u5fdc\u53ef\u80fd\u300d\u306a\u305f\u3081\u3001\u6700\u3082\u7740\u624b\u3057\u3084\u3059\u3044\u4e2d\u56fd\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%A8%AA%E6%97%A5%E4%B8%AD%E5%9B%BD%E4%BA%BA%E3%81%AE%E6%83%85%E5%A0%B1%E5%8F%8E%E9%9B%86%E8%A1%8C%E5%8B%95%E3%82%92%E7%90%86%E8%A7%A3%E3%81%99%E3%82%8B\"><\/span>\u8a2a\u65e5\u4e2d\u56fd\u4eba\u306e\u60c5\u5831\u53ce\u96c6\u884c\u52d5\u3092\u7406\u89e3\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8a2a\u65e5\u4e2d\u56fd\u4eba\u306f\u3001\u65c5\u884c\u524d\u306e\u60c5\u5831\u53ce\u96c6\u3092\u4e3b\u306b\u4ee5\u4e0b\u306e\u4e2d\u56fdSNS\u3067\u884c\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<ul>\n<li><strong>RED\uff08\u5c0f\u7d05\u66f8\uff09<\/strong>\uff1a\u65c5\u884c\u8a08\u753b\u30fb\u30b0\u30eb\u30e1\u30fb\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u60c5\u5831\u306e\u691c\u7d22\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3002\u300c\u65e5\u672c+\u5730\u540d+\u30b8\u30e3\u30f3\u30eb\u300d\u3067\u306e\u691c\u7d22\u304c\u65e5\u5e38\u5316<\/li>\n\n\n\n<li><strong>Douyin\uff08\u6296\u97f3\uff09<\/strong>\uff1a\u30b7\u30e7\u30fc\u30c8\u52d5\u753b\u3067\u65c5\u884c\u5148\u306e\u30a4\u30e1\u30fc\u30b8\u3092\u81a8\u3089\u307e\u305b\u308b\u30c4\u30fc\u30eb<\/li>\n\n\n\n<li><strong>Mafengwo\uff08\u99ac\u8702\u7aa9\uff09<\/strong>\uff1a\u4e2d\u56fd\u7248TripAdvisor\u3002\u8a73\u7d30\u306a\u65c5\u884c\u30ec\u30d3\u30e5\u30fc<\/li>\n\n\n\n<li><strong>Ctrip\uff08\u643a\u7a0b\uff09<\/strong>\uff1a\u4e2d\u56fd\u6700\u5927\u7d1a\u306eOTA\u3002\u822a\u7a7a\u5238\u30fb\u30db\u30c6\u30eb\u4e88\u7d04\u3068\u60c5\u5831\u53ce\u96c6<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%A4%E3%83%B3%E3%83%90%E3%82%A6%E3%83%B3%E3%83%89%E6%96%BD%E7%AD%96%E3%81%AE3%E6%9C%AC%E6%9F%B1\"><\/span>\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u65bd\u7b56\u306e3\u672c\u67f1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\u2460 RED\u3067\u300c\u65e5\u672c\u300d\u95a2\u9023\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5927\u91cf\u914d\u4fe1<\/h4>\n\n\n\n<p>\u5e97\u8217\u30fb\u65bd\u8a2d\u30fb\u89b3\u5149\u5730\u30fb\u5546\u54c1\u306e\u9b45\u529b\u3092\u3001\u4e2d\u56fd\u8a9e\u30cd\u30a4\u30c6\u30a3\u30d6\u304c\u66f8\u3044\u305fRED\u30ce\u30fc\u30c8\uff08\u6295\u7a3f\uff09\u3068\u3057\u3066\u7d99\u7d9a\u7684\u306b\u767a\u4fe1\u3057\u307e\u3059\u3002\u300c\u65e5\u672c\u65c5\u884c\u3067\u8cb7\u3046\u3079\u304d\u304a\u571f\u7523\u300d\u300c\u6771\u4eac\u3067\u884c\u304f\u3079\u304d\u30ec\u30b9\u30c8\u30e9\u30f3\u300d\u306a\u3069\u3001\u691c\u7d22\u3055\u308c\u308b\u65c5\u884c\u95a2\u9023\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u610f\u8b58\u3057\u305f\u8a2d\u8a08\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2461 \u8a2a\u65e5KOL\u306e\u62db\u81f4\u30fb\u30bf\u30a4\u30a2\u30c3\u30d7<\/h4>\n\n\n\n<p>\u4e2d\u56fd\u306e\u65c5\u884c\u7cfb\u30fb\u30b0\u30eb\u30e1\u7cfb\u30fb\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u7cfbKOL\u3092\u8a2a\u65e5\u62db\u81f4\u3057\u3001\u73fe\u5730\u4f53\u9a13\u3092\u6295\u7a3f\u3057\u3066\u3082\u3089\u3044\u307e\u3059\u30021\u56de\u306e\u6295\u7a3f\u3067\u6570\u5341\u4e07\u301c\u6570\u767e\u4e07\u30ea\u30fc\u30c1\u304c\u898b\u8fbc\u3081\u3001\u300c\u6b21\u306b\u65e5\u672c\u306b\u884c\u3063\u305f\u3089\u7d76\u5bfe\u884c\u304f\u300d\u3068\u3044\u3046\u8cfc\u8cb7\u610f\u6b32\u3092\u559a\u8d77\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2462 \u5e97\u8217\u30fb\u65bd\u8a2d\u306e\u4e2d\u56fd\u5bfe\u5fdc\u6574\u5099<\/h4>\n\n\n\n<ul>\n<li>Alipay\u30fbWeChat Pay\u306e\u6c7a\u6e08\u5bfe\u5fdc\uff08\u4e2d\u56fd\u4eba\u89b3\u5149\u5ba2\u306b\u3068\u3063\u3066\u306f\u5fc5\u9808\u30a4\u30f3\u30d5\u30e9\uff09<\/li>\n\n\n\n<li>\u4e2d\u56fd\u8a9e\u30e1\u30cb\u30e5\u30fc\u30fb\u6848\u5185\u8868\u793a\u306e\u6574\u5099<\/li>\n\n\n\n<li>\u4e2d\u56fd\u8a9e\u5bfe\u5fdc\u30b9\u30bf\u30c3\u30d5\u306e\u914d\u7f6e or \u7ffb\u8a33\u30c7\u30d0\u30a4\u30b9\u6d3b\u7528<\/li>\n\n\n\n<li>RED\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u3067\u306e\u5e97\u8217\u60c5\u5831\u767a\u4fe1<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%B6%8A%E5%A2%83EC_%C3%97_%E3%82%A4%E3%83%B3%E3%83%90%E3%82%A6%E3%83%B3%E3%83%89%E3%81%AE%E7%9B%B8%E4%B9%97%E5%8A%B9%E6%9E%9C%E3%82%92%E7%8B%99%E3%81%86\"><\/span>\u8d8a\u5883EC \u00d7 \u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u306e\u76f8\u4e57\u52b9\u679c\u3092\u72d9\u3046<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/zalfa-imani-gm1O51YuTHI-unsplash-1024x683.jpg\" alt=\"\" class=\"wp-image-6324\" srcset=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/zalfa-imani-gm1O51YuTHI-unsplash-1024x683.jpg 1024w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/zalfa-imani-gm1O51YuTHI-unsplash-300x200.jpg 300w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/zalfa-imani-gm1O51YuTHI-unsplash-768x512.jpg 768w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/zalfa-imani-gm1O51YuTHI-unsplash-1536x1024.jpg 1536w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/zalfa-imani-gm1O51YuTHI-unsplash-2048x1365.jpg 2048w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/zalfa-imani-gm1O51YuTHI-unsplash-940x627.jpg 940w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" 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Global\u7b49\uff09\u306eQR\u30b3\u30fc\u30c9\u3092\u8a18\u8f09\u3059\u308b\u3053\u3068\u3067\u3001\u5e30\u56fd\u5f8c\u306e\u7d99\u7d9a\u8cfc\u8cb7\u306b\u7e4b\u3052\u308b\u65bd\u7b56\u3067\u3059\u3002\u300c\u65e5\u672c\u3067\u8cb7\u3063\u3066\u826f\u304b\u3063\u305f\u2192\u4e2d\u56fd\u3067\u3082\u7d99\u7d9a\u8cfc\u5165\u3057\u305f\u3044\u300d\u3068\u3044\u3046\u5f37\u3044\u52d5\u6a5f\u3092\u4f5c\u308c\u308b\u305f\u3081\u3001\u6975\u3081\u3066\u52b9\u7387\u7684\u306aLTV\u6700\u5927\u5316\u65bd\u7b56\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%AD%E5%9B%BD%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E5%AE%9F%E8%A1%8C%E4%BD%93%E5%88%B6%E3%81%AE%E7%B5%84%E3%81%BF%E6%96%B9\"><\/span>\u4e2d\u56fd\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5b9f\u884c\u4f53\u5236\u306e\u7d44\u307f\u65b9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u8d8a\u5883EC\u3082\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u3082\u3001\u4e2d\u56fd\u672c\u571f\u306eSNS\u904b\u7528\u30fbKOL\u624b\u914d\u30fb\u5e83\u544a\u30a2\u30ab\u30a6\u30f3\u30c8\u958b\u8a2d\u306b\u306f\u3001\u4e2d\u56fd\u6cd5\u4eba\u3092\u6301\u3064\u4ee3\u7406\u5e97\u30d1\u30fc\u30c8\u30ca\u30fc\u306e\u5b58\u5728\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u81ea\u793e\u5185\u3067\u5168\u3066\u3092\u62b1\u3048\u8fbc\u3082\u3046\u3068\u3059\u308b\u3068\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u958b\u8a2d\u3060\u3051\u3067\u6570\u30f6\u6708\u6b62\u307e\u308b\u3053\u3068\u3082\u73cd\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u4ee3\u7406\u5e97\u9078\u5b9a\u306e\u5177\u4f53\u7684\u306a\u6bd4\u8f03\u30dd\u30a4\u30f3\u30c8\u3084\u3001\u983c\u308c\u308b\u4ee3\u7406\u5e975\u793e\u306e\u8a73\u7d30\u306f\u3001<a 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