{"id":6315,"date":"2026-05-16T14:03:37","date_gmt":"2026-05-16T06:03:37","guid":{"rendered":"https:\/\/workinginasia.com\/marketing\/?p=6315"},"modified":"2026-05-16T14:03:38","modified_gmt":"2026-05-16T06:03:38","slug":"china-advertising-cost","status":"publish","type":"post","link":"https:\/\/workinginasia.com\/marketing\/china\/china-advertising-cost\/","title":{"rendered":"\u4e2d\u56fd\u3067\u5e83\u544a\u8cbb\u3092\u304b\u3051\u308b\u3079\u304d\u5a92\u4f53\u306f\u3069\u308c\uff1fWeChat\u30fbWeibo\u30fbRED\u30fbDouyin\u30fbBaidu\u3092\u5fb9\u5e95\u6bd4\u8f03"},"content":{"rendered":"\n<p>\u300c\u4e2d\u56fd\u5e02\u5834\u3067\u5e83\u544a\u3092\u59cb\u3081\u305f\u3044\u3051\u308c\u3069\u3001\u3069\u306e\u5a92\u4f53\u306b\u3044\u304f\u3089\u6295\u4e0b\u3059\u3079\u304d\u304b\u5206\u304b\u3089\u306a\u3044\u300d\u300c\u73fe\u5730\u4ee3\u7406\u5e97\u304b\u3089\u898b\u7a4d\u308a\u3092\u53d6\u3063\u305f\u304c\u3001\u76f8\u5834\u611f\u304c\u306a\u304f\u3066\u59a5\u5f53\u6027\u3092\u5224\u65ad\u3067\u304d\u306a\u3044\u300d\u3068\u3044\u3046\u3054\u76f8\u8ac7\u3092\u591a\u304f\u9802\u304d\u307e\u3059\u3002\u4e2d\u56fd\u306e\u5e83\u544a\u5a92\u4f53\u306f\u65e5\u672c\u4ee5\u4e0a\u306b\u591a\u69d8\u3067\u3001\u8ab2\u91d1\u5f62\u614b\u30fb\u6700\u4f4e\u51fa\u7a3f\u91d1\u984d\u30fb\u904b\u7528\u30ed\u30b8\u30c3\u30af\u3082\u5a92\u4f53\u3054\u3068\u306b\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u4e2d\u56fd\u306e\u4e3b\u8981\u5e83\u544a\u5a92\u4f53\uff08WeChat\u30fbWeibo\u30fbRED\u30fbDouyin\u30fbBaidu\uff09\u306e\u6700\u4f4e\u51fa\u7a3f\u91d1\u984d\u30fbCPM\/CPC\u76f8\u5834\u30fb\u8ab2\u91d1\u5f62\u614b\u30fb\u5546\u6750\u3068\u306e\u76f8\u6027\u3092\u5fb9\u5e95\u6bd4\u8f03\u3057\u307e\u3059\u3002\u3042\u308f\u305b\u3066\u3001\u6708\u4e88\u7b97100\u4e07\u5186\u30fb300\u4e07\u5186\u30fb1000\u4e07\u5186\u306e\u30e2\u30c7\u30eb\u914d\u5206\u4f8b\u3082\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u5404SNS\u306e\u57fa\u790e\u77e5\u8b58\u306b\u3064\u3044\u3066\u306f<a 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ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-advertising-cost\/#%E4%B8%AD%E5%9B%BD%E5%BA%83%E5%91%8A%E3%81%AE%E4%BA%88%E7%AE%97%E3%82%92%E8%80%83%E3%81%88%E3%82%8B%E5%89%8D%E3%81%AB%E6%8A%BC%E3%81%95%E3%81%88%E3%82%8B%E3%81%B9%E3%81%8D3%E3%81%A4%E3%81%AE%E5%89%8D%E6%8F%90\" title=\"\u4e2d\u56fd\u5e83\u544a\u306e\u4e88\u7b97\u3092\u8003\u3048\u308b\u524d\u306b\u62bc\u3055\u3048\u308b\u3079\u304d3\u3064\u306e\u524d\u63d0\">\u4e2d\u56fd\u5e83\u544a\u306e\u4e88\u7b97\u3092\u8003\u3048\u308b\u524d\u306b\u62bc\u3055\u3048\u308b\u3079\u304d3\u3064\u306e\u524d\u63d0<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-advertising-cost\/#1_%E5%BA%83%E5%91%8A%E3%82%A2%E3%82%AB%E3%82%A6%E3%83%B3%E3%83%88%E9%96%8B%E8%A8%AD%E3%81%AB%E3%81%AF%E4%B8%AD%E5%9B%BD%E6%B3%95%E4%BA%BA%E3%81%8C%E5%8E%9F%E5%89%87%E5%BF%85%E8%A6%81\" title=\"1. \u5e83\u544a\u30a2\u30ab\u30a6\u30f3\u30c8\u958b\u8a2d\u306b\u306f\u4e2d\u56fd\u6cd5\u4eba\u304c\u539f\u5247\u5fc5\u8981\">1. \u5e83\u544a\u30a2\u30ab\u30a6\u30f3\u30c8\u958b\u8a2d\u306b\u306f\u4e2d\u56fd\u6cd5\u4eba\u304c\u539f\u5247\u5fc5\u8981<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-advertising-cost\/#2_%E5%AA%92%E4%BD%93%E3%81%94%E3%81%A8%E3%81%AB%E6%9C%80%E4%BD%8E%E5%87%BA%E7%A8%BF%E9%87%91%E9%A1%8D%E3%81%8C%E5%A4%A7%E3%81%8D%E3%81%8F%E7%95%B0%E3%81%AA%E3%82%8B\" title=\"2. \u5a92\u4f53\u3054\u3068\u306b\u6700\u4f4e\u51fa\u7a3f\u91d1\u984d\u304c\u5927\u304d\u304f\u7570\u306a\u308b\">2. 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ez-toc-heading-5\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-advertising-cost\/#%E4%B8%AD%E5%9B%BD%E4%B8%BB%E8%A6%815%E5%AA%92%E4%BD%93%E3%81%AE%E5%BA%83%E5%91%8A%E8%B2%BB%E3%83%BB%E8%AA%B2%E9%87%91%E4%BD%93%E7%B3%BB%E4%B8%80%E8%A6%A7\" title=\"\u4e2d\u56fd\u4e3b\u89815\u5a92\u4f53\u306e\u5e83\u544a\u8cbb\u30fb\u8ab2\u91d1\u4f53\u7cfb\u4e00\u89a7\">\u4e2d\u56fd\u4e3b\u89815\u5a92\u4f53\u306e\u5e83\u544a\u8cbb\u30fb\u8ab2\u91d1\u4f53\u7cfb\u4e00\u89a7<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-advertising-cost\/#%E5%AA%92%E4%BD%93%E5%88%A5%E3%81%AE%E8%B2%BB%E7%94%A8%E6%84%9F%E3%81%A8%E7%89%B9%E5%BE%B4%E3%82%92%E8%A9%B3%E3%81%97%E3%81%8F%E8%A7%A3%E8%AA%AC\" 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href=\"https:\/\/workinginasia.com\/marketing\/china\/china-advertising-cost\/#Weibo%E5%BA%83%E5%91%8A%EF%BC%9A%E6%8B%A1%E6%95%A3%E5%8A%9B%E3%83%BBKOL%E3%82%BF%E3%82%A4%E3%82%A2%E3%83%83%E3%83%97%E3%81%A7%E3%83%90%E3%82%BA%E3%82%92%E7%8B%99%E3%81%86\" title=\"Weibo\u5e83\u544a\uff1a\u62e1\u6563\u529b\u30fbKOL\u30bf\u30a4\u30a2\u30c3\u30d7\u3067\u30d0\u30ba\u3092\u72d9\u3046\">Weibo\u5e83\u544a\uff1a\u62e1\u6563\u529b\u30fbKOL\u30bf\u30a4\u30a2\u30c3\u30d7\u3067\u30d0\u30ba\u3092\u72d9\u3046<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-advertising-cost\/#RED%E5%BA%83%E5%91%8A%EF%BC%9A%E5%A5%B3%E6%80%A7%E5%B1%A4%E3%83%BB%E8%B3%BC%E8%B2%B7%E6%A4%9C%E8%A8%8E%E3%83%95%E3%82%A7%E3%83%BC%E3%82%BA%E3%81%AB%E7%9B%B4%E7%B5%90\" 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ez-toc-heading-13\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-advertising-cost\/#%E6%9C%88100%E4%B8%87%E5%86%86%E3%83%97%E3%83%A9%E3%83%B3%EF%BC%9A%E3%83%86%E3%82%B9%E3%83%88%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E5%90%91%E3%81%91\" title=\"\u6708100\u4e07\u5186\u30d7\u30e9\u30f3\uff1a\u30c6\u30b9\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5411\u3051\">\u6708100\u4e07\u5186\u30d7\u30e9\u30f3\uff1a\u30c6\u30b9\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5411\u3051<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-advertising-cost\/#%E6%9C%88300%E4%B8%87%E5%86%86%E3%83%97%E3%83%A9%E3%83%B3%EF%BC%9A%E6%9C%AC%E6%A0%BC%E9%81%8B%E7%94%A8%E3%83%95%E3%82%A7%E3%83%BC%E3%82%BA\" title=\"\u6708300\u4e07\u5186\u30d7\u30e9\u30f3\uff1a\u672c\u683c\u904b\u7528\u30d5\u30a7\u30fc\u30ba\">\u6708300\u4e07\u5186\u30d7\u30e9\u30f3\uff1a\u672c\u683c\u904b\u7528\u30d5\u30a7\u30fc\u30ba<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-advertising-cost\/#%E6%9C%881000%E4%B8%87%E5%86%86%E3%83%97%E3%83%A9%E3%83%B3%EF%BC%9A%E5%A4%A7%E5%9E%8B%E3%82%AD%E3%83%A3%E3%83%B3%E3%83%9A%E3%83%BC%E3%83%B3%E3%83%BB%E5%B8%82%E5%A0%B4%E7%A2%BA%E7%AB%8B%E3%83%95%E3%82%A7%E3%83%BC%E3%82%BA\" title=\"\u67081000\u4e07\u5186\u30d7\u30e9\u30f3\uff1a\u5927\u578b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30fb\u5e02\u5834\u78ba\u7acb\u30d5\u30a7\u30fc\u30ba\">\u67081000\u4e07\u5186\u30d7\u30e9\u30f3\uff1a\u5927\u578b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30fb\u5e02\u5834\u78ba\u7acb\u30d5\u30a7\u30fc\u30ba<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-advertising-cost\/#%E5%AA%92%E4%BD%93%E9%81%B8%E5%AE%9A%E3%81%A7%E3%82%88%E3%81%8F%E3%81%82%E3%82%8B%E5%A4%B1%E6%95%97%E3%83%91%E3%82%BF%E3%83%BC%E3%83%B33%E3%81%A4\" title=\"\u5a92\u4f53\u9078\u5b9a\u3067\u3088\u304f\u3042\u308b\u5931\u6557\u30d1\u30bf\u30fc\u30f33\u3064\">\u5a92\u4f53\u9078\u5b9a\u3067\u3088\u304f\u3042\u308b\u5931\u6557\u30d1\u30bf\u30fc\u30f33\u3064<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-advertising-cost\/#%E5%A4%B1%E6%95%971%EF%BC%9A%E3%80%8C%E3%81%A8%E3%82%8A%E3%81%82%E3%81%88%E3%81%9AWeChat%E3%80%8D%E3%81%A7%E4%BA%88%E7%AE%97%E3%82%92%E6%8A%95%E4%B8%8B%E3%81%97%E3%81%A6%E3%81%97%E3%81%BE%E3%81%86\" title=\"\u5931\u65571\uff1a\u300c\u3068\u308a\u3042\u3048\u305aWeChat\u300d\u3067\u4e88\u7b97\u3092\u6295\u4e0b\u3057\u3066\u3057\u307e\u3046\">\u5931\u65571\uff1a\u300c\u3068\u308a\u3042\u3048\u305aWeChat\u300d\u3067\u4e88\u7b97\u3092\u6295\u4e0b\u3057\u3066\u3057\u307e\u3046<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-advertising-cost\/#%E5%A4%B1%E6%95%972%EF%BC%9A%E7%B4%94%E5%BA%83%E5%91%8A%E3%81%A0%E3%81%91%E3%81%AB%E5%81%8F%E9%87%8D%E3%81%97%E3%80%81KOLKOC%E6%96%BD%E7%AD%96%E3%81%AB%E4%BA%88%E7%AE%97%E3%82%92%E5%9B%9E%E3%81%95%E3%81%AA%E3%81%84\" title=\"\u5931\u65572\uff1a\u7d14\u5e83\u544a\u3060\u3051\u306b\u504f\u91cd\u3057\u3001KOL\/KOC\u65bd\u7b56\u306b\u4e88\u7b97\u3092\u56de\u3055\u306a\u3044\">\u5931\u65572\uff1a\u7d14\u5e83\u544a\u3060\u3051\u306b\u504f\u91cd\u3057\u3001KOL\/KOC\u65bd\u7b56\u306b\u4e88\u7b97\u3092\u56de\u3055\u306a\u3044<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-advertising-cost\/#%E5%A4%B1%E6%95%973%EF%BC%9A%E6%97%A5%E6%9C%AC%E3%81%AE%E3%82%AF%E3%83%AA%E3%82%A8%E3%82%A4%E3%83%86%E3%82%A3%E3%83%96%E3%82%92%E3%81%9D%E3%81%AE%E3%81%BE%E3%81%BE%E7%BF%BB%E8%A8%B3%E3%81%97%E3%81%A6%E4%BD%BF%E3%81%86\" title=\"\u5931\u65573\uff1a\u65e5\u672c\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u305d\u306e\u307e\u307e\u7ffb\u8a33\u3057\u3066\u4f7f\u3046\">\u5931\u65573\uff1a\u65e5\u672c\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u305d\u306e\u307e\u307e\u7ffb\u8a33\u3057\u3066\u4f7f\u3046<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-advertising-cost\/#%E5%AA%92%E4%BD%93%E9%81%B8%E5%AE%9A%E3%83%BB%E4%BA%88%E7%AE%97%E9%85%8D%E5%88%86%E3%81%A7%E3%81%8A%E6%82%A9%E3%81%BF%E3%81%AA%E3%82%89%E4%BB%A3%E7%90%86%E5%BA%97%E7%9B%B8%E8%AB%87%E3%81%8C%E3%81%8A%E3%81%99%E3%81%99%E3%82%81\" title=\"\u5a92\u4f53\u9078\u5b9a\u30fb\u4e88\u7b97\u914d\u5206\u3067\u304a\u60a9\u307f\u306a\u3089\u4ee3\u7406\u5e97\u76f8\u8ac7\u304c\u304a\u3059\u3059\u3081\">\u5a92\u4f53\u9078\u5b9a\u30fb\u4e88\u7b97\u914d\u5206\u3067\u304a\u60a9\u307f\u306a\u3089\u4ee3\u7406\u5e97\u76f8\u8ac7\u304c\u304a\u3059\u3059\u3081<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-advertising-cost\/#%E6%9C%80%E5%BE%8C%E3%81%AB\" title=\"\u6700\u5f8c\u306b\">\u6700\u5f8c\u306b<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%AD%E5%9B%BD%E5%BA%83%E5%91%8A%E3%81%AE%E4%BA%88%E7%AE%97%E3%82%92%E8%80%83%E3%81%88%E3%82%8B%E5%89%8D%E3%81%AB%E6%8A%BC%E3%81%95%E3%81%88%E3%82%8B%E3%81%B9%E3%81%8D3%E3%81%A4%E3%81%AE%E5%89%8D%E6%8F%90\"><\/span>\u4e2d\u56fd\u5e83\u544a\u306e\u4e88\u7b97\u3092\u8003\u3048\u308b\u524d\u306b\u62bc\u3055\u3048\u308b\u3079\u304d3\u3064\u306e\u524d\u63d0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/maranda-vandergriff-7aakZdIl4vg-unsplash-1-1024x681.jpg\" alt=\"\" class=\"wp-image-6316\" srcset=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/maranda-vandergriff-7aakZdIl4vg-unsplash-1-1024x681.jpg 1024w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/maranda-vandergriff-7aakZdIl4vg-unsplash-1-300x199.jpg 300w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/maranda-vandergriff-7aakZdIl4vg-unsplash-1-768x511.jpg 768w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/maranda-vandergriff-7aakZdIl4vg-unsplash-1-1536x1021.jpg 1536w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/maranda-vandergriff-7aakZdIl4vg-unsplash-1-2048x1362.jpg 2048w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/maranda-vandergriff-7aakZdIl4vg-unsplash-1-940x625.jpg 940w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%E5%BA%83%E5%91%8A%E3%82%A2%E3%82%AB%E3%82%A6%E3%83%B3%E3%83%88%E9%96%8B%E8%A8%AD%E3%81%AB%E3%81%AF%E4%B8%AD%E5%9B%BD%E6%B3%95%E4%BA%BA%E3%81%8C%E5%8E%9F%E5%89%87%E5%BF%85%E8%A6%81\"><\/span>1. \u5e83\u544a\u30a2\u30ab\u30a6\u30f3\u30c8\u958b\u8a2d\u306b\u306f\u4e2d\u56fd\u6cd5\u4eba\u304c\u539f\u5247\u5fc5\u8981<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>WeChat\u30fbWeibo\u30fbRED\u30fbDouyin\u30fbBaidu\u3044\u305a\u308c\u306e\u5e83\u544a\u30a2\u30ab\u30a6\u30f3\u30c8\u3082\u3001\u539f\u5247\u3068\u3057\u3066\u4e2d\u56fd\u6cd5\u4eba\uff08\u55b6\u696d\u8a31\u53ef\u8a3c\uff09\u306e\u4fdd\u6709\u304c\u524d\u63d0\u3068\u306a\u308a\u307e\u3059\u3002\u65e5\u672c\u4f01\u696d\u304c\u81ea\u793e\u3067\u76f4\u63a5\u958b\u8a2d\u3059\u308b\u306e\u306f\u73fe\u5b9f\u7684\u306b\u96e3\u3057\u3044\u305f\u3081\u3001\u73fe\u5730\u6cd5\u4eba\u3092\u6301\u3064\u5e83\u544a\u4ee3\u7406\u5e97\u7d4c\u7531\u3067\u904b\u7528\u3059\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u4ee3\u7406\u5e97\u7d4c\u7531\u306e\u5834\u5408\u3001\u5a92\u4f53\u8cbb\u3068\u306f\u5225\u306b\u4ee3\u7406\u5e97\u624b\u6570\u6599\uff08\u5a92\u4f53\u8cbb\u306e15\u301c25%\u7a0b\u5ea6\u304c\u76f8\u5834\uff09\u304c\u767a\u751f\u3059\u308b\u70b9\u306b\u3082\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%E5%AA%92%E4%BD%93%E3%81%94%E3%81%A8%E3%81%AB%E6%9C%80%E4%BD%8E%E5%87%BA%E7%A8%BF%E9%87%91%E9%A1%8D%E3%81%8C%E5%A4%A7%E3%81%8D%E3%81%8F%E7%95%B0%E3%81%AA%E3%82%8B\"><\/span>2. \u5a92\u4f53\u3054\u3068\u306b\u6700\u4f4e\u51fa\u7a3f\u91d1\u984d\u304c\u5927\u304d\u304f\u7570\u306a\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u65e5\u672c\u306eGoogle\/Facebook\u5e83\u544a\u306e\u3088\u3046\u306b\u300c1\u65e5\u6570\u5343\u5186\u304b\u3089\u59cb\u3081\u3089\u308c\u308b\u300d\u3068\u3044\u3046\u308f\u3051\u306b\u306f\u3044\u304d\u307e\u305b\u3093\u3002\u4e2d\u56fd\u306e\u4e3b\u8981\u5a92\u4f53\u306f\u3001\u521d\u56de\u5165\u91d1\u984d\uff08\u30d7\u30ea\u30da\u30a4\u30c9\u65b9\u5f0f\uff09\u3068\u3057\u3066\u6570\u4e07\u5143\u301c\u6570\u5341\u4e07\u5143\u306e\u524d\u91d1\u3092\u6c42\u3081\u3089\u308c\u308b\u30b1\u30fc\u30b9\u304c\u591a\u304f\u3001\u30c6\u30b9\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u3064\u3082\u308a\u3067\u3082\u4e00\u5b9a\u898f\u6a21\u306e\u4e88\u7b97\u78ba\u4fdd\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%E3%80%8C%E5%BA%83%E5%91%8A%E8%B2%BB%E3%80%8D%E3%81%A0%E3%81%91%E3%81%A7%E3%81%AA%E3%81%8F%E3%80%8CKOLKOC%E8%B2%BB%E3%80%8D%E3%80%8C%E3%82%AF%E3%83%AA%E3%82%A8%E3%82%A4%E3%83%86%E3%82%A3%E3%83%96%E8%B2%BB%E3%80%8D%E3%82%82%E5%88%A5%E4%BA%88%E7%AE%97\"><\/span>3. \u300c\u5e83\u544a\u8cbb\u300d\u3060\u3051\u3067\u306a\u304f\u300cKOL\/KOC\u8cbb\u300d\u300c\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u8cbb\u300d\u3082\u5225\u4e88\u7b97<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4e2d\u56fd\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u5a92\u4f53\u3078\u306e\u7d14\u5e83\u544a\u8cbb\u306b\u52a0\u3048\u3066\u3001KOL\uff08\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\uff09\u3084KOC\uff08\u4e00\u822c\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\uff09\u3078\u306e\u30bf\u30a4\u30a2\u30c3\u30d7\u8cbb\u7528\u3001\u4e2d\u56fd\u8a9e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u5236\u4f5c\u8cbb\u304c\u5225\u9014\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u3092\u542b\u3081\u305f\u7dcf\u984d\u3067\u4e88\u7b97\u3092\u7d44\u307e\u306a\u3044\u3068\u3001\u8a08\u753b\u3068\u5b9f\u884c\u304c\u5927\u304d\u304f\u30ba\u30ec\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%AD%E5%9B%BD%E4%B8%BB%E8%A6%815%E5%AA%92%E4%BD%93%E3%81%AE%E5%BA%83%E5%91%8A%E8%B2%BB%E3%83%BB%E8%AA%B2%E9%87%91%E4%BD%93%E7%B3%BB%E4%B8%80%E8%A6%A7\"><\/span>\u4e2d\u56fd\u4e3b\u89815\u5a92\u4f53\u306e\u5e83\u544a\u8cbb\u30fb\u8ab2\u91d1\u4f53\u7cfb\u4e00\u89a7<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"703\" src=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/lea-peng-D8mfiZPpViE-unsplash-1024x703.jpg\" alt=\"\" class=\"wp-image-6306\" srcset=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/lea-peng-D8mfiZPpViE-unsplash-1024x703.jpg 1024w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/lea-peng-D8mfiZPpViE-unsplash-300x206.jpg 300w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/lea-peng-D8mfiZPpViE-unsplash-768x528.jpg 768w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/lea-peng-D8mfiZPpViE-unsplash-1536x1055.jpg 1536w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/lea-peng-D8mfiZPpViE-unsplash-2048x1407.jpg 2048w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/lea-peng-D8mfiZPpViE-unsplash-940x646.jpg 940w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u4e3b\u8981\u5a92\u4f53\u306e\u5e83\u544a\u8cbb\u306e\u76ee\u5b89\u3068\u8ab2\u91d1\u5f62\u614b\u3092\u4e00\u89a7\u3067\u6574\u7406\u3057\u307e\u3057\u305f\u3002\u70ba\u66ff\u3084\u6642\u671f\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6761\u4ef6\u3067\u5927\u304d\u304f\u5909\u52d5\u3059\u308b\u305f\u3081\u3001\u3042\u304f\u307e\u30672026\u5e74\u6642\u70b9\u306e\u53c2\u8003\u5024\u3068\u3057\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u5a92\u4f53<\/th><th>\u4e3b\u306a\u8ab2\u91d1\u5f62\u614b<\/th><th>CPM\/CPC\u76ee\u5b89<\/th><th>\u521d\u56de\u5165\u91d1\u76ee\u5b89<\/th><th>\u5f37\u307f<\/th><\/tr><\/thead><tbody><tr><td>WeChat<\/td><td>CPM \/ CPC \/ CPA<\/td><td>CPM 50\u301c150\u5143 \/ CPC 1\u301c5\u5143<\/td><td>5\u4e07\u5143\u301c<\/td><td>\u7cbe\u7dfb\u30bf\u30fc\u30b2\u30fbCV\u76f4\u7d50<\/td><\/tr><tr><td>Weibo<\/td><td>CPM \/ CPC \/ CPE<\/td><td>CPM 30\u301c100\u5143 \/ CPC 0.5\u301c3\u5143<\/td><td>3\u4e07\u5143\u301c<\/td><td>\u62e1\u6563\u529b\u30fbKOL\u9023\u52d5<\/td><\/tr><tr><td>RED<\/td><td>CPM \/ CPC \/ CPE<\/td><td>CPM 80\u301c200\u5143 \/ CPC 1.5\u301c6\u5143<\/td><td>5\u4e07\u5143\u301c<\/td><td>\u8cfc\u8cb7\u76f4\u7d50\u30fb\u5973\u6027\u5c64<\/td><\/tr><tr><td>Douyin<\/td><td>CPM \/ CPC \/ OCPM<\/td><td>CPM 30\u301c120\u5143 \/ CPC 0.3\u301c2\u5143<\/td><td>5\u4e07\u5143\u301c<\/td><td>\u52d5\u753b\u62e1\u6563\u30fb\u30e9\u30a4\u30d6\u9001\u5ba2<\/td><\/tr><tr><td>Baidu<\/td><td>CPC\uff08\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\uff09<\/td><td>CPC 2\u301c30\u5143\uff08\u696d\u754c\u5dee\u5927\uff09<\/td><td>6,000\u5143\u301c<\/td><td>\u691c\u7d22\u610f\u56f3\u30fb\u30ea\u30fc\u30c9\u7372\u5f97<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u203b 1\u5143 \u2252 21\u301c22\u5186\u63db\u7b97\uff082026\u5e74\u6642\u70b9\uff09\u3002\u5b9f\u969b\u306e\u8cbb\u7528\u306f\u696d\u754c\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30fb\u5b63\u7bc0\u8981\u56e0\u3067\u5927\u304d\u304f\u5909\u52d5\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%AA%92%E4%BD%93%E5%88%A5%E3%81%AE%E8%B2%BB%E7%94%A8%E6%84%9F%E3%81%A8%E7%89%B9%E5%BE%B4%E3%82%92%E8%A9%B3%E3%81%97%E3%81%8F%E8%A7%A3%E8%AA%AC\"><\/span>\u5a92\u4f53\u5225\u306e\u8cbb\u7528\u611f\u3068\u7279\u5fb4\u3092\u8a73\u3057\u304f\u89e3\u8aac<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/jacky-yu-fLoACMyETBo-unsplash-1-1024x683.jpg\" alt=\"\" class=\"wp-image-6302\" srcset=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/jacky-yu-fLoACMyETBo-unsplash-1-1024x683.jpg 1024w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/jacky-yu-fLoACMyETBo-unsplash-1-300x200.jpg 300w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/jacky-yu-fLoACMyETBo-unsplash-1-768x512.jpg 768w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/jacky-yu-fLoACMyETBo-unsplash-1-1536x1024.jpg 1536w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/jacky-yu-fLoACMyETBo-unsplash-1-2048x1365.jpg 2048w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/jacky-yu-fLoACMyETBo-unsplash-1-940x627.jpg 940w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"WeChat%E5%BA%83%E5%91%8A%EF%BC%9A%E7%B2%BE%E7%B7%BB%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%83%BBCV%E7%9B%B4%E7%B5%90%E3%81%AB%E5%BC%B7%E3%81%84\"><\/span>WeChat\u5e83\u544a\uff1a\u7cbe\u7dfb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30fbCV\u76f4\u7d50\u306b\u5f37\u3044<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>WeChat\u306e\u4e3b\u306a\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306f\u300c\u30e2\u30fc\u30e1\u30f3\u30c4\u5e83\u544a\uff08\u30bf\u30a4\u30e0\u30e9\u30a4\u30f3\u633f\u5165\uff09\u300d\u300c\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u8a18\u4e8b\u5185\u5e83\u544a\u300d\u300c\u30df\u30cb\u30d7\u30ed\u30b0\u30e9\u30e0\u5e83\u544a\u300d\u300c\u52d5\u753b\u30c1\u30e3\u30f3\u30cd\u30eb\uff08\u8996\u983b\u53f7\uff09\u5e83\u544a\u300d\u3067\u3059\u3002CPM\u306f50\u301c150\u5143\uff08\u7d041,100\u301c3,300\u5186\uff09\u7a0b\u5ea6\u3068\u6bd4\u8f03\u7684\u9ad8\u3081\u3067\u3059\u304c\u3001\u5730\u57df\u30fb\u5e74\u9f62\u30fb\u8208\u5473\u95a2\u5fc3\u30fb\u7aef\u672b\u30fb\u6240\u5f97\u5c64\u306a\u3069\u7cbe\u7dfb\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u3067\u3001CV\u76f4\u7d50\u65bd\u7b56\u306b\u5411\u3044\u3066\u3044\u307e\u3059\u3002\u521d\u56de\u5165\u91d1\u306f5\u4e07\u5143\uff08\u7d04110\u4e07\u5186\uff09\u301c\u304c\u4e00\u822c\u7684\u3067\u3059\u3002BtoB\u30fb\u9ad8\u5358\u4fa1\u5546\u6750\u30fb\u4f1a\u54e1\u5236\u30b5\u30fc\u30d3\u30b9\u30fb\u5e97\u8217\u9001\u5ba2\u3067\u4e88\u7b97\u3092\u6295\u4e0b\u3059\u308b\u4fa1\u5024\u304c\u9ad8\u3044\u5a92\u4f53\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Weibo%E5%BA%83%E5%91%8A%EF%BC%9A%E6%8B%A1%E6%95%A3%E5%8A%9B%E3%83%BBKOL%E3%82%BF%E3%82%A4%E3%82%A2%E3%83%83%E3%83%97%E3%81%A7%E3%83%90%E3%82%BA%E3%82%92%E7%8B%99%E3%81%86\"><\/span>Weibo\u5e83\u544a\uff1a\u62e1\u6563\u529b\u30fbKOL\u30bf\u30a4\u30a2\u30c3\u30d7\u3067\u30d0\u30ba\u3092\u72d9\u3046<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Weibo\u5e83\u544a\u306f\u300c\u30d5\u30a3\u30fc\u30c9\u5e83\u544a\u300d\u300c\u30d5\u30a1\u30f3\u7372\u5f97\u5e83\u544a\u300d\u300cKOL\u30bf\u30a4\u30a2\u30c3\u30d7\u5e83\u544a\u300d\u300c\u30c8\u30ec\u30f3\u30c9\u30ad\u30fc\u30ef\u30fc\u30c9\u5e83\u544a\u300d\u304c\u4e2d\u5fc3\u3067\u3059\u3002CPM\u306f30\u301c100\u5143\uff08\u7d04660\u301c2,200\u5186\uff09\u3068\u6bd4\u8f03\u7684\u5b89\u4fa1\u3067\u3001\u521d\u56de\u5165\u91d1\u30823\u4e07\u5143\uff08\u7d0466\u4e07\u5186\uff09\u301c\u3068\u4e2d\u56fd\u4e3b\u8981\u5a92\u4f53\u306e\u4e2d\u3067\u306f\u59cb\u3081\u3084\u3059\u3044\u90e8\u985e\u306b\u5165\u308a\u307e\u3059\u3002\u4e00\u65b9\u3001CV\u3088\u308a\u3082\u8a8d\u77e5\u7372\u5f97\u30fb\u62e1\u6563\u30fb\u8a71\u984c\u5316\u304c\u5f97\u610f\u306a\u5a92\u4f53\u3067\u3042\u308a\u3001\u65b0\u5546\u54c1\u30ed\u30fc\u30f3\u30c1\u3084\u5b63\u7bc0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u8d77\u70b9\u3068\u3057\u3066\u6d3b\u7528\u3055\u308c\u307e\u3059\u3002KOL\u30bf\u30a4\u30a2\u30c3\u30d7\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3068\u3001\u7d14\u5e83\u544a\u4ee5\u4e0a\u306e\u52b9\u679c\u304c\u898b\u8fbc\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"RED%E5%BA%83%E5%91%8A%EF%BC%9A%E5%A5%B3%E6%80%A7%E5%B1%A4%E3%83%BB%E8%B3%BC%E8%B2%B7%E6%A4%9C%E8%A8%8E%E3%83%95%E3%82%A7%E3%83%BC%E3%82%BA%E3%81%AB%E7%9B%B4%E7%B5%90\"><\/span>RED\u5e83\u544a\uff1a\u5973\u6027\u5c64\u30fb\u8cfc\u8cb7\u691c\u8a0e\u30d5\u30a7\u30fc\u30ba\u306b\u76f4\u7d50<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>RED\u306f\u300c\u30ce\u30fc\u30c8\u5e83\u544a\uff08\u4fe1\u606f\u6d41\u5e83\u544a\uff09\u300d\u300cKOL\/KOC\u30bf\u30a4\u30a2\u30c3\u30d7\u6295\u7a3f\u300d\u300cRED EC\u9023\u52d5\u300d\u304c\u4e3b\u6d41\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3067\u3059\u3002CPM\u306f80\u301c200\u5143\uff08\u7d041,800\u301c4,400\u5186\uff09\u3068\u4e2d\u56fdSNS\u306e\u4e2d\u3067\u6700\u3082\u9ad8\u3044\u6c34\u6e96\u3067\u3059\u304c\u300120\u301c30\u4ee3\u5973\u6027\u306e\u8cfc\u8cb7\u610f\u601d\u6c7a\u5b9a\u306b\u76f4\u7d50\u3059\u308b\u5f37\u529b\u306a\u30c1\u30e3\u30cd\u30eb\u3067\u3042\u308b\u305f\u3081\u3001\u30b3\u30b9\u30e1\u30fb\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30fb\u30d9\u30d3\u30fc\u30fb\u89b3\u5149\u306a\u3069\u3068\u306e\u76f8\u6027\u304c\u629c\u7fa4\u3067\u3059\u3002\u521d\u56de\u5165\u91d15\u4e07\u5143\u301c\u304c\u76ee\u5b89\u3002\u7d14\u5e83\u544a\u3060\u3051\u3067\u306a\u304fKOC\uff081\u6295\u7a3f\u6570\u5343\u5186\u301c\uff09\u306e\u53e3\u30b3\u30df\u65bd\u7b56\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u306e\u304c\u5b9a\u77f3\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Douyin%E5%BA%83%E5%91%8A%EF%BC%9A%E5%8B%95%E7%94%BB%E3%83%9C%E3%83%AA%E3%83%A5%E3%83%BC%E3%83%A0%E3%81%A8%E3%83%A9%E3%82%A4%E3%83%96%E3%82%B3%E3%83%9E%E3%83%BC%E3%82%B9%E3%81%A7%E5%8B%9D%E8%B2%A0\"><\/span>Douyin\u5e83\u544a\uff1a\u52d5\u753b\u30dc\u30ea\u30e5\u30fc\u30e0\u3068\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3067\u52dd\u8ca0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Douyin\u306e\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306f\u300c\u30a4\u30f3\u30d5\u30a3\u30fc\u30c9\u52d5\u753b\u5e83\u544a\u300d\u300c\u8d77\u52d5\u753b\u9762\u5e83\u544a\uff08Splash Ad\uff09\u300d\u300c\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u9001\u5ba2\u5e83\u544a\u300d\u300cKOL\/KOC\u30bf\u30a4\u30a2\u30c3\u30d7\u52d5\u753b\u300d\u306a\u3069\u591a\u5f69\u3067\u3059\u3002CPM\u306f30\u301c120\u5143\uff08\u7d04660\u301c2,640\u5186\uff09\u3068\u6bd4\u8f03\u7684\u5b89\u4fa1\u3067\u3001\u52d5\u753b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u5a01\u529b\u6b21\u7b2c\u3067\u5927\u5e45\u306a\u4f4eCPA\u3082\u72d9\u3048\u307e\u3059\u3002\u521d\u56de\u5165\u91d1\u306f5\u4e07\u5143\u301c\u3002\u98df\u54c1\u30fb\u65e5\u7528\u54c1\u30fb\u5bb6\u96fb\u30fb\u30a2\u30d1\u30ec\u30eb\u306a\u3069\u300c\u5b9f\u6f14\u3067\u9b45\u529b\u304c\u4f1d\u308f\u308b\u5546\u6750\u300d\u300c\u30e9\u30a4\u30d6\u3067\u58f2\u308a\u5207\u308b\u5546\u6750\u300d\u306b\u5411\u3044\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3001\u52d5\u753b\u5236\u4f5c\u8cbb\uff081\u672c\u6570\u5341\u4e07\u5186\u301c\uff09\u304c\u5225\u9014\u5fc5\u8981\u306a\u305f\u3081\u3001\u30c8\u30fc\u30bf\u30eb\u4e88\u7b97\u3067\u306f\u4ed6\u5a92\u4f53\u3088\u308a\u9ad8\u304f\u306a\u308a\u3084\u3059\u3044\u70b9\u306b\u6ce8\u610f\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Baidu%E5%BA%83%E5%91%8A%EF%BC%9A%E6%A4%9C%E7%B4%A2%E6%84%8F%E5%9B%B3%E3%82%92%E6%8D%89%E3%81%88%E3%82%8B%E3%83%AA%E3%83%BC%E3%83%89%E7%8D%B2%E5%BE%97%E5%9E%8B\"><\/span>Baidu\u5e83\u544a\uff1a\u691c\u7d22\u610f\u56f3\u3092\u6349\u3048\u308b\u30ea\u30fc\u30c9\u7372\u5f97\u578b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Baidu\u5e83\u544a\u306f\u300c\u691c\u7d22\u5e83\u544a\uff08SEM\uff09\u300d\u300c\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u300d\u300cBaidu Brand Zone\uff08\u30d6\u30e9\u30f3\u30c9\u30be\u30fc\u30f3\uff09\u300d\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002\u691c\u7d22\u5e83\u544a\u306eCPC\u306f2\u301c30\u5143\uff08\u7d0444\u301c660\u5186\uff09\u3068\u696d\u754c\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u5e45\u304c\u3042\u308a\u3001\u7279\u306b\u533b\u7642\u30fb\u91d1\u878d\u30fb\u6559\u80b2\u306a\u3069\u306e\u7af6\u4e89\u696d\u754c\u3067\u306f\u6570\u5341\u5143\/\u30af\u30ea\u30c3\u30af\u3082\u73cd\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u521d\u56de\u5165\u91d1\u306f6,000\u5143\uff08\u7d0413\u4e07\u5186\uff09\u301c\u3068\u4e2d\u56fd\u4e3b\u8981\u5a92\u4f53\u306e\u4e2d\u3067\u6700\u3082\u4f4e\u304f\u3001\u30c6\u30b9\u30c8\u5c0e\u5165\u3057\u3084\u3059\u3044\u5a92\u4f53\u3067\u3059\u3002BtoB\u30fb\u89b3\u5149\u30fb\u6559\u80b2\u30fb\u533b\u7642\u306a\u3069\u300c\u660e\u78ba\u306a\u691c\u7d22\u610f\u56f3\u304c\u3042\u308b\u5546\u6750\u300d\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u306b\u6700\u9069\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%9C%88%E4%BA%88%E7%AE%97%E5%88%A5%E3%83%A2%E3%83%87%E3%83%AB%E9%85%8D%E5%88%86%E4%BE%8B\"><\/span>\u6708\u4e88\u7b97\u5225\u30e2\u30c7\u30eb\u914d\u5206\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/cuiyulong43829-chinese-style-5857819-1024x683.jpg\" alt=\"\" class=\"wp-image-6317\" srcset=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/cuiyulong43829-chinese-style-5857819-1024x683.jpg 1024w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/cuiyulong43829-chinese-style-5857819-300x200.jpg 300w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/cuiyulong43829-chinese-style-5857819-768x512.jpg 768w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/cuiyulong43829-chinese-style-5857819-1536x1024.jpg 1536w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/cuiyulong43829-chinese-style-5857819-2048x1365.jpg 2048w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/cuiyulong43829-chinese-style-5857819-940x627.jpg 940w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u3067\u306f\u3001\u5177\u4f53\u7684\u306a\u6708\u4e88\u7b97\u3054\u3068\u306b\u3001\u3069\u306e\u5a92\u4f53\u306b\u3069\u3046\u914d\u5206\u3059\u308b\u304b\u306e\u30e2\u30c7\u30eb\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u5546\u6750\u3084\u76ee\u7684\u306b\u3088\u3063\u3066\u6700\u9069\u89e3\u306f\u5909\u308f\u308a\u307e\u3059\u304c\u3001\u521d\u671f\u691c\u8a0e\u306e\u305f\u305f\u304d\u53f0\u3068\u3057\u3066\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%9C%88100%E4%B8%87%E5%86%86%E3%83%97%E3%83%A9%E3%83%B3%EF%BC%9A%E3%83%86%E3%82%B9%E3%83%88%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E5%90%91%E3%81%91\"><\/span>\u6708100\u4e07\u5186\u30d7\u30e9\u30f3\uff1a\u30c6\u30b9\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5411\u3051<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u521d\u3081\u3066\u4e2d\u56fd\u5e83\u544a\u3092\u8a66\u3059\u6bb5\u968e\u30021\u301c2\u5a92\u4f53\u306b\u96c6\u4e2d\u6295\u4e0b\u3057\u3001ROI\u3092\u691c\u8a3c\u3059\u308b\u3053\u3068\u3092\u512a\u5148\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul>\n<li>RED\u5e83\u544a\uff08KOC\u30bf\u30a4\u30a2\u30c3\u30d7\u542b\u3080\uff09\uff1a50\u4e07\u5186<\/li>\n\n\n\n<li>Douyin\u5e83\u544a\uff08\u52d5\u753b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u8fbc\uff09\uff1a35\u4e07\u5186<\/li>\n\n\n\n<li>\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u5236\u4f5c\u8cbb\uff1a15\u4e07\u5186<\/li>\n<\/ul>\n\n\n\n<p>\u203b\u30b3\u30b9\u30e1\u30fb\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30fb\u89b3\u5149\u7cfb\u3092\u60f3\u5b9a\u3002BtoB\u5546\u6750\u3067\u3042\u308c\u3070RED\u2192WeChat+Baidu\u306b\u7f6e\u304d\u63db\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%9C%88300%E4%B8%87%E5%86%86%E3%83%97%E3%83%A9%E3%83%B3%EF%BC%9A%E6%9C%AC%E6%A0%BC%E9%81%8B%E7%94%A8%E3%83%95%E3%82%A7%E3%83%BC%E3%82%BA\"><\/span>\u6708300\u4e07\u5186\u30d7\u30e9\u30f3\uff1a\u672c\u683c\u904b\u7528\u30d5\u30a7\u30fc\u30ba<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30c6\u30b9\u30c8\u3067\u52dd\u3061\u7b4b\u304c\u898b\u3048\u305f\u5f8c\u306e\u672c\u683c\u904b\u7528\u6bb5\u968e\u3002\u8907\u6570\u5a92\u4f53\u3092\u4e26\u884c\u904b\u7528\u3057\u3001\u76ee\u7684\u306b\u5fdc\u3058\u3066\u4f7f\u3044\u5206\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<ul>\n<li>RED\u5e83\u544a\uff08\u7d14\u5e83\u544a\uff0bKOC\u65bd\u7b56\uff09\uff1a100\u4e07\u5186<\/li>\n\n\n\n<li>Douyin\u5e83\u544a\uff08\u30a4\u30f3\u30d5\u30a3\u30fc\u30c9\uff0b\u30e9\u30a4\u30d6\u9001\u5ba2\uff09\uff1a90\u4e07\u5186<\/li>\n\n\n\n<li>Weibo\u5e83\u544a\uff08KOL\u30bf\u30a4\u30a2\u30c3\u30d7\uff09\uff1a50\u4e07\u5186<\/li>\n\n\n\n<li>WeChat\u5e83\u544a\uff08\u30e2\u30fc\u30e1\u30f3\u30c4\uff0b\u30df\u30cb\u30d7\u30ed\u30b0\u30e9\u30e0\uff09\uff1a30\u4e07\u5186<\/li>\n\n\n\n<li>\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30fb\u5236\u4f5c\u8cbb\uff1a30\u4e07\u5186<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%9C%881000%E4%B8%87%E5%86%86%E3%83%97%E3%83%A9%E3%83%B3%EF%BC%9A%E5%A4%A7%E5%9E%8B%E3%82%AD%E3%83%A3%E3%83%B3%E3%83%9A%E3%83%BC%E3%83%B3%E3%83%BB%E5%B8%82%E5%A0%B4%E7%A2%BA%E7%AB%8B%E3%83%95%E3%82%A7%E3%83%BC%E3%82%BA\"><\/span>\u67081000\u4e07\u5186\u30d7\u30e9\u30f3\uff1a\u5927\u578b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30fb\u5e02\u5834\u78ba\u7acb\u30d5\u30a7\u30fc\u30ba<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5e02\u5834\u3067\u306e\u30d7\u30ec\u30bc\u30f3\u30b9\u78ba\u7acb\u3092\u72d9\u3046\u898f\u6a21\u611f\u3002\u30c8\u30c3\u30d7KOL\u8d77\u7528\u3084\u8907\u6570\u5a92\u4f53\u306e\u540c\u6642\u5c55\u958b\u3067\u3001\u8a8d\u77e5\u30fb\u8cfc\u8cb7\u30fb\u30ea\u30d4\u30fc\u30c8\u307e\u3067\u4e00\u6c17\u901a\u8cab\u8a2d\u8a08\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul>\n<li>RED\u5e83\u544a\uff0b\u30c8\u30c3\u30d7KOL\u30bf\u30a4\u30a2\u30c3\u30d7\uff1a300\u4e07\u5186<\/li>\n\n\n\n<li>Douyin\u5e83\u544a\uff0b\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\uff0bKOL\u30bf\u30a4\u30a2\u30c3\u30d7\uff1a300\u4e07\u5186<\/li>\n\n\n\n<li>Weibo\u5e83\u544a\uff0b\u30c8\u30ec\u30f3\u30c9\u30ad\u30fc\u30ef\u30fc\u30c9\uff0bKOL\uff1a150\u4e07\u5186<\/li>\n\n\n\n<li>WeChat\u30e2\u30fc\u30e1\u30f3\u30c4\uff0b\u30df\u30cb\u30d7\u30ed\u30b0\u30e9\u30e0\uff0b\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u904b\u7528\uff1a100\u4e07\u5186<\/li>\n\n\n\n<li>Baidu\u691c\u7d22\u5e83\u544a\uff0b\u30d6\u30e9\u30f3\u30c9\u30be\u30fc\u30f3\uff1a50\u4e07\u5186<\/li>\n\n\n\n<li>\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30fb\u52d5\u753b\u5236\u4f5c\u8cbb\uff1a100\u4e07\u5186<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%AA%92%E4%BD%93%E9%81%B8%E5%AE%9A%E3%81%A7%E3%82%88%E3%81%8F%E3%81%82%E3%82%8B%E5%A4%B1%E6%95%97%E3%83%91%E3%82%BF%E3%83%BC%E3%83%B33%E3%81%A4\"><\/span>\u5a92\u4f53\u9078\u5b9a\u3067\u3088\u304f\u3042\u308b\u5931\u6557\u30d1\u30bf\u30fc\u30f33\u3064<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/bartwrite-chinese-waterway-2187265-1024x683.jpg\" alt=\"\" class=\"wp-image-6318\" srcset=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/bartwrite-chinese-waterway-2187265-1024x683.jpg 1024w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/bartwrite-chinese-waterway-2187265-300x200.jpg 300w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/bartwrite-chinese-waterway-2187265-768x512.jpg 768w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/bartwrite-chinese-waterway-2187265-1536x1024.jpg 1536w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/bartwrite-chinese-waterway-2187265-2048x1365.jpg 2048w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/bartwrite-chinese-waterway-2187265-940x627.jpg 940w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%A4%B1%E6%95%971%EF%BC%9A%E3%80%8C%E3%81%A8%E3%82%8A%E3%81%82%E3%81%88%E3%81%9AWeChat%E3%80%8D%E3%81%A7%E4%BA%88%E7%AE%97%E3%82%92%E6%8A%95%E4%B8%8B%E3%81%97%E3%81%A6%E3%81%97%E3%81%BE%E3%81%86\"><\/span>\u5931\u65571\uff1a\u300c\u3068\u308a\u3042\u3048\u305aWeChat\u300d\u3067\u4e88\u7b97\u3092\u6295\u4e0b\u3057\u3066\u3057\u307e\u3046<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>WeChat\u306f\u78ba\u304b\u306b\u56fd\u6c11\u7684\u30a2\u30d7\u30ea\u3067\u3059\u304c\u3001\u8cfc\u8cb7\u610f\u601d\u6c7a\u5b9a\u3078\u306e\u76f4\u63a5\u7684\u306a\u5f71\u97ff\u529b\u3068\u3044\u3046\u89b3\u70b9\u3067\u306f\u3001\u5546\u6750\u306b\u3088\u3063\u3066\u306fRED\u3084Douyin\u306e\u65b9\u304c\u9065\u304b\u306b\u52b9\u679c\u7684\u306a\u30b1\u30fc\u30b9\u304c\u3042\u308a\u307e\u3059\u3002\u300c\u4e2d\u56fd\uff1dWeChat\u300d\u306e\u56fa\u5b9a\u89b3\u5ff5\u3060\u3051\u3067\u4e88\u7b97\u914d\u5206\u3059\u308b\u306e\u306f\u5371\u967a\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%A4%B1%E6%95%972%EF%BC%9A%E7%B4%94%E5%BA%83%E5%91%8A%E3%81%A0%E3%81%91%E3%81%AB%E5%81%8F%E9%87%8D%E3%81%97%E3%80%81KOLKOC%E6%96%BD%E7%AD%96%E3%81%AB%E4%BA%88%E7%AE%97%E3%82%92%E5%9B%9E%E3%81%95%E3%81%AA%E3%81%84\"><\/span>\u5931\u65572\uff1a\u7d14\u5e83\u544a\u3060\u3051\u306b\u504f\u91cd\u3057\u3001KOL\/KOC\u65bd\u7b56\u306b\u4e88\u7b97\u3092\u56de\u3055\u306a\u3044<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4e2d\u56fd\u306e\u6d88\u8cbb\u8005\u306f\u3001\u4f01\u696d\u304b\u3089\u306e\u4e00\u65b9\u7684\u306a\u5e83\u544a\u30e1\u30c3\u30bb\u30fc\u30b8\u3088\u308a\u3082\u3001KOL\/KOC\u306e\u30ea\u30a2\u30eb\u306a\u6295\u7a3f\u3092\u5727\u5012\u7684\u306b\u4fe1\u983c\u3057\u307e\u3059\u3002\u7d14\u5e83\u544a\u3060\u3051\u3067\u4e88\u7b97\u3092\u4f7f\u3044\u5207\u3063\u3066\u3057\u307e\u3046\u3068\u3001RED\u3084Douyin\u3067\u306f\u7279\u306b\u300c\u5e83\u544a\u3063\u307d\u3055\u300d\u304c\u5acc\u308f\u308c\u3001CTR\u30fbCVR\u304c\u4f38\u3073\u60a9\u307f\u307e\u3059\u3002\u5e83\u544a\u4e88\u7b97\u306e20\u301c40%\u7a0b\u5ea6\u306fKOL\/KOC\u30bf\u30a4\u30a2\u30c3\u30d7\u306b\u914d\u5206\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" 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