{"id":6276,"date":"2026-05-16T08:13:36","date_gmt":"2026-05-16T00:13:36","guid":{"rendered":"https:\/\/workinginasia.com\/marketing\/?p=6276"},"modified":"2026-05-16T08:13:37","modified_gmt":"2026-05-16T00:13:37","slug":"south-east-asia-digital-marketing-2026","status":"publish","type":"post","link":"https:\/\/workinginasia.com\/marketing\/asia\/south-east-asia-digital-marketing-2026\/","title":{"rendered":"\u6771\u5357\u30a2\u30b8\u30a2\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e8b\u60c5\u30102026\u5e74\u7248\u3011SNS\u30fbEC\u95a2\u9023\u30fb\u6291\u3048\u308b\u3079\u304d\u30c1\u30e3\u30cd\u30eb\u306a\u3069"},"content":{"rendered":"\n<p>\u6771\u5357\u30a2\u30b8\u30a2\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e8b\u60c5\u306b\u3064\u3044\u3066\u304a\u63a2\u3057\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n<p>\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u666e\u53ca\u3001TikTok\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u77ed\u5c3a\u52d5\u753b\u306e\u53f0\u982d\u3001\u305d\u3057\u3066\u751f\u6210AI\u306e\u6025\u901f\u306a\u6d78\u900f\u306b\u3088\u3063\u3066\u3001\u6771\u5357\u30a2\u30b8\u30a2\u306e\u30c7\u30b8\u30bf\u30eb\u4e16\u754c\u306f\u4eca\u3001\u4e16\u754c\u3067\u6700\u3082\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u306a\u5e02\u5834\u306e\u3072\u3068\u3064\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u3053\u3067\u4eca\u56de\u306fWe Are Social\u304b\u3089\u51fa\u3066\u3044\u308b<a href=\"https:\/\/wearesocial.com\/sg\/blog\/2025\/10\/digital-2026-global-overview-report\/\">Digital 2026\u30ec\u30dd\u30fc\u30c8<\/a>\u3084\u3001Google\u30fbTemasek\u30fbBain &amp; Company\u306e<a href=\"https:\/\/economysea.withgoogle.com\/\">e-Conomy SEA 2025<\/a>\u306e\u6700\u65b0\u60c5\u5831\u3092\u3082\u3068\u306b\u30012026\u5e74\u73fe\u5728\u306e\u6771\u5357\u30a2\u30b8\u30a2\u306e\u30c7\u30b8\u30bf\u30eb\u4e8b\u60c5\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p><strong>\u3053\u306e\u8a18\u4e8b\u3067\u306fSNS\u3001EC\u4e8b\u60c5\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30c1\u30e3\u30cd\u30eb\u3001\u305d\u3057\u30662026\u5e74\u306e\u4e3b\u5f79\u3067\u3042\u308b\u751f\u6210AI\u306e\u5f71\u97ff\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5fc5\u8981\u306a\u6771\u5357\u30a2\u30b8\u30a2\u306e\u6700\u65b0\u77e5\u8b58\u3092\u8eab\u306b\u7740\u3051\u3066\u3044\u304d\u307e\u3057\u3087\u3046!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/workinginasia.com\/marketing\/asia\/south-east-asia-digital-marketing-2026\/#%E6%9D%B1%E5%8D%97%E3%82%A2%E3%82%B8%E3%82%A2%E3%81%AE%E3%82%A4%E3%83%B3%E3%82%BF%E3%83%BC%E3%83%8D%E3%83%83%E3%83%88%E3%83%BBSNS%E4%BA%8B%E6%83%85\" title=\"\u6771\u5357\u30a2\u30b8\u30a2\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30fbSNS\u4e8b\u60c5\">\u6771\u5357\u30a2\u30b8\u30a2\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30fbSNS\u4e8b\u60c5<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/workinginasia.com\/marketing\/asia\/south-east-asia-digital-marketing-2026\/#%E4%BD%BF%E7%94%A8%E3%81%99%E3%82%8BSNS%E3%83%97%E3%83%A9%E3%83%83%E3%83%88%E3%83%95%E3%82%A9%E3%83%BC%E3%83%A0%E3%81%AF%E6%9C%88%E9%96%9378%E5%80%8B\" title=\"\u4f7f\u7528\u3059\u308bSNS\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u6708\u95937~8\u500b\">\u4f7f\u7528\u3059\u308bSNS\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u6708\u95937~8\u500b<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/workinginasia.com\/marketing\/asia\/south-east-asia-digital-marketing-2026\/#%E5%9B%BD%E3%81%94%E3%81%A8%E3%81%AE%E4%B8%BB%E5%BD%B9SNS%E3%81%AF%E5%A4%A7%E3%81%8D%E3%81%8F%E7%95%B0%E3%81%AA%E3%82%8B\" title=\"\u56fd\u3054\u3068\u306e\u4e3b\u5f79SNS\u306f\u5927\u304d\u304f\u7570\u306a\u308b\">\u56fd\u3054\u3068\u306e\u4e3b\u5f79SNS\u306f\u5927\u304d\u304f\u7570\u306a\u308b<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/workinginasia.com\/marketing\/asia\/south-east-asia-digital-marketing-2026\/#SNS%E5%88%A9%E7%94%A8%E6%99%82%E9%96%93%E3%81%AF%E4%B8%96%E7%95%8C%E6%9C%80%E9%95%B7%E3%82%AF%E3%83%A9%E3%82%B9\" title=\"SNS\u5229\u7528\u6642\u9593\u306f\u4e16\u754c\u6700\u9577\u30af\u30e9\u30b9\">SNS\u5229\u7528\u6642\u9593\u306f\u4e16\u754c\u6700\u9577\u30af\u30e9\u30b9<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/workinginasia.com\/marketing\/asia\/south-east-asia-digital-marketing-2026\/#%E6%9D%B1%E5%8D%97%E3%82%A2%E3%82%B8%E3%82%A2%E3%81%AEEC%E5%B8%82%E5%A0%B4%E3%81%AB%E3%81%A4%E3%81%84%E3%81%A6\" title=\"\u6771\u5357\u30a2\u30b8\u30a2\u306eEC\u5e02\u5834\u306b\u3064\u3044\u3066\">\u6771\u5357\u30a2\u30b8\u30a2\u306eEC\u5e02\u5834\u306b\u3064\u3044\u3066<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/workinginasia.com\/marketing\/asia\/south-east-asia-digital-marketing-2026\/#%E9%80%B11%E5%9B%9E%E4%BB%A5%E4%B8%8A%E3%82%AA%E3%83%B3%E3%83%A9%E3%82%A4%E3%83%B3%E3%81%A7%E8%B2%B7%E3%81%84%E7%89%A9%E3%81%99%E3%82%8B%E5%9B%BD%E6%B0%91%E3%81%AE%E5%89%B2%E5%90%88\" title=\"\u90311\u56de\u4ee5\u4e0a\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cb7\u3044\u7269\u3059\u308b\u56fd\u6c11\u306e\u5272\u5408\">\u90311\u56de\u4ee5\u4e0a\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cb7\u3044\u7269\u3059\u308b\u56fd\u6c11\u306e\u5272\u5408<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/workinginasia.com\/marketing\/asia\/south-east-asia-digital-marketing-2026\/#EC%E3%81%AE%E4%B8%BB%E5%BD%B9%E3%81%AF%E3%80%8C%E5%8B%95%E7%94%BB%E3%82%B3%E3%83%9E%E3%83%BC%E3%82%B9%E3%80%8D%E3%81%B8\" title=\"EC\u306e\u4e3b\u5f79\u306f\u300c\u52d5\u753b\u30b3\u30de\u30fc\u30b9\u300d\u3078\">EC\u306e\u4e3b\u5f79\u306f\u300c\u52d5\u753b\u30b3\u30de\u30fc\u30b9\u300d\u3078<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/workinginasia.com\/marketing\/asia\/south-east-asia-digital-marketing-2026\/#%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E5%BA%83%E5%91%8A%E8%B2%BB%E3%81%AE%E5%8B%95%E5%90%91_SNS%E5%BA%83%E5%91%8A%E3%81%A8%E3%82%A4%E3%83%B3%E3%83%95%E3%83%AB%E3%82%A8%E3%83%B3%E3%82%B5%E3%83%BC%E3%81%8C%E4%BA%8C%E6%A1%81%E6%88%90%E9%95%B7\" title=\"\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u8cbb\u306e\u52d5\u5411:SNS\u5e83\u544a\u3068\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u304c\u4e8c\u6841\u6210\u9577\">\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u8cbb\u306e\u52d5\u5411:SNS\u5e83\u544a\u3068\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u304c\u4e8c\u6841\u6210\u9577<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/workinginasia.com\/marketing\/asia\/south-east-asia-digital-marketing-2026\/#%E6%9D%B1%E5%8D%97%E3%82%A2%E3%82%B8%E3%82%A2%E3%81%A7%E3%83%96%E3%83%A9%E3%83%B3%E3%83%89%E3%82%92%E8%A6%8B%E3%81%A4%E3%81%91%E3%82%8B%E3%83%BB%E6%8E%A2%E3%81%99%E3%81%A8%E3%81%8D%E3%81%AE%E3%83%81%E3%83%A3%E3%83%8D%E3%83%AB\" title=\"\u6771\u5357\u30a2\u30b8\u30a2\u3067\u30d6\u30e9\u30f3\u30c9\u3092\u898b\u3064\u3051\u308b\u30fb\u63a2\u3059\u3068\u304d\u306e\u30c1\u30e3\u30cd\u30eb\">\u6771\u5357\u30a2\u30b8\u30a2\u3067\u30d6\u30e9\u30f3\u30c9\u3092\u898b\u3064\u3051\u308b\u30fb\u63a2\u3059\u3068\u304d\u306e\u30c1\u30e3\u30cd\u30eb<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/workinginasia.com\/marketing\/asia\/south-east-asia-digital-marketing-2026\/#%E6%96%B0%E3%81%97%E3%81%84%E5%95%86%E5%93%81%E3%83%BB%E3%83%96%E3%83%A9%E3%83%B3%E3%83%89%E3%81%A8%E5%87%BA%E4%BC%9A%E3%81%86%E3%83%81%E3%83%A3%E3%83%8D%E3%83%AB\" title=\"\u65b0\u3057\u3044\u5546\u54c1\u30fb\u30d6\u30e9\u30f3\u30c9\u3068\u51fa\u4f1a\u3046\u30c1\u30e3\u30cd\u30eb\">\u65b0\u3057\u3044\u5546\u54c1\u30fb\u30d6\u30e9\u30f3\u30c9\u3068\u51fa\u4f1a\u3046\u30c1\u30e3\u30cd\u30eb<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/workinginasia.com\/marketing\/asia\/south-east-asia-digital-marketing-2026\/#%E3%83%96%E3%83%A9%E3%83%B3%E3%83%89%E3%82%92%E8%AA%BF%E3%81%B9%E3%82%8B%E6%99%82%E3%81%AFSNS%E3%81%8C%E4%B8%BB%E8%A6%81%E3%83%81%E3%83%A3%E3%83%8D%E3%83%AB\" title=\"\u30d6\u30e9\u30f3\u30c9\u3092\u8abf\u3079\u308b\u6642\u306fSNS\u304c\u4e3b\u8981\u30c1\u30e3\u30cd\u30eb\">\u30d6\u30e9\u30f3\u30c9\u3092\u8abf\u3079\u308b\u6642\u306fSNS\u304c\u4e3b\u8981\u30c1\u30e3\u30cd\u30eb<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/workinginasia.com\/marketing\/asia\/south-east-asia-digital-marketing-2026\/#2026%E5%B9%B4%E3%81%AE%E6%96%B0%E6%BD%AE%E6%B5%81_%E7%94%9F%E6%88%90AI%E3%81%AE%E6%80%A5%E9%80%9F%E3%81%AA%E5%8F%B0%E9%A0%AD\" title=\"2026\u5e74\u306e\u65b0\u6f6e\u6d41:\u751f\u6210AI\u306e\u6025\u901f\u306a\u53f0\u982d\">2026\u5e74\u306e\u65b0\u6f6e\u6d41:\u751f\u6210AI\u306e\u6025\u901f\u306a\u53f0\u982d<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/workinginasia.com\/marketing\/asia\/south-east-asia-digital-marketing-2026\/#%E3%81%95%E3%81%84%E3%81%94%E3%81%AB\" title=\"\u3055\u3044\u3054\u306b\">\u3055\u3044\u3054\u306b<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%9D%B1%E5%8D%97%E3%82%A2%E3%82%B8%E3%82%A2%E3%81%AE%E3%82%A4%E3%83%B3%E3%82%BF%E3%83%BC%E3%83%8D%E3%83%83%E3%83%88%E3%83%BBSNS%E4%BA%8B%E6%83%85\"><\/span>\u6771\u5357\u30a2\u30b8\u30a2\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30fbSNS\u4e8b\u60c5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2024\/06\/wengang-zhai-HCIr35bwff0-unsplash-1024x683.jpg\" alt=\"\" class=\"wp-image-5944\" srcset=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2024\/06\/wengang-zhai-HCIr35bwff0-unsplash-1024x683.jpg 1024w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2024\/06\/wengang-zhai-HCIr35bwff0-unsplash-300x200.jpg 300w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2024\/06\/wengang-zhai-HCIr35bwff0-unsplash-768x512.jpg 768w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2024\/06\/wengang-zhai-HCIr35bwff0-unsplash-1536x1024.jpg 1536w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2024\/06\/wengang-zhai-HCIr35bwff0-unsplash-2048x1365.jpg 2048w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2024\/06\/wengang-zhai-HCIr35bwff0-unsplash-940x627.jpg 940w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u307e\u305a\u306f\u3058\u3081\u306b\u3001\u6771\u5357\u30a2\u30b8\u30a2\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u304a\u3088\u3073SNS\u306e\u57fa\u790e\u30c7\u30fc\u30bf\u3092\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>2025\u5e74\u672b\u6642\u70b9\u306eDigital 2026\u30b7\u30ea\u30fc\u30ba\u304b\u3089\u3001\u4e3b\u8981\u56fd\u306e\u6570\u5024\u3092\u307e\u3068\u3081\u308b\u3068\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u56fd<\/th><th>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u6570<\/th><th>\u30cd\u30c3\u30c8\u666e\u53ca\u7387<\/th><th>SNS\u30e6\u30fc\u30b6\u30fc\u6570<\/th><th>SNS\u6d78\u900f\u7387<\/th><\/tr><\/thead><tbody><tr><td>\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb<\/td><td>578\u4e07\u4eba<\/td><td>98.4%<\/td><td>533\u4e07\u4eba<\/td><td>90.6%<\/td><\/tr><tr><td>\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2<\/td><td>2\u51043,000\u4e07\u4eba<\/td><td>80.5%<\/td><td>1\u51048,000\u4e07\u4eba<\/td><td>62.9%<\/td><\/tr><tr><td>\u30d9\u30c8\u30ca\u30e0<\/td><td>8,560\u4e07\u4eba<\/td><td>84.2%<\/td><td>7,900\u4e07\u4eba<\/td><td>77.6%<\/td><\/tr><tr><td>\u30bf\u30a4<\/td><td>6,780\u4e07\u4eba<\/td><td>94.7%<\/td><td>5,660\u4e07\u4eba<\/td><td>79.1%<\/td><\/tr><tr><td>\u30d5\u30a3\u30ea\u30d4\u30f3<\/td><td>9,800\u4e07\u4eba<\/td><td>83.8%<\/td><td>Facebook 9,580\u4e07\u4eba\u898f\u6a21<\/td><td>&#8211;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u306eSNS\u30e6\u30fc\u30b6\u30fc\u306f\u524d\u5e74\u6bd426%\u5897\u30671\u51048,000\u4e07\u4eba\u306b\u9054\u3057\u30011\u5e74\u3067\u7d043,700\u4e07\u4eba\u304c\u65b0\u305f\u306b\u52a0\u308f\u308a\u307e\u3057\u305f\u3002\u4eba\u53e3\u898f\u6a21\u3067\u898b\u308b\u3068\u6771\u5357\u30a2\u30b8\u30a2\u306e\u4e2d\u3067\u3082\u5727\u5012\u7684\u3067\u3001<strong>ASEAN\u5168\u4f53\u306eSNS\u5e02\u5834\u306e\u7d04\u534a\u5206\u3092\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u304c\u5360\u3081\u3066\u3044\u308b<\/strong>\u69cb\u56f3\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u306f\u3059\u3067\u306b\u4eba\u53e3\u306e90.6%\u304cSNS\u3092\u4f7f\u3046\u3068\u3044\u3046\u98fd\u548c\u306b\u8fd1\u3044\u72b6\u614b\u3067\u3059\u304c\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u666e\u53ca\u7387\u304c98.4%\u3068\u975e\u5e38\u306b\u9ad8\u304f\u3001LinkedIn\u306e\u5e83\u544a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c18\u6b73\u4ee5\u4e0a\u4eba\u53e3\u306e100%\u3092\u8d85\u3048\u308b\u306a\u3069\u3001<strong>\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u5c64\u306e\u30c7\u30b8\u30bf\u30eb\u63a5\u70b9\u5bc6\u5ea6\u304cASEAN\u968f\u4e00<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BD%BF%E7%94%A8%E3%81%99%E3%82%8BSNS%E3%83%97%E3%83%A9%E3%83%83%E3%83%88%E3%83%95%E3%82%A9%E3%83%BC%E3%83%A0%E3%81%AF%E6%9C%88%E9%96%9378%E5%80%8B\"><\/span>\u4f7f\u7528\u3059\u308bSNS\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u6708\u95937~8\u500b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6771\u5357\u30a2\u30b8\u30a2\u306eSNS\u5229\u7528\u3067\u7279\u5fb4\u7684\u306a\u306e\u306f\u3001<strong>\u30e6\u30fc\u30b6\u30fc\u304c\u6708\u9593\u3067\u4f7f\u3044\u5206\u3051\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u6570\u304c\u4e16\u754c\u5e73\u5747\u3092\u5927\u304d\u304f\u4e0a\u56de\u308b<\/strong>\u70b9\u3067\u3059\u3002<\/p>\n\n\n\n<ul>\n<li>\u30d5\u30a3\u30ea\u30d4\u30f3:\u7d048\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0(\u4e16\u754c\u30c8\u30c3\u30d7\u30af\u30e9\u30b9)<\/li>\n\n\n\n<li>\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2:7.7\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/li>\n\n\n\n<li>\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb:7.4\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0(\u524d\u5e74\u6bd4+4.2%)<\/li>\n<\/ul>\n\n\n\n<p>\u4e00\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u304cFacebook\u3001TikTok\u3001Instagram\u3001WhatsApp\u3001YouTube\u3001LINE(\u30bf\u30a4)\u3001Telegram\u3001Threads\u306a\u3069\u3001\u591a\u6570\u306e\u30a2\u30d7\u30ea\u3092\u65e5\u5e38\u7684\u306b\u884c\u304d\u6765\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>We Are Social \u6771\u5357\u30a2\u30b8\u30a2\u306eManaging Director\u3067\u3042\u308bNaiyen Wang\u6c0f\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30d5\u30a1\u30fc\u30b9\u30c8\u5e02\u5834\u3067\u306f\u4eba\u3005\u304c7\u3064\u4ee5\u4e0a\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u6d3b\u52d5\u3059\u308b\u305f\u3081\u6ce8\u76ee\u304c\u5206\u6563\u5316\u3057\u3066\u304a\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u300c\u5b58\u5728\u3059\u308b\u300d\u3060\u3051\u3067\u306a\u304f\u30a2\u30b8\u30e3\u30a4\u30eb\u304b\u3064\u6587\u5316\u7684\u306b\u95a2\u9023\u6027\u3092\u6301\u3064\u5fc5\u8981\u304c\u3042\u308b\u3068\u6307\u6458\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u89b3\u70b9\u3067\u8a00\u3046\u3068\u3001<strong>\u4e00\u3064\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u96c6\u4e2d\u3059\u308b\u6226\u7565\u306f\u30ea\u30b9\u30af\u304c\u9ad8\u304f\u3001\u5404SNS\u306e\u7279\u6027\u306b\u5408\u308f\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u51fa\u3057\u5206\u3051\u304c\u5fc5\u9808<\/strong>\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%9B%BD%E3%81%94%E3%81%A8%E3%81%AE%E4%B8%BB%E5%BD%B9SNS%E3%81%AF%E5%A4%A7%E3%81%8D%E3%81%8F%E7%95%B0%E3%81%AA%E3%82%8B\"><\/span>\u56fd\u3054\u3068\u306e\u4e3b\u5f79SNS\u306f\u5927\u304d\u304f\u7570\u306a\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u300c\u6771\u5357\u30a2\u30b8\u30a2\u300d\u3068\u4e00\u62ec\u308a\u306b\u3055\u308c\u304c\u3061\u3067\u3059\u304c\u3001\u56fd\u3054\u3068\u306b\u4e3b\u5f79\u306eSNS\u306f\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u56fd<\/th><th>\u4e3b\u8981SNS\u306e\u7279\u5fb4<\/th><\/tr><\/thead><tbody><tr><td>\u30d5\u30a3\u30ea\u30d4\u30f3<\/td><td>Facebook 9,580\u4e07\u4eba\u3001Messenger 6,580\u4e07\u4eba\u3001TikTok 6,400\u4e07\u4eba(18+)\u3001YouTube\u30ea\u30fc\u30c15,960\u4e07\u4eba<\/td><\/tr><tr><td>\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2<\/td><td>TikTok 1.8\u5104\u4eba(\u5e83\u544a\u30ea\u30fc\u30c1)\u3001WhatsApp\u304c\u300c\u304a\u6c17\u306b\u5165\u308a1\u4f4d\u300d\u3001Facebook\u7d4c\u7531\u306eWeb\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7d39\u4ecb\u304c97.08%<\/td><\/tr><tr><td>\u30bf\u30a4<\/td><td>LINE\u304c\u4e8b\u5b9f\u4e0a\u306e\u30a4\u30f3\u30d5\u30e9(5,600\u4e07\u4eba\/\u6708\u3001\u4eba\u53e3\u306e78.2%)\u3001Facebook\u5e83\u544a\u30ea\u30fc\u30c1\u306f\u6210\u4eba\u306e84.3%<\/td><\/tr><tr><td>\u30d9\u30c8\u30ca\u30e0<\/td><td>TikTok\u6210\u4eba\u5e83\u544a\u30ea\u30fc\u30c1\u304c\u6210\u4eba\u4eba\u53e3\u306e102.9%(\u91cd\u8907\u542b\u3080)\u3001Facebook\u3082\u5f37\u529b<\/td><\/tr><tr><td>\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb<\/td><td>LinkedIn\u304c\u6700\u5f37(\u30cd\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306e37.3%\u304c\u30a2\u30af\u30c6\u30a3\u30d6)\u3001Reddit\u5229\u7528\u8005\u30824\u4eba\u306b1\u4eba<\/td><\/tr><tr><td>\u30de\u30ec\u30fc\u30b7\u30a2<\/td><td>ChatGPT\u5229\u7528\u738748.4%\u3001Threads\u5229\u7528\u8005\u304c\u6708\u9593\u30674\u4eba\u306b1\u4eba\u8d85<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u7279\u306b\u30bf\u30a4\u306eLINE\u306f\u65e5\u672c\u3068\u540c\u3058\u304f\u30e1\u30c3\u30bb\u30f3\u30b8\u30e3\u30fc\u30fb\u30da\u30a4\u30e1\u30f3\u30c8\u30fb\u30cb\u30e5\u30fc\u30b9\u30fb\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u30cf\u30d6\u3068\u3057\u3066\u6df1\u304f\u6d78\u900f\u3057\u3066\u304a\u308a\u3001<strong>\u30bf\u30a4\u5e02\u5834\u3067\u306fLINE\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u904b\u7528\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8d77\u70b9<\/strong>\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3067\u3001TikTok\u306f\u6771\u5357\u30a2\u30b8\u30a2\u5168\u4f53\u3067\u6700\u5927\u52e2\u529b\u306e\u3072\u3068\u3064\u306b\u6210\u9577\u3057\u307e\u3057\u305f\u3002\u30bf\u30a4\u30fb\u30d9\u30c8\u30ca\u30e0\u30fb\u30d5\u30a3\u30ea\u30d4\u30f3\u306fTikTok\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30c8\u30c3\u30d75\u30ab\u56fd\u306b\u5165\u308a\u3001\u3053\u308c\u3089\u306e\u56fd\u3067\u306f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306e80%\u4ee5\u4e0a\u304c\u6bce\u6708TikTok\u306b\u30a2\u30af\u30c6\u30a3\u30d6\u3067\u3059\u3002<strong>TikTok\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u5e83\u544a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e22.3%\u3092\u6771\u5357\u30a2\u30b8\u30a2\u304c\u5360\u3081\u3066\u3044\u308b<\/strong>\u3068\u3044\u3046\u4e8b\u5b9f\u306f\u3001TikTok\u3092\u30b3\u30a2\u6226\u7565\u306b\u636e\u3048\u308b\u6839\u62e0\u3068\u3057\u3066\u5341\u5206\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SNS%E5%88%A9%E7%94%A8%E6%99%82%E9%96%93%E3%81%AF%E4%B8%96%E7%95%8C%E6%9C%80%E9%95%B7%E3%82%AF%E3%83%A9%E3%82%B9\"><\/span>SNS\u5229\u7528\u6642\u9593\u306f\u4e16\u754c\u6700\u9577\u30af\u30e9\u30b9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6771\u5357\u30a2\u30b8\u30a2\u306e\u4eba\u3005\u304cSNS\u306b\u8cbb\u3084\u3059\u6642\u9593\u306f\u3001\u4e16\u754c\u7684\u306b\u898b\u3066\u3082\u7fa4\u3092\u629c\u3044\u3066\u9577\u3044\u6c34\u6e96\u3067\u3059\u3002<\/p>\n\n\n\n<ul>\n<li>\u30d5\u30a3\u30ea\u30d4\u30f3:\u9031\u7d0434\u6642\u9593(SNS+\u52d5\u753b\u8996\u8074)\u3001\u4e16\u754c\u6700\u9577\u7d1a<\/li>\n\n\n\n<li>\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2:\u903121\u6642\u959350\u5206(1\u65e53\u6642\u9593\u4ee5\u4e0a)<\/li>\n\n\n\n<li>\u30de\u30ec\u30fc\u30b7\u30a2:TikTok\u3060\u3051\u3067\u670842\u6642\u959344\u5206(\u4e16\u754c\u5e73\u574734\u6642\u959356\u5206\u3092\u5927\u304d\u304f\u4e0a\u56de\u308b)<\/li>\n\n\n\n<li>\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb:\u903117\u6642\u9593(1\u65e52\u6642\u9593\u4ee5\u4e0a)<\/li>\n<\/ul>\n\n\n\n<p>\u6771\u5357\u30a2\u30b8\u30a2\u306e\u4eba\u53e3\u306e2\u4eba\u306b1\u4eba\u304cSNS\u3092\u4f7f\u7528\u3057\u3001<strong>\u5c11\u306a\u304f\u3068\u30825\u4eba\u306b1\u4eba\u304c\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u30d5\u30a9\u30ed\u30fc<\/strong>\u3057\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u30d5\u30a3\u30ea\u30d4\u30f3\u306f\u793e\u4f1a\u4eba\u53e3\u306e43.9%\u304c\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u30d5\u30a9\u30ed\u30fc\u3057\u3066\u304a\u308a\u3001<strong>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u304c\u6700\u3082\u51fa\u3084\u3059\u3044\u5e02\u5834<\/strong>\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%9D%B1%E5%8D%97%E3%82%A2%E3%82%B8%E3%82%A2%E3%81%AEEC%E5%B8%82%E5%A0%B4%E3%81%AB%E3%81%A4%E3%81%84%E3%81%A6\"><\/span>\u6771\u5357\u30a2\u30b8\u30a2\u306eEC\u5e02\u5834\u306b\u3064\u3044\u3066<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2024\/01\/dan-dimmock-sNwnjxm8eTY-unsplash-1024x576.jpg\" alt=\"\" class=\"wp-image-5504\" srcset=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2024\/01\/dan-dimmock-sNwnjxm8eTY-unsplash-1024x576.jpg 1024w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2024\/01\/dan-dimmock-sNwnjxm8eTY-unsplash-300x169.jpg 300w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2024\/01\/dan-dimmock-sNwnjxm8eTY-unsplash-768x432.jpg 768w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2024\/01\/dan-dimmock-sNwnjxm8eTY-unsplash-1536x864.jpg 1536w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2024\/01\/dan-dimmock-sNwnjxm8eTY-unsplash-2048x1152.jpg 2048w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2024\/01\/dan-dimmock-sNwnjxm8eTY-unsplash-940x529.jpg 940w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u7d9a\u3044\u3066EC(\u96fb\u5b50\u5546\u53d6\u5f15)\u306e\u89b3\u70b9\u304b\u3089\u6570\u5024\u3092\u898b\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>2026\u5e74\u306e\u6771\u5357\u30a2\u30b8\u30a2EC\u5e02\u5834\u3067\u6700\u3082\u5927\u304d\u306a\u30cb\u30e5\u30fc\u30b9\u306f\u3001<strong>\u30c7\u30b8\u30bf\u30eb\u7d4c\u6e08\u5168\u4f53\u306eGMV(\u6d41\u901a\u53d6\u5f15\u7dcf\u984d)\u304c2025\u5e74\u306b3,000\u5104\u30c9\u30eb\u3092\u7a81\u7834\u3059\u308b\u898b\u8fbc\u307f<\/strong>\u306b\u306a\u3063\u305f\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u306f10\u5e74\u524d\u306e\u521d\u56de\u4e88\u6e2c\u306e1.5\u500d\u306b\u3042\u305f\u308b\u898f\u6a21\u3067\u3001\u524d\u5e74\u6bd415%\u306e\u6210\u9577\u3092\u7dad\u6301\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>EC\u5358\u4f53\u3067\u898b\u3066\u3082\u30012025\u5e74\u306eGMV\u306f<strong>1,850\u5104\u30c9\u30eb<\/strong>\u3001\u58f2\u4e0a\u9ad8\u306f410\u5104\u30c9\u30eb\u306b\u9054\u3059\u308b\u898b\u8fbc\u307f\u3067\u3059\u3002\u6771\u5357\u30a2\u30b8\u30a2\u5168\u4f53\u3067<strong>3\u4eba\u306b2\u4eba\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cb7\u3044\u7269\u3092\u3057\u3001\u5168\u6c7a\u6e08\u306e60%\u4ee5\u4e0a\u304c\u30c7\u30b8\u30bf\u30eb<\/strong>\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%80%B11%E5%9B%9E%E4%BB%A5%E4%B8%8A%E3%82%AA%E3%83%B3%E3%83%A9%E3%82%A4%E3%83%B3%E3%81%A7%E8%B2%B7%E3%81%84%E7%89%A9%E3%81%99%E3%82%8B%E5%9B%BD%E6%B0%91%E3%81%AE%E5%89%B2%E5%90%88\"><\/span>\u90311\u56de\u4ee5\u4e0a\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cb7\u3044\u7269\u3059\u308b\u56fd\u6c11\u306e\u5272\u5408<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u9031\u6b21\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u8cfc\u8cb7\u7387\u3067\u898b\u308b\u3068\u3001\u6771\u5357\u30a2\u30b8\u30a2\u5404\u56fd\u306f\u4e16\u754c\u30c8\u30c3\u30d7\u30ec\u30d9\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<ul>\n<li>\u30bf\u30a4:66.6%(\u4e16\u754c1\u4f4d)<\/li>\n\n\n\n<li>\u30d5\u30a3\u30ea\u30d4\u30f3:59.7%<\/li>\n\n\n\n<li>\u30de\u30ec\u30fc\u30b7\u30a2:59.6%<\/li>\n\n\n\n<li>\u30d9\u30c8\u30ca\u30e0:59.0%<\/li>\n\n\n\n<li>\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2:56.0%<\/li>\n<\/ul>\n\n\n\n<p>\u30bf\u30a4\u304c\u4e16\u754c1\u4f4d\u3068\u3044\u3046\u306e\u306f\u610f\u5916\u306b\u601d\u308f\u308c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001<strong>Shopee\u3068Lazada\u304c\u307b\u307c\u5168\u56fd\u6c11\u306e\u30b9\u30de\u30db\u306b\u5165\u3063\u3066\u304a\u308a\u3001\u65e5\u5e38\u7684\u306a\u8cb7\u3044\u7269\u306e\u9078\u629e\u80a2\u3068\u3057\u3066EC\u304c\u5b9a\u7740<\/strong>\u3057\u3066\u3044\u308b\u88cf\u4ed8\u3051\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"EC%E3%81%AE%E4%B8%BB%E5%BD%B9%E3%81%AF%E3%80%8C%E5%8B%95%E7%94%BB%E3%82%B3%E3%83%9E%E3%83%BC%E3%82%B9%E3%80%8D%E3%81%B8\"><\/span>EC\u306e\u4e3b\u5f79\u306f\u300c\u52d5\u753b\u30b3\u30de\u30fc\u30b9\u300d\u3078<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>2026\u5e74\u306e\u6771\u5357\u30a2\u30b8\u30a2EC\u3067\u6700\u3082\u91cd\u8981\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u304c<strong>\u52d5\u753b\u30b3\u30de\u30fc\u30b9(Video Commerce)<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p>e-Conomy SEA 2025\u306b\u3088\u308c\u3070\u3001<strong>\u52d5\u753b\u30b3\u30de\u30fc\u30b9\u306f\u6771\u5357\u30a2\u30b8\u30a2EC\u5168\u4f53\u306eGMV\u306e\u7d0425%\u3092\u5360\u3081\u308b<\/strong>\u307e\u3067\u306b\u6210\u9577\u3057\u307e\u3057\u305f\u3002TikTok Shop\u3001Shopee Live\u3001Lazada Live\u306a\u3069\u306e\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u6a5f\u80fd\u304c\u3001\u4fe1\u983c\u3067\u304d\u308b\u30ed\u30fc\u30ab\u30eb\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u306e\u5f71\u97ff\u529b\u3068\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u7d50\u5408\u3057\u3001\u8996\u8074\u304b\u3089\u8cfc\u5165\u307e\u3067\u3092\u6700\u5c0f\u9650\u306e\u6469\u64e6\u3067\u5b8c\u7d50\u3055\u305b\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u3067\u306f\u3001TikTok Shop\u304cShopee\u306b\u6b21\u3050EC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u3057\u3066\u5b9a\u7740\u3057\u3066\u304a\u308a\u3001<strong>\u5546\u54c1\u306e\u767a\u898b\u30fb\u6bd4\u8f03\u30fb\u8cfc\u5165\u304c\u3059\u3079\u3066TikTok\u30a2\u30d7\u30ea\u5185\u3067\u5b8c\u7d50\u3059\u308b<\/strong>\u6d88\u8cbb\u8005\u304c\u6025\u5897\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E5%BA%83%E5%91%8A%E8%B2%BB%E3%81%AE%E5%8B%95%E5%90%91_SNS%E5%BA%83%E5%91%8A%E3%81%A8%E3%82%A4%E3%83%B3%E3%83%95%E3%83%AB%E3%82%A8%E3%83%B3%E3%82%B5%E3%83%BC%E3%81%8C%E4%BA%8C%E6%A1%81%E6%88%90%E9%95%B7\"><\/span>\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u8cbb\u306e\u52d5\u5411:SNS\u5e83\u544a\u3068\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u304c\u4e8c\u6841\u6210\u9577<span 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class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%9D%B1%E5%8D%97%E3%82%A2%E3%82%B8%E3%82%A2%E3%81%A7%E3%83%96%E3%83%A9%E3%83%B3%E3%83%89%E3%82%92%E8%A6%8B%E3%81%A4%E3%81%91%E3%82%8B%E3%83%BB%E6%8E%A2%E3%81%99%E3%81%A8%E3%81%8D%E3%81%AE%E3%83%81%E3%83%A3%E3%83%8D%E3%83%AB\"><\/span>\u6771\u5357\u30a2\u30b8\u30a2\u3067\u30d6\u30e9\u30f3\u30c9\u3092\u898b\u3064\u3051\u308b\u30fb\u63a2\u3059\u3068\u304d\u306e\u30c1\u30e3\u30cd\u30eb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u3053\u3053\u304b\u3089\u306f\u3001\u6771\u5357\u30a2\u30b8\u30a2\u306e\u6d88\u8cbb\u8005\u304c\u65b0\u3057\u3044\u30d6\u30e9\u30f3\u30c9\u3092\u767a\u898b\u3059\u308b\u3068\u304d\u3001\u305d\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u306b\u3064\u3044\u3066\u8abf\u3079\u308b\u3068\u304d\u306b\u3069\u306e\u3088\u3046\u306a\u30c1\u30e3\u30cd\u30eb\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u306e\u304b\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%96%B0%E3%81%97%E3%81%84%E5%95%86%E5%93%81%E3%83%BB%E3%83%96%E3%83%A9%E3%83%B3%E3%83%89%E3%81%A8%E5%87%BA%E4%BC%9A%E3%81%86%E3%83%81%E3%83%A3%E3%83%8D%E3%83%AB\"><\/span>\u65b0\u3057\u3044\u5546\u54c1\u30fb\u30d6\u30e9\u30f3\u30c9\u3068\u51fa\u4f1a\u3046\u30c1\u30e3\u30cd\u30eb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>2026\u5e74\u306e\u6771\u5357\u30a2\u30b8\u30a2\u306e\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u767a\u898b\u306e\u30c1\u30e3\u30cd\u30eb\u306f<strong>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3068SNS\u5e83\u544a\u304c\u307b\u307c\u62ee\u6297<\/strong>\u3059\u308b\u72b6\u614b\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u306e\u4f8b\u3092\u898b\u308b\u3068\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul>\n<li>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3:38.3%(1\u4f4d)<\/li>\n\n\n\n<li>SNS\u5e83\u544a:37.3%(2\u4f4d\u3001\u691c\u7d22\u3068\u306e\u5dee\u306f\u308f\u305a\u304b1\u30dd\u30a4\u30f3\u30c8)<\/li>\n\n\n\n<li>SNS\u306e\u30b3\u30e1\u30f3\u30c8:32.6%<\/li>\n<\/ul>\n\n\n\n<p>\u3055\u3089\u306b\u3001<strong>\u30d5\u30a3\u30ea\u30d4\u30f3\u3084\u30de\u30ec\u30fc\u30b7\u30a2\u3067\u306fSNS\u5e83\u544a\u304c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3084\u30d6\u30e9\u30f3\u30c9\u516c\u5f0f\u30b5\u30a4\u30c8\u3092\u4e0a\u56de\u308b<\/strong>\u767a\u898b\u30c1\u30e3\u30cd\u30eb\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u30b0\u30ed\u30fc\u30d0\u30eb\u3067\u308216~34\u6b73\u306e\u5c64\u306b\u3068\u3063\u3066SNS\u5e83\u544a\u306f\u3059\u3067\u306b\u30d6\u30e9\u30f3\u30c9\u767a\u898b\u30ca\u30f3\u30d0\u30fc\u30ef\u30f3\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u3001\u3053\u306e\u6d41\u308c\u306f\u6771\u5357\u30a2\u30b8\u30a2\u3067\u3088\u308a\u9855\u8457\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u5f79\u5272\u3082\u5927\u304d\u304f\u3001\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u3067\u306f4\u4eba\u306b1\u4eba\u4ee5\u4e0a\u304c\u6bce\u9031\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u52d5\u753b\u3092\u8996\u8074\u3057\u3001\u5148\u6708\u4e2d\u306bSNS\u4e0a\u306e\u30b9\u30dd\u30f3\u30b5\u30fc\u6295\u7a3f\u3092\u30af\u30ea\u30c3\u30af\/\u30bf\u30c3\u30d7\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306f\u7d045\u4eba\u306b1\u4eba\u306b\u306e\u307c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 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class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30d6\u30e9\u30f3\u30c9\u3092\u77e5\u3063\u305f\u5f8c\u306e\u300c\u8abf\u3079\u308b\u300d\u52d5\u4f5c\u3067\u3082\u3001SNS\u304c\u5727\u5012\u7684\u306a\u4e3b\u5f79\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30d6\u30e9\u30f3\u30c9\u8abf\u67fb\u306bSNS\u3092\u4f7f\u3046\u6bd4\u7387\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul>\n<li>\u30d9\u30c8\u30ca\u30e0:83.0%<\/li>\n\n\n\n<li>\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2:82.1%<\/li>\n\n\n\n<li>\u30d5\u30a3\u30ea\u30d4\u30f3:79.4%<\/li>\n\n\n\n<li>\u30de\u30ec\u30fc\u30b7\u30a2:73.9%<\/li>\n<\/ul>\n\n\n\n<p>\u3044\u305a\u308c\u3082\u30b0\u30ed\u30fc\u30d0\u30eb\u5e73\u5747(73.9%)\u3092\u4e0a\u56de\u308b\u6c34\u6e96\u3067\u3059\u3002\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u3067\u306f<strong>5\u4eba\u4e2d3\u4eba\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u30d6\u30e9\u30f3\u30c9\u8abf\u67fb\u306e\u4e3b\u8981\u30c1\u30e3\u30cd\u30eb\u3068\u3057\u3066SNS\u3092\u4f7f\u7528<\/strong>\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3064\u307e\u308a\u3001<strong>\u30d6\u30e9\u30f3\u30c9\u304cSNS\u4e0a\u306b\u5341\u5206\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30ec\u30d3\u30e5\u30fc\u30fbUGC\u3092\u84c4\u7a4d\u3057\u3066\u3044\u306a\u3044\u3068\u3001\u691c\u7d22\u3067\u898b\u3064\u304b\u3063\u3066\u3082\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3064\u306a\u304c\u308a\u306b\u304f\u3044<\/strong>\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u7279\u306bTikTok\u3068Instagram\u3067\u306e\u691c\u7d22\u53ef\u80fd\u6027(\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3001\u30ad\u30e3\u30d7\u30b7\u30e7\u30f3\u3001\u52d5\u753b\u5185\u97f3\u58f0)\u3078\u306e\u6700\u9069\u5316\u304c\u3001\u65b0\u3057\u3044SEO\u3068\u3057\u3066\u91cd\u8981\u306b\u306a\u3063\u3066\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2026%E5%B9%B4%E3%81%AE%E6%96%B0%E6%BD%AE%E6%B5%81_%E7%94%9F%E6%88%90AI%E3%81%AE%E6%80%A5%E9%80%9F%E3%81%AA%E5%8F%B0%E9%A0%AD\"><\/span>2026\u5e74\u306e\u65b0\u6f6e\u6d41:\u751f\u6210AI\u306e\u6025\u901f\u306a\u53f0\u982d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/immo-wegmann-vi1HXPw6hyw-unsplash-1024x681.jpg\" alt=\"\" class=\"wp-image-6277\" srcset=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/immo-wegmann-vi1HXPw6hyw-unsplash-1024x681.jpg 1024w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/immo-wegmann-vi1HXPw6hyw-unsplash-300x199.jpg 300w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2026\/05\/immo-wegmann-vi1HXPw6hyw-unsplash-768x511.jpg 768w, 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class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u3044\u304b\u304c\u3060\u3063\u305f\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n<p>2026\u5e74\u73fe\u5728\u306e\u6771\u5357\u30a2\u30b8\u30a2\u306e\u30c7\u30b8\u30bf\u30eb\u4e8b\u60c5\u3092\u307e\u3068\u3081\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul>\n<li>SNS\u6d78\u900f\u7387\u306f\u56fd\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u7570\u306a\u308a\u3001\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb90.6%\u304b\u3089\u30a4\u30f3\u30c9\u30cd\u30b7\u30a262.9%\u307e\u3067\u5e45\u304c\u3042\u308b<\/li>\n\n\n\n<li>\u30e6\u30fc\u30b6\u30fc\u306f\u6708\u95937~8\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u4f75\u7528\u3001\u4e00\u70b9\u96c6\u4e2d\u578b\u306e\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u306f\u52b9\u679c\u304c\u8584\u3044<\/li>\n\n\n\n<li>TikTok\u306f\u6771\u5357\u30a2\u30b8\u30a2\u3067\u4e16\u754c\u6700\u5927\u898f\u6a21\u3001\u52d5\u753b\u30b3\u30de\u30fc\u30b9\u304cEC 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