{"id":6305,"date":"2026-05-16T13:48:10","date_gmt":"2026-05-16T05:48:10","guid":{"rendered":"https:\/\/workinginasia.com\/marketing\/?p=6305"},"modified":"2026-05-16T20:53:59","modified_gmt":"2026-05-16T12:53:59","slug":"china-sns-marketing","status":"publish","type":"post","link":"https:\/\/workinginasia.com\/marketing\/china\/china-sns-marketing\/","title":{"rendered":"\u30102026\u5e74\u6700\u65b0\u7248\u3011\u4e2d\u56fd\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u4e8b\u60c5\u3092\u5fb9\u5e95\u89e3\u8aac\uff01WeChat\u30fbWeibo\u30fbRED\u30fbDouyin\u306e\u4f7f\u3044\u5206\u3051"},"content":{"rendered":"\n<p>\u4e2d\u56fd\u5e02\u5834\u3067\u306eSNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u305f\u3044\u3051\u308c\u3069\u3001\u300cWeChat\u30fbWeibo\u30fbRED\u30fbDouyin\u3001\u3069\u308c\u3092\u3069\u3046\u4f7f\u3044\u5206\u3051\u308c\u3070\u3044\u3044\u306e\u304b\u5206\u304b\u3089\u306a\u3044\u300d\u3068\u3044\u3046\u3054\u76f8\u8ac7\u3092\u591a\u304f\u9802\u304d\u307e\u3059\u3002\u4e2d\u56fd\u306eSNS\u306f\u65e5\u672c\u306eSNS\u3068\u6bd4\u3079\u3066\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u500b\u6027\u304c\u6975\u3081\u3066\u5f37\u304f\u3001\u5546\u6750\u3084\u76ee\u7684\u306b\u5fdc\u3058\u305f\u4f7f\u3044\u5206\u3051\u304c\u6210\u679c\u3092\u5927\u304d\u304f\u5de6\u53f3\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u4e2d\u56fd\u306e\u4e3b\u89814SNS\uff08WeChat\u30fbWeibo\u30fbRED\u30fbDouyin\uff09\u3068\u6ce8\u76ee\u306eBilibili\u306b\u3064\u3044\u3066\u3001\u5229\u7528\u8005\u5c64\u30fb\u7279\u5fb4\u30fb\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u30fb\u5411\u3044\u3066\u3044\u308b\u5546\u6750\u3092\u5fb9\u5e95\u6bd4\u8f03\u3057\u307e\u3059\u3002\u4e2d\u56fdSNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5168\u4f53\u306e\u524d\u63d0\u77e5\u8b58\u306b\u3064\u3044\u3066\u306f\u3001<a 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href=\"https:\/\/workinginasia.com\/marketing\/china\/china-sns-marketing\/#RED%EF%BC%88%E5%B0%8F%E7%B4%85%E6%9B%B8_Xiaohongshu%EF%BC%89-_%E8%B3%BC%E8%B2%B7%E7%9B%B4%E7%B5%90%E3%81%AE%E5%8F%A3%E3%82%B3%E3%83%9F%E3%83%97%E3%83%A9%E3%83%83%E3%83%88%E3%83%95%E3%82%A9%E3%83%BC%E3%83%A0\" title=\"RED\uff08\u5c0f\u7d05\u66f8 \/ Xiaohongshu\uff09\u2014 \u8cfc\u8cb7\u76f4\u7d50\u306e\u53e3\u30b3\u30df\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\">RED\uff08\u5c0f\u7d05\u66f8 \/ Xiaohongshu\uff09\u2014 \u8cfc\u8cb7\u76f4\u7d50\u306e\u53e3\u30b3\u30df\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-sns-marketing\/#RED%E3%81%AE%E7%89%B9%E5%BE%B4\" title=\"RED\u306e\u7279\u5fb4\">RED\u306e\u7279\u5fb4<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-sns-marketing\/#RED%E3%81%AE%E5%BA%83%E5%91%8A%E3%83%95%E3%82%A9%E3%83%BC%E3%83%9E%E3%83%83%E3%83%88\" title=\"RED\u306e\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\">RED\u306e\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-sns-marketing\/#%E5%90%91%E3%81%84%E3%81%A6%E3%81%84%E3%82%8B%E5%95%86%E6%9D%90%E3%83%BB%E7%9B%AE%E7%9A%84-3\" title=\"\u5411\u3044\u3066\u3044\u308b\u5546\u6750\u30fb\u76ee\u7684\">\u5411\u3044\u3066\u3044\u308b\u5546\u6750\u30fb\u76ee\u7684<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-sns-marketing\/#Douyin%EF%BC%88%E6%8A%96%E9%9F%B3%EF%BC%89-_%E3%82%B7%E3%83%A7%E3%83%BC%E3%83%88%E5%8B%95%E7%94%BB%E3%81%A8%E3%83%A9%E3%82%A4%E3%83%96%E3%82%B3%E3%83%9E%E3%83%BC%E3%82%B9%E3%81%AE%E5%B7%A8%E4%BA%BA\" title=\"Douyin\uff08\u6296\u97f3\uff09\u2014 \u30b7\u30e7\u30fc\u30c8\u52d5\u753b\u3068\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306e\u5de8\u4eba\">Douyin\uff08\u6296\u97f3\uff09\u2014 \u30b7\u30e7\u30fc\u30c8\u52d5\u753b\u3068\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306e\u5de8\u4eba<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-sns-marketing\/#Douyin%E3%81%AE%E7%89%B9%E5%BE%B4\" title=\"Douyin\u306e\u7279\u5fb4\">Douyin\u306e\u7279\u5fb4<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-sns-marketing\/#Douyin%E3%81%AE%E5%BA%83%E5%91%8A%E3%83%95%E3%82%A9%E3%83%BC%E3%83%9E%E3%83%83%E3%83%88\" title=\"Douyin\u306e\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\">Douyin\u306e\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-sns-marketing\/#%E5%90%91%E3%81%84%E3%81%A6%E3%81%84%E3%82%8B%E5%95%86%E6%9D%90%E3%83%BB%E7%9B%AE%E7%9A%84-4\" title=\"\u5411\u3044\u3066\u3044\u308b\u5546\u6750\u30fb\u76ee\u7684\">\u5411\u3044\u3066\u3044\u308b\u5546\u6750\u30fb\u76ee\u7684<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-sns-marketing\/#Bilibili%EF%BC%88%E3%83%93%E3%83%AA%E3%83%93%E3%83%AA%E5%8B%95%E7%94%BB%EF%BC%89-_Z%E4%B8%96%E4%BB%A3%E3%81%AE%E9%95%B7%E5%B0%BA%E5%8B%95%E7%94%BB%E3%83%97%E3%83%A9%E3%83%83%E3%83%88%E3%83%95%E3%82%A9%E3%83%BC%E3%83%A0\" title=\"Bilibili\uff08\u30d3\u30ea\u30d3\u30ea\u52d5\u753b\uff09\u2014 Z\u4e16\u4ee3\u306e\u9577\u5c3a\u52d5\u753b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\">Bilibili\uff08\u30d3\u30ea\u30d3\u30ea\u52d5\u753b\uff09\u2014 Z\u4e16\u4ee3\u306e\u9577\u5c3a\u52d5\u753b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-sns-marketing\/#%E5%95%86%E6%9D%90%E5%88%A5%E3%81%8A%E3%81%99%E3%81%99%E3%82%81%E3%83%97%E3%83%A9%E3%83%83%E3%83%88%E3%83%95%E3%82%A9%E3%83%BC%E3%83%A0%E3%81%AE%E4%BD%BF%E3%81%84%E5%88%86%E3%81%91\" title=\"\u5546\u6750\u5225\u304a\u3059\u3059\u3081\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u4f7f\u3044\u5206\u3051\">\u5546\u6750\u5225\u304a\u3059\u3059\u3081\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u4f7f\u3044\u5206\u3051<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-sns-marketing\/#%E4%B8%AD%E5%9B%BDSNS%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AE%E5%AE%9F%E8%A1%8C%E4%BD%93%E5%88%B6\" title=\"\u4e2d\u56fdSNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u884c\u4f53\u5236\">\u4e2d\u56fdSNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u884c\u4f53\u5236<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-sns-marketing\/#%E4%B8%AD%E5%9B%BD%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%82%92%E3%81%95%E3%82%89%E3%81%AB%E6%B7%B1%E3%81%8F%E5%AD%A6%E3%81%B6%E3%81%9F%E3%82%81%E3%81%AE%E9%96%A2%E9%80%A3%E8%A8%98%E4%BA%8B\" title=\"\u4e2d\u56fd\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3055\u3089\u306b\u6df1\u304f\u5b66\u3076\u305f\u3081\u306e\u95a2\u9023\u8a18\u4e8b\">\u4e2d\u56fd\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3055\u3089\u306b\u6df1\u304f\u5b66\u3076\u305f\u3081\u306e\u95a2\u9023\u8a18\u4e8b<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-sns-marketing\/#%E4%B8%AD%E5%9B%BD%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AE%E5%85%A8%E4%BD%93%E5%83%8F%E3%82%92%E7%9F%A5%E3%82%8A%E3%81%9F%E3%81%84%E6%96%B9%E3%81%B8\" title=\"\u4e2d\u56fd\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5168\u4f53\u50cf\u3092\u77e5\u308a\u305f\u3044\u65b9\u3078\">\u4e2d\u56fd\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5168\u4f53\u50cf\u3092\u77e5\u308a\u305f\u3044\u65b9\u3078<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-sns-marketing\/#%E5%BA%83%E5%91%8A%E8%B2%BB%E3%81%AE%E7%9B%B8%E5%A0%B4%E3%83%BB%E4%BA%88%E7%AE%97%E9%85%8D%E5%88%86%E3%82%92%E7%9F%A5%E3%82%8A%E3%81%9F%E3%81%84%E6%96%B9%E3%81%B8\" title=\"\u5e83\u544a\u8cbb\u306e\u76f8\u5834\u30fb\u4e88\u7b97\u914d\u5206\u3092\u77e5\u308a\u305f\u3044\u65b9\u3078\">\u5e83\u544a\u8cbb\u306e\u76f8\u5834\u30fb\u4e88\u7b97\u914d\u5206\u3092\u77e5\u308a\u305f\u3044\u65b9\u3078<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-sns-marketing\/#%E8%B6%8A%E5%A2%83EC%E3%83%BB%E3%82%A4%E3%83%B3%E3%83%90%E3%82%A6%E3%83%B3%E3%83%89%E6%88%A6%E7%95%A5%E3%82%92%E6%A4%9C%E8%A8%8E%E4%B8%AD%E3%81%AE%E6%96%B9%E3%81%B8\" title=\"\u8d8a\u5883EC\u30fb\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u6226\u7565\u3092\u691c\u8a0e\u4e2d\u306e\u65b9\u3078\">\u8d8a\u5883EC\u30fb\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u6226\u7565\u3092\u691c\u8a0e\u4e2d\u306e\u65b9\u3078<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/workinginasia.com\/marketing\/china\/china-sns-marketing\/#%E6%9C%80%E5%BE%8C%E3%81%AB\" title=\"\u6700\u5f8c\u306b\">\u6700\u5f8c\u306b<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%81%AA%E3%81%9C%E4%B8%AD%E5%9B%BD%E3%81%AESNS%E3%81%AF%E6%97%A5%E6%9C%AC%E3%81%A8%E5%85%A8%E3%81%8F%E9%81%95%E3%81%86%E3%81%AE%E3%81%8B\"><\/span>\u306a\u305c\u4e2d\u56fd\u306eSNS\u306f\u65e5\u672c\u3068\u5168\u304f\u9055\u3046\u306e\u304b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"703\" src=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/lea-peng-D8mfiZPpViE-unsplash-1024x703.jpg\" alt=\"\" class=\"wp-image-6306\" srcset=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/lea-peng-D8mfiZPpViE-unsplash-1024x703.jpg 1024w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/lea-peng-D8mfiZPpViE-unsplash-300x206.jpg 300w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/lea-peng-D8mfiZPpViE-unsplash-768x528.jpg 768w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/lea-peng-D8mfiZPpViE-unsplash-1536x1055.jpg 1536w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/lea-peng-D8mfiZPpViE-unsplash-2048x1407.jpg 2048w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/lea-peng-D8mfiZPpViE-unsplash-940x646.jpg 940w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u4e2d\u56fd\u3067\u306f\u300c\u30b0\u30ec\u30fc\u30c8\u30d5\u30a1\u30a4\u30a2\u30a6\u30a9\u30fc\u30eb\u300d\u3068\u547c\u3070\u308c\u308b\u72ec\u81ea\u306e\u30cd\u30c3\u30c8\u898f\u5236\u304c\u3042\u308a\u3001Facebook\u30fbInstagram\u30fbX\uff08\u65e7Twitter\uff09\u30fbLINE\u30fbYouTube\u3068\u3044\u3063\u305f\u4e16\u754c\u6a19\u6e96\u306eSNS\u304c\u305d\u306e\u307e\u307e\u3067\u306f\u5229\u7528\u3067\u304d\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u3001\u4e2d\u56fd\u56fd\u5185\u3067\u72ec\u81ea\u306b\u767a\u9054\u3057\u305f\u4e2d\u56fd\u88fdSNS\u304c\u5727\u5012\u7684\u30b7\u30a7\u30a2\u3092\u8a87\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3082\u3046\u4e00\u3064\u306e\u5927\u304d\u306a\u9055\u3044\u306f\u3001<strong>SNS\u3068EC\uff08\u96fb\u5b50\u5546\u53d6\u5f15\uff09\u304c\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u7d71\u5408\u3055\u308c\u3066\u3044\u308b<\/strong>\u70b9\u3067\u3059\u3002\u65e5\u672c\u306eSNS\u306f\u57fa\u672c\u7684\u306b\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u8996\u8074\u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u300d\u304c\u4e2d\u5fc3\u3067\u3059\u304c\u3001\u4e2d\u56fd\u306eSNS\u306f\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u2192\u30d5\u30a1\u30f3\u5316\u2192\u8cfc\u8cb7\u2192\u30ea\u30d4\u30fc\u30c8\u300d\u307e\u3067\u30921\u3064\u306e\u30a2\u30d7\u30ea\u5185\u3067\u5b8c\u7d50\u3055\u305b\u308b\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u304c\u69cb\u7bc9\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u524d\u63d0\u304c\u629c\u3051\u308b\u3068\u3001\u3044\u304f\u3089\u5e83\u544a\u3092\u51fa\u3057\u3066\u3082\u6210\u679c\u306b\u7e4b\u304c\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%AD%E5%9B%BD%E3%81%AE%E4%B8%BB%E8%A6%81SNS%E6%AF%94%E8%BC%83%E4%B8%80%E8%A6%A7\"><\/span>\u4e2d\u56fd\u306e\u4e3b\u8981SNS\u6bd4\u8f03\u4e00\u89a7<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/adem-ay-zs-41Br0WhQ-unsplash-1024x683.jpg\" alt=\"\" class=\"wp-image-6308\" srcset=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/adem-ay-zs-41Br0WhQ-unsplash-1024x683.jpg 1024w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/adem-ay-zs-41Br0WhQ-unsplash-300x200.jpg 300w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/adem-ay-zs-41Br0WhQ-unsplash-768x512.jpg 768w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/adem-ay-zs-41Br0WhQ-unsplash-1536x1024.jpg 1536w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/adem-ay-zs-41Br0WhQ-unsplash-2048x1365.jpg 2048w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/adem-ay-zs-41Br0WhQ-unsplash-940x627.jpg 940w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u307e\u305a\u306f\u5168\u4f53\u50cf\u3092\u4e00\u89a7\u3067\u628a\u63e1\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/th><th>\u6027\u8cea<\/th><th>\u6708\u9593\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc<\/th><th>\u4e3b\u306a\u5229\u7528\u8005\u5c64<\/th><th>\u5f37\u307f<\/th><\/tr><\/thead><tbody><tr><td>WeChat\uff08\u5fae\u4fe1\uff09<\/td><td>\u30b9\u30fc\u30d1\u30fc\u30a2\u30d7\u30ea<\/td><td>\u7d0413\u5104\u4eba<\/td><td>\u5168\u4e16\u4ee3<\/td><td>\u30af\u30ed\u30fc\u30ba\u30c9\u306a\u30d5\u30a1\u30f3\u80b2\u6210\u30fb\u6c7a\u6e08<\/td><\/tr><tr><td>Weibo\uff08\u5fae\u535a\uff09<\/td><td>\u30de\u30a4\u30af\u30ed\u30d6\u30ed\u30b0<\/td><td>\u7d046\u5104\u4eba<\/td><td>20\u301c40\u4ee3<\/td><td>\u30c8\u30ec\u30f3\u30c9\u62e1\u6563\u30fbKOL\u65bd\u7b56<\/td><\/tr><tr><td>RED\uff08\u5c0f\u7d05\u66f8\uff09<\/td><td>\u53e3\u30b3\u30df\u30fb\u5199\u771fSNS<\/td><td>\u7d043\u5104\u4eba<\/td><td>20\u301c30\u4ee3\u5973\u6027\u4e2d\u5fc3<\/td><td>\u8cfc\u8cb7\u610f\u601d\u6c7a\u5b9a\u3078\u306e\u5f71\u97ff\u529b<\/td><\/tr><tr><td>Douyin\uff08\u6296\u97f3\uff09<\/td><td>\u30b7\u30e7\u30fc\u30c8\u52d5\u753b<\/td><td>\u7d047\u5104\u4eba<\/td><td>10\u301c40\u4ee3<\/td><td>\u52d5\u753b\u62e1\u6563\u30fb\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9<\/td><\/tr><tr><td>Bilibili\uff08\u30d3\u30ea\u30d3\u30ea\uff09<\/td><td>\u9577\u5c3a\u52d5\u753b<\/td><td>\u7d043\u5104\u4eba<\/td><td>10\u301c20\u4ee3<\/td><td>\u30a2\u30cb\u30e1\u30fb\u30b2\u30fc\u30e0\u30fb\u6559\u80b2\u7cfb<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"WeChat%EF%BC%88%E5%BE%AE%E4%BF%A1%EF%BC%89-_%E4%B8%AD%E5%9B%BD%E3%81%AE%E3%82%A4%E3%83%B3%E3%83%95%E3%83%A9%E7%9A%84%E3%82%B9%E3%83%BC%E3%83%91%E3%83%BC%E3%82%A2%E3%83%97%E3%83%AA\"><\/span>WeChat\uff08\u5fae\u4fe1\uff09\u2014 \u4e2d\u56fd\u306e\u30a4\u30f3\u30d5\u30e9\u7684\u30b9\u30fc\u30d1\u30fc\u30a2\u30d7\u30ea<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"444\" src=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/wechat001.jpg\" alt=\"\" class=\"wp-image-6311\" srcset=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/wechat001.jpg 790w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/wechat001-300x169.jpg 300w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/wechat001-768x432.jpg 768w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"WeChat%E3%81%AE%E7%89%B9%E5%BE%B4\"><\/span>WeChat\u306e\u7279\u5fb4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>WeChat\u306f\u6708\u9593\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u7d0413\u5104\u4eba\u3092\u8a87\u308b\u3001\u4e2d\u56fd\u56fd\u6c11\u306e\u307b\u307c\u5168\u54e1\u304c\u5229\u7528\u3059\u308b\u30b9\u30fc\u30d1\u30fc\u30a2\u30d7\u30ea\u3067\u3059\u3002\u30e1\u30c3\u30bb\u30f3\u30b8\u30e3\u30fc\u6a5f\u80fd\u3092\u8d77\u70b9\u306b\u3001SNS\uff08\u30e2\u30fc\u30e1\u30f3\u30c4\uff09\u3001\u30e2\u30d0\u30a4\u30eb\u6c7a\u6e08\uff08WeChat Pay\uff09\u3001\u30df\u30cb\u30d7\u30ed\u30b0\u30e9\u30e0\uff08\u30a2\u30d7\u30ea\u5185\u30a2\u30d7\u30ea\uff09\u3001\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\uff08\u30e1\u30c7\u30a3\u30a2\uff09\u306a\u3069\u3001\u751f\u6d3b\u306b\u5fc5\u8981\u306a\u307b\u307c\u3059\u3079\u3066\u306e\u6a5f\u80fd\u304c1\u3064\u306e\u30a2\u30d7\u30ea\u306b\u96c6\u7d04\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u4e2d\u56fd\u3067\u300cWeChat\u3092\u6301\u3063\u3066\u3044\u306a\u3044\u300d\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u65e5\u672c\u3067\u300c\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3092\u6301\u3063\u3066\u3044\u306a\u3044\u300d\u306e\u3068\u307b\u307c\u540c\u3058\u610f\u5473\u3092\u6301\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"WeChat%E3%81%AE%E5%BA%83%E5%91%8A%E3%83%95%E3%82%A9%E3%83%BC%E3%83%9E%E3%83%83%E3%83%88\"><\/span>WeChat\u306e\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li><strong>\u30e2\u30fc\u30e1\u30f3\u30c4\u5e83\u544a<\/strong>\uff1a\u30bf\u30a4\u30e0\u30e9\u30a4\u30f3\u306b\u81ea\u7136\u306b\u633f\u5165\u3055\u308c\u308b\u30d5\u30a3\u30fc\u30c9\u578b\u5e83\u544a\u3002Facebook\u5e83\u544a\u306b\u8fd1\u3044\u611f\u899a\u3067\u4f7f\u3048\u308b<\/li>\n\n\n\n<li><strong>\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u8a18\u4e8b\u5185\u5e83\u544a<\/strong>\uff1a\u30e1\u30c7\u30a3\u30a2\u8a18\u4e8b\u4e2d\u306b\u8868\u793a\u3055\u308c\u308b\u30d0\u30ca\u30fc\u30fb\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a<\/li>\n\n\n\n<li><strong>\u30df\u30cb\u30d7\u30ed\u30b0\u30e9\u30e0\u5e83\u544a<\/strong>\uff1a\u30a2\u30d7\u30ea\u5185\u30a2\u30d7\u30ea\u3078\u306e\u9001\u5ba2\u5e83\u544a\u3002EC\u30fb\u4e88\u7d04\u30fb\u4f1a\u54e1\u767b\u9332\u306a\u3069\u306eCV\u65bd\u7b56\u306b\u5f37\u3044<\/li>\n\n\n\n<li><strong>\u52d5\u753b\u30c1\u30e3\u30f3\u30cd\u30eb\uff08\u8996\u983b\u53f7\uff09\u5e83\u544a<\/strong>\uff1a\u8fd1\u5e74\u4f38\u3073\u3066\u3044\u308b\u30b7\u30e7\u30fc\u30c8\u52d5\u753b\u30d5\u30a9\u30fc\u30de\u30c3\u30c8<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%90%91%E3%81%84%E3%81%A6%E3%81%84%E3%82%8B%E5%95%86%E6%9D%90%E3%83%BB%E7%9B%AE%E7%9A%84\"><\/span>\u5411\u3044\u3066\u3044\u308b\u5546\u6750\u30fb\u76ee\u7684<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li>BtoB\uff08\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u3067\u306e\u30ea\u30fc\u30c9\u80b2\u6210\u30fb\u55b6\u696d\uff09<\/li>\n\n\n\n<li>\u9ad8\u5358\u4fa1\u5546\u6750\uff08\u3058\u3063\u304f\u308a\u60c5\u5831\u63d0\u4f9b\u3057\u3066\u8cfc\u8cb7\u691c\u8a0e\u3092\u4fc3\u3059\u5546\u6750\uff09<\/li>\n\n\n\n<li>\u4f1a\u54e1\u5236\u30b5\u30fc\u30d3\u30b9\u30fb\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3<\/li>\n\n\n\n<li>\u5e97\u8217\u9001\u5ba2\u30fb\u4e88\u7d04\u7cfb\uff08\u30df\u30cb\u30d7\u30ed\u30b0\u30e9\u30e0\u3068\u306e\u9023\u52d5\uff09<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Weibo%EF%BC%88%E5%BE%AE%E5%8D%9A%EF%BC%89-_%E4%B8%AD%E5%9B%BD%E7%89%88Twitter%E3%80%81%E3%83%88%E3%83%AC%E3%83%B3%E3%83%89%E6%8B%A1%E6%95%A3%E3%81%AE%E8%B5%B7%E7%82%B9\"><\/span>Weibo\uff08\u5fae\u535a\uff09\u2014 \u4e2d\u56fd\u7248Twitter\u3001\u30c8\u30ec\u30f3\u30c9\u62e1\u6563\u306e\u8d77\u70b9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"697\" src=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2026-05-16-13.40.11-1024x697.png\" alt=\"\" class=\"wp-image-6310\" srcset=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2026-05-16-13.40.11-1024x697.png 1024w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2026-05-16-13.40.11-300x204.png 300w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2026-05-16-13.40.11-768x523.png 768w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2026-05-16-13.40.11-1536x1045.png 1536w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2026-05-16-13.40.11-940x640.png 940w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2026-05-16-13.40.11.png 1878w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Weibo%E3%81%AE%E7%89%B9%E5%BE%B4\"><\/span>Weibo\u306e\u7279\u5fb4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Weibo\u306f\u4e2d\u56fd\u7248Twitter\u306b\u76f8\u5f53\u3059\u308b\u30de\u30a4\u30af\u30ed\u30d6\u30ed\u30b0\u30b5\u30fc\u30d3\u30b9\u3067\u3001\u6708\u9593\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u306f\u7d046\u5104\u4eba\u3002\u77ed\u6587\u30fb\u753b\u50cf\u30fb\u52d5\u753b\u3092\u6295\u7a3f\u30fb\u62e1\u6563\u3067\u304d\u308b\u30aa\u30fc\u30d7\u30f3\u306a\u5834\u3067\u3042\u308a\u3001\u82b8\u80fd\u30cb\u30e5\u30fc\u30b9\u30fb\u793e\u4f1a\u30c8\u30ec\u30f3\u30c9\u30fb\u65b0\u5546\u54c1\u30ed\u30fc\u30f3\u30c1\u306a\u3069\u306e\u8d77\u70b9\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u65e5\u672c\u4f01\u696d\u306e\u4e2d\u56fd\u5411\u3051\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u958b\u8a2d\u5148\u3068\u3057\u3066\u3082\u6700\u3082\u6b74\u53f2\u304c\u9577\u304f\u3001\u904b\u7528\u30ce\u30a6\u30cf\u30a6\u3082\u8c4a\u5bcc\u306b\u84c4\u7a4d\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Weibo%E3%81%AE%E5%BA%83%E5%91%8A%E3%83%95%E3%82%A9%E3%83%BC%E3%83%9E%E3%83%83%E3%83%88\"><\/span>Weibo\u306e\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li><strong>\u30d5\u30a3\u30fc\u30c9\u5e83\u544a<\/strong>\uff1a\u30bf\u30a4\u30e0\u30e9\u30a4\u30f3\u306b\u8868\u793a\u3055\u308c\u308b\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a<\/li>\n\n\n\n<li><strong>\u30d5\u30a1\u30f3\u7372\u5f97\u5e83\u544a<\/strong>\uff1a\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u3092\u5897\u3084\u3059\u65bd\u7b56<\/li>\n\n\n\n<li><strong>KOL\u30bf\u30a4\u30a2\u30c3\u30d7\u5e83\u544a<\/strong>\uff1a\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u306e\u5171\u540c\u6295\u7a3f\u3067\u7206\u767a\u7684\u30ea\u30fc\u30c1\u3092\u7372\u5f97<\/li>\n\n\n\n<li><strong>\u30c8\u30ec\u30f3\u30c9\u30ad\u30fc\u30ef\u30fc\u30c9\u5e83\u544a<\/strong>\uff1a\u8a71\u984c\u306e\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u30e9\u30f3\u30ad\u30f3\u30b0\u4e0a\u4f4d\u306b\u8868\u793a<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%90%91%E3%81%84%E3%81%A6%E3%81%84%E3%82%8B%E5%95%86%E6%9D%90%E3%83%BB%E7%9B%AE%E7%9A%84-2\"><\/span>\u5411\u3044\u3066\u3044\u308b\u5546\u6750\u30fb\u76ee\u7684<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li>\u65b0\u5546\u54c1\u30ed\u30fc\u30f3\u30c1\u30fb\u8a71\u984c\u5316\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/li>\n\n\n\n<li>\u5927\u898f\u6a21\u306a\u8a8d\u77e5\u7372\u5f97\u30fb\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0<\/li>\n\n\n\n<li>\u5b63\u7bc0\u30a4\u30d9\u30f3\u30c8\u30fb\u8a18\u5ff5\u65e5\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/li>\n\n\n\n<li>\u30a8\u30f3\u30bf\u30e1\u30fb\u30b9\u30dd\u30fc\u30c4\u30fb\u89b3\u5149\u95a2\u9023<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"RED%EF%BC%88%E5%B0%8F%E7%B4%85%E6%9B%B8_Xiaohongshu%EF%BC%89-_%E8%B3%BC%E8%B2%B7%E7%9B%B4%E7%B5%90%E3%81%AE%E5%8F%A3%E3%82%B3%E3%83%9F%E3%83%97%E3%83%A9%E3%83%83%E3%83%88%E3%83%95%E3%82%A9%E3%83%BC%E3%83%A0\"><\/span>RED\uff08\u5c0f\u7d05\u66f8 \/ Xiaohongshu\uff09\u2014 \u8cfc\u8cb7\u76f4\u7d50\u306e\u53e3\u30b3\u30df\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"737\" src=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2026-05-16-13.39.45-1024x737.png\" alt=\"\" class=\"wp-image-6309\" srcset=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2026-05-16-13.39.45-1024x737.png 1024w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2026-05-16-13.39.45-300x216.png 300w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2026-05-16-13.39.45-768x553.png 768w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2026-05-16-13.39.45-1536x1105.png 1536w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2026-05-16-13.39.45-940x676.png 940w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2026-05-16-13.39.45.png 1761w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"RED%E3%81%AE%E7%89%B9%E5%BE%B4\"><\/span>RED\u306e\u7279\u5fb4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>RED\u306f\u300c\u4e2d\u56fd\u7248Instagram + \u697d\u5929\u30ec\u30d3\u30e5\u30fc\u300d\u3068\u547c\u3070\u308c\u308b\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u53e3\u30b3\u30df\u30fb\u4f53\u9a13\u6295\u7a3f\u304c\u4e2d\u5fc3\u306eSNS\u3067\u3059\u3002\u6708\u9593\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u306f3\u5104\u4eba\u8d85\u3067\u3001\u7279\u306b20\u301c30\u4ee3\u5973\u6027\u304c\u5727\u5012\u7684\u591a\u6570\u3092\u5360\u3081\u307e\u3059\u3002\u6700\u5927\u306e\u7279\u5fb4\u306f\u3001<strong>\u8cfc\u8cb7\u610f\u601d\u6c7a\u5b9a\u3078\u306e\u76f4\u63a5\u7684\u306a\u5f71\u97ff\u529b<\/strong>\u3002\u4e2d\u56fd\u306e\u82e5\u5e74\u5c64\u5973\u6027\u304c\u65b0\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u524d\u306b\u300cRED\u3067\u691c\u7d22\u3059\u308b\u300d\u306e\u306f\u3001\u65e5\u672c\u3067\u30e6\u30fc\u30b6\u30fc\u304c\u300cGoogle\u3067\u30ec\u30d3\u30e5\u30fc\u3092\u8abf\u3079\u308b\u300d\u306e\u3068\u540c\u3058\u304f\u3089\u3044\u4e00\u822c\u7684\u306a\u884c\u52d5\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"RED%E3%81%AE%E5%BA%83%E5%91%8A%E3%83%95%E3%82%A9%E3%83%BC%E3%83%9E%E3%83%83%E3%83%88\"><\/span>RED\u306e\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li><strong>\u30ce\u30fc\u30c8\u5e83\u544a\uff08\u4fe1\u606f\u6d41\u5e83\u544a\uff09<\/strong>\uff1a\u901a\u5e38\u6295\u7a3f\u306b\u7d1b\u308c\u308b\u5f62\u306e\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a<\/li>\n\n\n\n<li><strong>KOL\/KOC\u30bf\u30a4\u30a2\u30c3\u30d7\u6295\u7a3f<\/strong>\uff1a\u30d7\u30ed\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u301c\u4e00\u822c\u30e6\u30fc\u30b6\u30fc\u307e\u3067\u5e45\u5e83\u304f\u8d77\u7528\u53ef\u80fd<\/li>\n\n\n\n<li><strong>RED EC\uff08\u5c0f\u7d05\u66f8\u5546\u57ce\uff09\u9023\u52d5<\/strong>\uff1a\u6295\u7a3f\u95b2\u89a7\u304b\u3089\u76f4\u63a5\u5546\u54c1\u8cfc\u5165\u307e\u3067\u8a98\u5c0e<\/li>\n\n\n\n<li><strong>\u30d6\u30e9\u30f3\u30c9\u30a2\u30ab\u30a6\u30f3\u30c8\u904b\u7528<\/strong>\uff1a\u81ea\u793e\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u3067\u306e\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u767a\u4fe1<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%90%91%E3%81%84%E3%81%A6%E3%81%84%E3%82%8B%E5%95%86%E6%9D%90%E3%83%BB%E7%9B%AE%E7%9A%84-3\"><\/span>\u5411\u3044\u3066\u3044\u308b\u5546\u6750\u30fb\u76ee\u7684<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li>\u30b3\u30b9\u30e1\u30fb\u30b9\u30ad\u30f3\u30b1\u30a2\u30fb\u7f8e\u5bb9\u5bb6\u96fb<\/li>\n\n\n\n<li>\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30fb\u30a2\u30af\u30bb\u30b5\u30ea\u30fc<\/li>\n\n\n\n<li>\u30d9\u30d3\u30fc\u30fb\u30ad\u30c3\u30ba\u7528\u54c1\u3001\u30de\u30bf\u30cb\u30c6\u30a3<\/li>\n\n\n\n<li>\u65c5\u884c\u30fb\u30b0\u30eb\u30e1\u30fb\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb<\/li>\n\n\n\n<li>\u8d8a\u5883EC\u3067\u306e\u65e5\u672c\u5546\u54c1\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u5168\u822c<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Douyin%EF%BC%88%E6%8A%96%E9%9F%B3%EF%BC%89-_%E3%82%B7%E3%83%A7%E3%83%BC%E3%83%88%E5%8B%95%E7%94%BB%E3%81%A8%E3%83%A9%E3%82%A4%E3%83%96%E3%82%B3%E3%83%9E%E3%83%BC%E3%82%B9%E3%81%AE%E5%B7%A8%E4%BA%BA\"><\/span>Douyin\uff08\u6296\u97f3\uff09\u2014 \u30b7\u30e7\u30fc\u30c8\u52d5\u753b\u3068\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306e\u5de8\u4eba<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"612\" src=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2026-05-16-13.41.14-1024x612.png\" alt=\"\" class=\"wp-image-6312\" srcset=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2026-05-16-13.41.14-1024x612.png 1024w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2026-05-16-13.41.14-300x179.png 300w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2026-05-16-13.41.14-768x459.png 768w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2026-05-16-13.41.14-1536x918.png 1536w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2026-05-16-13.41.14-940x562.png 940w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2026-05-16-13.41.14.png 1863w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Douyin%E3%81%AE%E7%89%B9%E5%BE%B4\"><\/span>Douyin\u306e\u7279\u5fb4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Douyin\u306f\u4e2d\u56fd\u672c\u571f\u7248\u306eTikTok\u3067\u3001\u6708\u9593\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u306f7\u5104\u4eba\u8d85\u3002\u30b7\u30e7\u30fc\u30c8\u52d5\u753b\u3068\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u304c\u878d\u5408\u3057\u305f\u72ec\u81ea\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3092\u69cb\u7bc9\u3057\u3066\u304a\u308a\u3001\u300c\u52d5\u753b\u3092\u898b\u3066\u2192\u305d\u306e\u307e\u307e\u30a2\u30d7\u30ea\u5185EC\u3067\u8cfc\u5165\u300d\u3068\u3044\u3046\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7\u8cfc\u8cb7\u304c\u4e00\u822c\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u30c8\u30c3\u30d7\u30e9\u30a4\u30d0\u30fc1\u4eba\u306e\u914d\u4fe1\u3067\u6570\u5341\u5104\u5186\u306e\u58f2\u4e0a\u304c\u7acb\u3064\u3053\u3068\u3082\u73cd\u3057\u304f\u306a\u3044\u3001\u4e2d\u56fdEC\u5e02\u5834\u306e\u4e3b\u8981\u30c1\u30e3\u30cd\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Douyin%E3%81%AE%E5%BA%83%E5%91%8A%E3%83%95%E3%82%A9%E3%83%BC%E3%83%9E%E3%83%83%E3%83%88\"><\/span>Douyin\u306e\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li><strong>\u30a4\u30f3\u30d5\u30a3\u30fc\u30c9\u52d5\u753b\u5e83\u544a<\/strong>\uff1a\u304a\u3059\u3059\u3081\u30d5\u30a3\u30fc\u30c9\u306b\u633f\u5165\u3055\u308c\u308b\u30b7\u30e7\u30fc\u30c8\u52d5\u753b\u5e83\u544a<\/li>\n\n\n\n<li><strong>\u8d77\u52d5\u753b\u9762\u5e83\u544a\uff08Splash Ad\uff09<\/strong>\uff1a\u30a2\u30d7\u30ea\u8d77\u52d5\u6642\u306b\u5168\u753b\u9762\u8868\u793a\u3055\u308c\u308b\u9ad8\u30a4\u30f3\u30d1\u30af\u30c8\u5e83\u544a<\/li>\n\n\n\n<li><strong>\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u5e83\u544a<\/strong>\uff1a\u30e9\u30a4\u30d6\u914d\u4fe1\u3078\u306e\u9001\u5ba2\u5e83\u544a<\/li>\n\n\n\n<li><strong>KOL\/KOC\u30bf\u30a4\u30a2\u30c3\u30d7\u52d5\u753b<\/strong>\uff1a\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306b\u3088\u308b\u5546\u54c1\u7d39\u4ecb\u30fb\u8cfc\u8cb7\u8a98\u5c0e<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%90%91%E3%81%84%E3%81%A6%E3%81%84%E3%82%8B%E5%95%86%E6%9D%90%E3%83%BB%E7%9B%AE%E7%9A%84-4\"><\/span>\u5411\u3044\u3066\u3044\u308b\u5546\u6750\u30fb\u76ee\u7684<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li>\u98df\u54c1\u30fb\u98f2\u6599\u30fb\u8abf\u5473\u6599<\/li>\n\n\n\n<li>\u65e5\u7528\u54c1\u30fb\u5bb6\u96fb\uff08\u5b9f\u6f14\u3067\u9b45\u529b\u304c\u4f1d\u308f\u308b\u5546\u6750\uff09<\/li>\n\n\n\n<li>\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30fb\u30a2\u30d1\u30ec\u30eb<\/li>\n\n\n\n<li>\u30a8\u30f3\u30bf\u30e1\u30fb\u89b3\u5149\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3<\/li>\n\n\n\n<li>\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3067\u306e\u5927\u91cf\u8ca9\u58f2\u3092\u72d9\u3046\u5546\u6750<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bilibili%EF%BC%88%E3%83%93%E3%83%AA%E3%83%93%E3%83%AA%E5%8B%95%E7%94%BB%EF%BC%89-_Z%E4%B8%96%E4%BB%A3%E3%81%AE%E9%95%B7%E5%B0%BA%E5%8B%95%E7%94%BB%E3%83%97%E3%83%A9%E3%83%83%E3%83%88%E3%83%95%E3%82%A9%E3%83%BC%E3%83%A0\"><\/span>Bilibili\uff08\u30d3\u30ea\u30d3\u30ea\u52d5\u753b\uff09\u2014 Z\u4e16\u4ee3\u306e\u9577\u5c3a\u52d5\u753b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bilibili\u306f\u4e2d\u56fd\u306eZ\u4e16\u4ee3\u30fb\u82e5\u5e74\u5c64\u306b\u652f\u6301\u3055\u308c\u308b\u9577\u5c3a\u52d5\u753b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3001\u6708\u9593\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u306f\u7d043\u5104\u4eba\u3002\u30a2\u30cb\u30e1\u30fb\u30b2\u30fc\u30e0\u30fb\u30ac\u30b8\u30a7\u30c3\u30c8\u30fb\u6559\u80b2\u30fb\u79d1\u5b66\u306a\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5f37\u307f\u304c\u3042\u308a\u3001\u30b3\u30e1\u30f3\u30c8\u304c\u52d5\u753b\u4e0a\u306b\u6d41\u308c\u308b\u300c\u5f3e\u5e55\u300d\u6587\u5316\u304c\u7279\u5fb4\u3067\u3059\u3002\u65e5\u672c\u306e\u30a2\u30cb\u30e1\u30fb\u30b5\u30d6\u30ab\u30eb\u6587\u5316\u3068\u306e\u89aa\u548c\u6027\u304c\u6975\u3081\u3066\u9ad8\u304f\u3001\u95a2\u9023\u5546\u6750\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u306f\u6b20\u304b\u305b\u306a\u3044\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u5411\u3044\u3066\u3044\u308b\u5546\u6750<\/strong>\uff1a\u30a2\u30cb\u30e1\u30fb\u30b2\u30fc\u30e0\u30fb\u30d5\u30a3\u30ae\u30e5\u30a2\u30fb\u30b3\u30b9\u30d7\u30ec\u30fb\u30ac\u30b8\u30a7\u30c3\u30c8\u30fb\u6559\u80b2\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u65e5\u672c\u89b3\u5149\uff08\u7279\u306b\u8056\u5730\u5de1\u793c\u7cfb\uff09<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%95%86%E6%9D%90%E5%88%A5%E3%81%8A%E3%81%99%E3%81%99%E3%82%81%E3%83%97%E3%83%A9%E3%83%83%E3%83%88%E3%83%95%E3%82%A9%E3%83%BC%E3%83%A0%E3%81%AE%E4%BD%BF%E3%81%84%E5%88%86%E3%81%91\"><\/span>\u5546\u6750\u5225\u304a\u3059\u3059\u3081\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u4f7f\u3044\u5206\u3051<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/hyunwon-jang-njUBfL1Oc3Y-unsplash-1024x683.jpg\" alt=\"\" class=\"wp-image-6313\" srcset=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/hyunwon-jang-njUBfL1Oc3Y-unsplash-1024x683.jpg 1024w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/hyunwon-jang-njUBfL1Oc3Y-unsplash-300x200.jpg 300w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/hyunwon-jang-njUBfL1Oc3Y-unsplash-768x512.jpg 768w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/hyunwon-jang-njUBfL1Oc3Y-unsplash-1536x1024.jpg 1536w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/hyunwon-jang-njUBfL1Oc3Y-unsplash-2048x1365.jpg 2048w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/hyunwon-jang-njUBfL1Oc3Y-unsplash-940x627.jpg 940w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u300c\u3069\u306eSNS\u3092\u3069\u3046\u4f7f\u3046\u304b\u300d\u306f\u5546\u6750\u306e\u7279\u6027\u3067\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u3059\u3002\u4ee3\u8868\u7684\u306a\u30d1\u30bf\u30fc\u30f3\u3092\u6574\u7406\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u5546\u6750\u30b8\u30e3\u30f3\u30eb<\/th><th>\u30e1\u30a4\u30f3<\/th><th>\u30b5\u30d6<\/th><th>\u4f7f\u3044\u5206\u3051\u306e\u8003\u3048\u65b9<\/th><\/tr><\/thead><tbody><tr><td>\u30b3\u30b9\u30e1\u30fb\u30b9\u30ad\u30f3\u30b1\u30a2<\/td><td>RED<\/td><td>Douyin \/ Weibo<\/td><td>RED\u3067\u4fe1\u983c\u69cb\u7bc9 \u2192 Douyin\u3067\u62e1\u6563<\/td><\/tr><tr><td>\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3<\/td><td>RED \/ Douyin<\/td><td>Weibo<\/td><td>RED\u3067\u30b9\u30bf\u30a4\u30ea\u30f3\u30b0\u8a34\u6c42\u3001Douyin\u3067\u52d5\u753b\u898b\u305b<\/td><\/tr><tr><td>\u98df\u54c1\u30fb\u98f2\u6599<\/td><td>Douyin<\/td><td>RED \/ Weibo<\/td><td>Douyin\u3067\u5b9f\u6f14\u30fb\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9<\/td><\/tr><tr><td>\u5bb6\u96fb\u30fb\u30ac\u30b8\u30a7\u30c3\u30c8<\/td><td>Bilibili \/ Douyin<\/td><td>WeChat<\/td><td>Bilibili\u3067\u30ec\u30d3\u30e5\u30fc\u3001Douyin\u3067\u5b9f\u6f14<\/td><\/tr><tr><td>BtoB\u30fb\u9ad8\u5358\u4fa1\u30b5\u30fc\u30d3\u30b9<\/td><td>WeChat<\/td><td>Weibo<\/td><td>WeChat\u3067\u30ea\u30fc\u30c9\u80b2\u6210\u3001Weibo\u3067\u8a8d\u77e5<\/td><\/tr><tr><td>\u89b3\u5149\u30fb\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9<\/td><td>RED<\/td><td>Douyin \/ Weibo<\/td><td>RED\u3067\u65c5\u884c\u8a08\u753b\u3001Douyin\u3067\u4f53\u9a13\u8a34\u6c42<\/td><\/tr><tr><td>\u30a2\u30cb\u30e1\u30fb\u30b2\u30fc\u30e0<\/td><td>Bilibili<\/td><td>Weibo \/ Douyin<\/td><td>Bilibili\u3067\u30d5\u30a1\u30f3\u5c64\u3001Weibo\u3067\u62e1\u6563<\/td><\/tr><tr><td>\u30d9\u30d3\u30fc\u30fb\u30ad\u30c3\u30ba<\/td><td>RED<\/td><td>WeChat<\/td><td>RED\u3067\u30de\u30de\u5c64\u3001WeChat\u3067\u7d99\u7d9a\u63a5\u70b9<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%AD%E5%9B%BDSNS%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AE%E5%AE%9F%E8%A1%8C%E4%BD%93%E5%88%B6\"><\/span>\u4e2d\u56fdSNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u884c\u4f53\u5236<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span class=\"keiko_red\">\u4e2d\u56fd\u306eSNS\u5e83\u544a\u30a2\u30ab\u30a6\u30f3\u30c8\u306f\u3001\u539f\u5247\u3068\u3057\u3066\u4e2d\u56fd\u6cd5\u4eba\uff08\u55b6\u696d\u8a31\u53ef\u8a3c\uff09\u306e\u4fdd\u6709\u304c\u524d\u63d0\u3068\u306a\u308a\u307e\u3059<\/span>\u3002\u65e5\u672c\u4f01\u696d\u304c\u81ea\u793e\u3067\u76f4\u63a5\u958b\u8a2d\u3059\u308b\u306e\u306f\u30cf\u30fc\u30c9\u30eb\u304c\u9ad8\u304f\u3001\u73fe\u5730\u6cd5\u4eba\u3092\u6301\u3064\u5e83\u544a\u4ee3\u7406\u5e97\u7d4c\u7531\u3067\u904b\u7528\u3059\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u307e\u305f\u3001\u8868\u73fe\u898f\u5236\u304c\u53b3\u3057\u304f\u3001\u533b\u7642\u30fb\u7f8e\u5bb9\u30fb\u5065\u5eb7\u98df\u54c1\u30fb\u91d1\u878d\u306a\u3069\u306e\u696d\u754c\u3067\u306f\u7279\u306b\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002\u9055\u53cd\u3059\u308b\u3068\u5373\u6642\u30a2\u30ab\u30a6\u30f3\u30c8\u505c\u6b62\u30fb\u7f70\u91d1\u306e\u30ea\u30b9\u30af\u304c\u3042\u308b\u305f\u3081\u3001\u5fc5\u305a\u73fe\u5730\u6cd5\u52d9\u306b\u8a73\u3057\u3044\u4ee3\u7406\u5e97\u306e\u30c1\u30a7\u30c3\u30af\u3092\u901a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>SNS\u904b\u7528\u30d1\u30fc\u30c8\u30ca\u30fc\u9078\u3073\u306b\u3064\u3044\u3066\u306f\u3001<a href=\"https:\/\/workinginasia.com\/marketing\/china\/china-advertising-agency\/\">\u3010\u6700\u65b0\u7248\u3011\u4e2d\u56fd\u306b\u5f37\u3044\u983c\u308c\u308b\u5e83\u544a\u4ee3\u7406\u5e975\u9078\uff01\u9078\u3073\u65b9\u3082\u89e3\u8aac<\/a>\u3067\u8a73\u3057\u304f\u6bd4\u8f03\u3057\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u3053\u3061\u3089\u3082\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%AD%E5%9B%BD%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%82%92%E3%81%95%E3%82%89%E3%81%AB%E6%B7%B1%E3%81%8F%E5%AD%A6%E3%81%B6%E3%81%9F%E3%82%81%E3%81%AE%E9%96%A2%E9%80%A3%E8%A8%98%E4%BA%8B\"><\/span>\u4e2d\u56fd\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3055\u3089\u306b\u6df1\u304f\u5b66\u3076\u305f\u3081\u306e\u95a2\u9023\u8a18\u4e8b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u4e2d\u56fd\u4e3b\u8981SNS\u306e\u4f7f\u3044\u5206\u3051\u3092\u89e3\u8aac\u3057\u307e\u3057\u305f\u304c\u3001\u4e2d\u56fd\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u5168\u4f53\u50cf\u306e\u7406\u89e3\u30fb\u5e83\u544a\u8cbb\u306e\u4e88\u7b97\u914d\u5206\u30fb\u8d8a\u5883EC\/\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u6226\u7565\u30fb\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u6d3b\u7528\u30fb\u4ee3\u7406\u5e97\u9078\u5b9a\u306a\u3069\u3001\u591a\u89d2\u7684\u306a\u8996\u70b9\u304c\u5fc5\u8981\u3067\u3059\u3002\u4ee5\u4e0b\u306e\u95a2\u9023\u8a18\u4e8b\u3082\u3042\u308f\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%AD%E5%9B%BD%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AE%E5%85%A8%E4%BD%93%E5%83%8F%E3%82%92%E7%9F%A5%E3%82%8A%E3%81%9F%E3%81%84%E6%96%B9%E3%81%B8\"><\/span>\u4e2d\u56fd\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5168\u4f53\u50cf\u3092\u77e5\u308a\u305f\u3044\u65b9\u3078<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/workinginasia.com\/marketing\/china\/china-digital-marketing\/\">2026\u5e74\u7248\uff5c\u4e2d\u56fd\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059<\/a><\/p>\n\n\n\n<p>\u4e2d\u56fd\u5e02\u5834\u306e\u57fa\u672c\u60c5\u5831\u3001\u4e3b\u8981\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3001KOL\u30fb\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3068\u3044\u3063\u305f\u72ec\u81ea\u30c8\u30ec\u30f3\u30c9\u3001\u6ce8\u610f\u70b9\u307e\u3067\u3092\u7db2\u7f85\u7684\u306b\u89e3\u8aac\u3057\u305f\u30d4\u30e9\u30fc\u8a18\u4e8b\u3067\u3059\u3002\u4e2d\u56fd\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5168\u4f53\u50cf\u3092\u63b4\u307f\u305f\u3044\u65b9\u306f\u3001\u307e\u305a\u3053\u3061\u3089\u3092\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%BA%83%E5%91%8A%E8%B2%BB%E3%81%AE%E7%9B%B8%E5%A0%B4%E3%83%BB%E4%BA%88%E7%AE%97%E9%85%8D%E5%88%86%E3%82%92%E7%9F%A5%E3%82%8A%E3%81%9F%E3%81%84%E6%96%B9%E3%81%B8\"><\/span>\u5e83\u544a\u8cbb\u306e\u76f8\u5834\u30fb\u4e88\u7b97\u914d\u5206\u3092\u77e5\u308a\u305f\u3044\u65b9\u3078<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/workinginasia.com\/marketing\/china\/china-advertising-cost\/\">\u4e2d\u56fd\u3067\u5e83\u544a\u8cbb\u3092\u304b\u3051\u308b\u3079\u304d\u5a92\u4f53\u306f\u3069\u308c\uff1fWeChat\u30fbWeibo\u30fbRED\u30fbDouyin\u30fbBaidu\u3092\u5fb9\u5e95\u6bd4\u8f03<\/a><\/p>\n\n\n\n<p>WeChat\u30fbWeibo\u30fbRED\u30fbDouyin\u30fbBaidu\u306eCPM\/CPC\u76f8\u5834\u30fb\u6700\u4f4e\u51fa\u7a3f\u91d1\u984d\u30fb\u8ab2\u91d1\u5f62\u614b\u3092\u4e00\u89a7\u3067\u6bd4\u8f03\u3057\u3001\u6708100\u4e07\u5186\u30fb300\u4e07\u5186\u30fb1000\u4e07\u5186\u306e\u30e2\u30c7\u30eb\u4e88\u7b97\u914d\u5206\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002SNS\u904b\u7528\u4e88\u7b97\u3092\u7d44\u3080\u524d\u306b\u5fc5\u8aad\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%B6%8A%E5%A2%83EC%E3%83%BB%E3%82%A4%E3%83%B3%E3%83%90%E3%82%A6%E3%83%B3%E3%83%89%E6%88%A6%E7%95%A5%E3%82%92%E6%A4%9C%E8%A8%8E%E4%B8%AD%E3%81%AE%E6%96%B9%E3%81%B8\"><\/span>\u8d8a\u5883EC\u30fb\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u6226\u7565\u3092\u691c\u8a0e\u4e2d\u306e\u65b9\u3078<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/workinginasia.com\/marketing\/china\/china-cross-border-ec-inbound\/\">\u4e2d\u56fd\u9032\u51fa\u306b\u5fc5\u9808\uff01\u8d8a\u5883EC\u3068\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u3067\u6210\u679c\u3092\u51fa\u3059\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/a><\/p>\n\n\n\n<p>Tmall Global\u30fbJD Worldwide\u30fbRED EC\u30fbDouyin EC\u306e\u9078\u3073\u65b9\u3001\u8a2a\u65e5\u4e2d\u56fd\u4eba\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u65bd\u7b56\u3001O2O\u7d71\u5408\u6226\u7565\u307e\u3067\u3001SNS\u904b\u7528\u3092\u58f2\u4e0a\u306b\u76f4\u7d50\u3055\u305b\u308b\u305f\u3081\u306e\u4e8b\u696d\u6226\u7565\u3092\u4f53\u7cfb\u7684\u306b\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%9C%80%E5%BE%8C%E3%81%AB\"><\/span>\u6700\u5f8c\u306b<span 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