{"id":122,"date":"2020-10-24T08:32:10","date_gmt":"2020-10-24T00:32:10","guid":{"rendered":"https:\/\/workinginasia.com\/?p=122"},"modified":"2024-09-22T11:10:36","modified_gmt":"2024-09-22T03:10:36","slug":"what-is-digital-marketing","status":"publish","type":"post","link":"https:\/\/workinginasia.com\/marketing\/general\/what-is-digital-marketing\/","title":{"rendered":"\u3010\u57fa\u790e\u7de8\u3011\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u3068\u3044\u3046\u65b9\u3078\u3002"},"content":{"rendered":"\n<p>\u3053\u306e\u30d6\u30ed\u30b0\u3092\u898b\u308b\u65b9\u306e\u57fa\u790e\u3068\u3044\u3046\u304b\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u3068\u306f\u306a\u3093\u305e\u3084\u3068\u3044\u3046\u65b9\u306e\u70ba\u306b\u3001\u8a18\u8f09\u3057\u3066\u304a\u304d\u307e\u3059\u3002\u30c6\u30fc\u30de\u306f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u30fb\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/workinginasia.com\/marketing\/general\/what-is-digital-marketing\/#%E3%81%9D%E3%82%82%E3%81%9D%E3%82%82%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%A8%E3%81%AF%EF%BC%9F\" title=\"\u305d\u3082\u305d\u3082\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\">\u305d\u3082\u305d\u3082\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/workinginasia.com\/marketing\/general\/what-is-digital-marketing\/#Promotion%E3%81%A8%E3%81%84%E3%81%88%E3%81%B0%E5%BA%83%E5%91%8A\" title=\"Promotion\u3068\u3044\u3048\u3070\u5e83\u544a\">Promotion\u3068\u3044\u3048\u3070\u5e83\u544a<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/workinginasia.com\/marketing\/general\/what-is-digital-marketing\/#%E3%82%A4%E3%83%B3%E3%82%BF%E3%83%BC%E3%83%8D%E3%83%83%E3%83%88%E5%BA%83%E5%91%8A%E3%81%AB%E3%81%AF%E3%81%A9%E3%82%93%E3%81%AA%E3%82%82%E3%81%AE%E3%81%8C%E3%81%82%E3%82%8B%E3%81%AE%EF%BC%9F\" title=\"\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306b\u306f\u3069\u3093\u306a\u3082\u306e\u304c\u3042\u308b\u306e\uff1f\">\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306b\u306f\u3069\u3093\u306a\u3082\u306e\u304c\u3042\u308b\u306e\uff1f<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/workinginasia.com\/marketing\/general\/what-is-digital-marketing\/#%E3%82%A4%E3%83%B3%E3%82%BF%E3%83%BC%E3%83%8D%E3%83%83%E3%83%88%E5%BA%83%E5%91%8A%E3%81%AE%E8%89%AF%E3%81%84%E3%81%A8%E3%81%93%E3%82%8D\" title=\"\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u826f\u3044\u3068\u3053\u308d\">\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u826f\u3044\u3068\u3053\u308d<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/workinginasia.com\/marketing\/general\/what-is-digital-marketing\/#%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AE%E9%81%8B%E7%94%A8%E6%96%B9%E6%B3%95%E3%81%A8%E3%81%AF%EF%BC%9F\" title=\"\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u904b\u7528\u65b9\u6cd5\u3068\u306f\uff1f\">\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u904b\u7528\u65b9\u6cd5\u3068\u306f\uff1f<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/workinginasia.com\/marketing\/general\/what-is-digital-marketing\/#%E3%82%A2%E3%82%B8%E3%82%A2%E3%81%A7%E3%81%AE%E3%82%A4%E3%83%B3%E3%82%BF%E3%83%BC%E3%83%8D%E3%83%83%E3%83%88%E5%BA%83%E5%91%8A%E3%81%A8%E3%81%AF%EF%BC%9F\" title=\"\u30a2\u30b8\u30a2\u3067\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u3068\u306f\uff1f\">\u30a2\u30b8\u30a2\u3067\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u3068\u306f\uff1f<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%81%9D%E3%82%82%E3%81%9D%E3%82%82%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>\u305d\u3082\u305d\u3082\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5165\u308b\u524d\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u306b\u3064\u3044\u3066\u3067\u3059\u3002\u307f\u306a\u3055\u3093\u3082\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u3068\u304b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5c02\u653b\u3068\u304b\u3001\u69d8\u3005\u306a\u3068\u3053\u308d\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u3044\u3046\u8a00\u8449\u3092\u805e\u3044\u3066\u3044\u308b\u3068\u601d\u3044\u307e\u3059\u304c\u3001\u3082\u3046\u5c11\u3057\u565b\u307f\u7815\u3044\u3066\u307f\u305f\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u3044\u308d\u3044\u308d\u306a\u89e3\u91c8\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u3053\u3053\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3068\u306f<em>\u4f01\u696d\u3084\u7d44\u7e54\u306e\u30b5\u30fc\u30d3\u30b9\u3084\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u3088\u308a\u3088\u304f\u3059\u308b\u305f\u3081\u306e\u884c\u52d5<\/em>\u3068\u3044\u3046\u3075\u3046\u306b\u6291\u3048\u3066\u9802\u3051\u308c\u3070\u554f\u984c\u306a\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5c11\u3057\u5b66\u554f\u7684\u306a\u304a\u8a71\u306b\u306a\u308a\u307e\u3059\u304c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u547c\u3070\u308c\u308b\u4e16\u754c\u306b\u306f\uff14\u3064\u306eP\u306b\u5206\u304b\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>Product(\u30d7\u30ed\u30c0\u30af\u30c8\uff09<\/strong>\uff1a\u5546\u54c1\u306e\u5185\u5bb9\u3084\u69cb\u9020\u3092\u3044\u3044\u307e\u3059\u3002<br><strong>Price\uff08\u30d7\u30e9\u30a4\u30b9\uff09<\/strong>\uff1a\u5024\u6bb5\u3067\u3059\u306d\u3002<br><strong>Place\uff08\u30d7\u30ec\u30a4\u30b9\uff09<\/strong>\uff1a\u6d41\u901a\u3068\u304b\u3001\u8ca9\u58f2\u7d4c\u8def\u307f\u305f\u3044\u306a\u3082\u306e\u3067\u3059\u3002<br><strong>Promotion\uff08\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff09<\/strong>\uff1a\u3044\u308f\u3086\u308b\u3001\u5e83\u544a\u306e\u5206\u91ce\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2020\/10\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2020-10-24-\u5348\u524d11.45.07-1024x575.png\" alt=\"\" class=\"wp-image-131\" srcset=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2020\/10\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2020-10-24-\u5348\u524d11.45.07-1024x575.png 1024w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2020\/10\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2020-10-24-\u5348\u524d11.45.07-300x169.png 300w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2020\/10\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2020-10-24-\u5348\u524d11.45.07-768x432.png 768w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2020\/10\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2020-10-24-\u5348\u524d11.45.07-1536x863.png 1536w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2020\/10\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2020-10-24-\u5348\u524d11.45.07-120x68.png 120w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2020\/10\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2020-10-24-\u5348\u524d11.45.07-160x90.png 160w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2020\/10\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2020-10-24-\u5348\u524d11.45.07-320x180.png 320w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2020\/10\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2020-10-24-\u5348\u524d11.45.07.png 1662w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u4eca\u56de\u306f\u3053\u306ePromotion\u306b\u3064\u3044\u3066\u304a\u8a71\u3057\u3066\u3044\u304f\u4e8b\u306b\u306a\u308a\u307e\u3059\u3002<br>\u3082\u3057\u3053\u306e\u5f53\u305f\u308a\u3092\u4f53\u7cfb\u7684\u306b\u5b66\u3073\u305f\u3044\u3068\u3044\u3046\u65b9\u304c\u3044\u3089\u3063\u3057\u3083\u308c\u3070\u3001\u3053\u3061\u3089\u306e\u672c\u304c\u30aa\u30b9\u30b9\u30e1\u3067\u3059\u3002<br><a href=\"https:\/\/www.amazon.co.jp\/%E3%82%BC%E3%83%9F%E3%83%8A%E3%83%BC%E3%83%AB-%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E5%85%A5%E9%96%80-%E7%AC%AC2%E7%89%88-%E7%9F%B3%E4%BA%95-%E6%B7%B3%E8%94%B5\/dp\/4532134390\">\u30bc\u30df\u30ca\u30fc\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5165\u9580 \u7b2c2\u7248&nbsp;(\u65e5\u672c\u8a9e) \u5358\u884c\u672c<\/a>\u3000\u308f\u308a\u3068\u3001\u672c\u6c17\u3067\u8aad\u3080\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u304b\u306a\u308a\u4f53\u7cfb\u7684\u306b\u5b66\u3079\u307e\u3059\u3002MBA\u306e\u57fa\u790e\u3068\u3057\u3066\u3082\u5b66\u3076\u3079\u304d\u4e00\u66f8\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306eProduct,Price, Place\u306b\u3064\u3044\u3066\u306f\u305d\u308c\u305e\u308c\u5546\u54c1\u4f01\u753b\u90e8\u3084\u55b6\u696d\u90e8\u3084\u8ca9\u4fc3\u90e8\u306e\u65b9\u304c\u95a2\u308f\u3063\u3066\u3044\u308b\u306e\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306f\u308f\u308a\u3068\u591a\u304f\u306e\u65b9\u304c\u95a2\u308f\u3063\u3066\u3044\u308b\u4e8b\u306b\u306a\u308a\u307e\u3059\u3002<br>\u305f\u3060\u3001\u3053\u3053\u3067\u306fPromotion\u3092\u30e1\u30a4\u30f3\u306b\u8a71\u3057\u3066\u3044\u304f\u4e8b\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Promotion%E3%81%A8%E3%81%84%E3%81%88%E3%81%B0%E5%BA%83%E5%91%8A\"><\/span>Promotion\u3068\u3044\u3048\u3070\u5e83\u544a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff14P\u306e\u4e2d\u306ePromotion\u3068\u306f\u3001\u304a\u5ba2\u69d8\u306b\u5546\u54c1\u3092\u8cb7\u3063\u3066\u3082\u3089\u3046\u70ba\u306e\u6d3b\u52d5\u306a\u306e\u3067\u3001\u4f8b\u3048\u3070\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0\u3068\u304b\u3001\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u30b9\u30c8\u30a2\u3068\u304b\u3001\u30a4\u30d9\u30f3\u30c8\u3068\u304b\u3082\u5165\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4eca\u56de\u306f\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u8ef8\u306a\u306e\u3067\u3001\u5e83\u544a\u3068\u3044\u3046\u8981\u7d20\u306b\u3064\u3044\u3066\u6398\u308a\u4e0b\u3052\u3066\u3044\u304f\u3068\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306fTV\u5e83\u544a\u3084\u30e9\u30b8\u30aa\u5e83\u544a\u306a\u3069\u3068\u540c\u3058\u30ab\u30c6\u30b4\u30ea\u306b\u5c5e\u3057\u3066\u304a\u308a\u3001<span class=\"marker-under\">\u5546\u54c1\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u9069\u5207\u306a\u65b9\u6cd5\uff08\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\uff09\u3067\u5c4a\u3051\u308b\u65b9\u6cd5<\/span>\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"521\" src=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2020\/10\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2020-10-24-\u5348\u5f8c0.00.34-1024x521.png\" alt=\"\" class=\"wp-image-133\" srcset=\"https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2020\/10\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2020-10-24-\u5348\u5f8c0.00.34-1024x521.png 1024w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2020\/10\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2020-10-24-\u5348\u5f8c0.00.34-300x153.png 300w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2020\/10\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2020-10-24-\u5348\u5f8c0.00.34-768x391.png 768w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2020\/10\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2020-10-24-\u5348\u5f8c0.00.34-1536x781.png 1536w, https:\/\/workinginasia.com\/marketing\/wp-content\/uploads\/2020\/10\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2020-10-24-\u5348\u5f8c0.00.34.png 1644w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" 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